Marketing

Determining customer demand curves:

• Surveys
• Price Experiments
• Statistical Analysis

= Selling the same offering to different customers / market sectors at different prices. Differentiation can be personal, spatial, quantitative, temporal or performance-based.

= are the means by which firms attempt to inform, persuade and remind consumers (directly or indirectly) about the brand and the offerings they sell.

Sets of intermediaries that are usually independent organizations involved in the process of making a product or service available for use or consumption.

• Multichannel marketing occurs when a company uses two or more marketing channels to reach one or more customer segments
• Supply chain management encompasses the planning and management of all activities in buying, making, providing and distributing. It also includes coordination and collaboration with channel partners.

: Any act of performance that one party can offer another that is essentially intangible and does not result in the ownership of anything; its production may or may not be tied to a physical product.

• Duration
• Employee efforts
• Reliability
• Responsiveness
• Empathy