Marketing an Introduction, Gary Armstrong

Chapter 5: Consumer and Business Buying Behaviour

Chapter 5: Consumer and Business Buying Behaviour


Kartei Details

Karten 42
Sprache English
Kategorie Marketing
Stufe Universität
Erstellt / Aktualisiert 10.05.2013 / 23.06.2024
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_______ is a person's pattern of living as expressed in his or her psychograhpics, including his or her activities, interests and opinions.

The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is ______ segementation