Marketing an Introduction, Gary Armstrong

Chapter 5: Consumer and Business Buying Behaviour

Chapter 5: Consumer and Business Buying Behaviour


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Cartes-fiches 42
Langue English
Catégorie Marketing
Niveau Université
Crée / Actualisé 10.05.2013 / 23.06.2024
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_______ is a person's pattern of living as expressed in his or her psychograhpics, including his or her activities, interests and opinions.

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ______ segementation