In Company Unit 11 - English Vocab
In Company Unit 11 - English Vocab
In Company Unit 11 - English Vocab
Set of flashcards Details
| Flashcards | 127 |
|---|---|
| Language | English |
| Category | English |
| Level | University |
| Created / Updated | 09.10.2011 / 03.11.2012 |
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extinct (adj)
Many jobs have become extinct with the advent of computers.
fall behind sth (phr v)
My daughter is falling behind the rest of her class.
game plan (n)
Our game plan is to broaden our customer base by diversifying.
global (adj)
There is no obstacle to making our company truly global.
granted (adj) - take sth for granted
Losing my job taught me never to take anything for granted.
ground (n) - lose ground to sth
For the last six months, the company has been losing ground to its main competitor.
groundbreaking (adj)
Tonights speaker has recently published a groundbreaking paper on diabetes.
guru (n)
This exercise programme was devised by Madonnas fitness guru.
hardball (n) - play hardball
Dont trust them. They play hardball when theyre out to win a tender.
hold (n) - put sth on hold
After the accident her career had to be put on hold.
implement (v)
Attempts to implement change have met with strong opposition.
incorporate (v)
The government incorporated this principle into the 1977 law.
inexpensively (adv) - (opposite = expensively)
The advantage of this solution is that it can be implemented inexpensively.
influential (adj)
The study looks at the influential role of professional athletes in public life.
initiative (n)
They donate a percentage of their profits to community initiatives to help the homeless.
innovate (v)
If we are to survive in this competitive market, we must innovate.
innovation (n) - value innovation
The latest technological innovations will be on display at the exhibition. - By adding several key value innovations, he effectively repositioned the circus.
innovative (adj)
His designs are full of innovative ideas.
inspire (v)
We use interactive displays to inspire children to read and write for pleasure.
integrated (adj)
The school adopts a modern, integrated approach to learning.
irrelevant (adj) - (opposite = relevant)
The original date of the translation is irrelevant to its value as a historical source.
lead time (n)
Local firms learned how to reduce lead time by 7595% while still reducing costs.
leave behind (phr v)
The novel portrays a young woman trying to leave behind a difficult adolescence.
loyal (adj) - (opposite = disloyal)
What proportion of electronics consumers stay loyal to a particular brand?
loyalty (n) - (opposite = disloyalty)
Coca Cola has won a high level of brand loyalty.
mass (n) - the masses
It is entertainment that will appeal to the masses.
mass (adj) - mass marketing - mass media
Mass marketing is giving way to niche marketing. - Mass media describes newspapers, television, radio etc that communicate news and information to large numbers of people.
match (v)
Our office failed to match the growth of the rest of the company.
measure sth against sth (phr v)
Measured against the success of some of their rivals, the performance looks poor.
measure up to sth (phr v)
Will he measure up to the challenges that lie ahead of him?
merchandising (n)
Over 30% of the clubs revenue comes from merchandising.
net (adj) - (opposite = gross)
Net earnings per share amounted to 0.78.
next to (prep)
Even if we practise all week, it will be next to impossible to win.
niche marketing (n)
Niche marketing is all about breaking into smaller, more specialist markets.
nutshell (n) - in a nutshell
To put it in a nutshell, we lost the case.
overheads (n pl)
We have to bring down our overheads if we are going to survive this recession.
oversimplify (v)
Your assessment grossly oversimplifies the problem.
overtake (v)
Sales look like overtaking last years total.
patent (n)
In 1878, Edison received a patent for his phonograph.
penetrate (v)
This is one of the last cultures in the world that television has not penetrated.
