Marketing an Introduction, Gary Armstrong

Chapter 5: Consumer and Business Buying Behaviour

Chapter 5: Consumer and Business Buying Behaviour


Set of flashcards Details

Flashcards 42
Language English
Category Marketing
Level University
Created / Updated 10.05.2013 / 23.06.2024
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_______ is a person's pattern of living as expressed in his or her psychograhpics, including his or her activities, interests and opinions.

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ______ segementation