fucking Sales Management
passt scho - 1. Test in the 2nd Semester
passt scho - 1. Test in the 2nd Semester
Kartei Details
| Karten | 31 |
|---|---|
| Sprache | Deutsch |
| Kategorie | Englisch |
| Stufe | Grundschule |
| Erstellt / Aktualisiert | 10.03.2015 / 10.03.2015 |
| Weblink |
https://card2brain.ch/box/fucking_sales_management
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| Einbinden |
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What is the use of customer loyalty programs?
- amount of customers indicates success of a business
- it increases customer satisfaction and loyalty
- regular customers are less price-sensitive and spend more
Nenne drei Beispiele für Kundenbindungsprogramme?
- Rabattprogramme
- Sammelbilder
- Coupons
Worauf muss beim Cross-Selling am meisten geachtet werden?
Zusätzlich angebotene Leistungen müssen zur Basisleistung passen
Worauf muss beim Cross-Selling am meisten geachtet werden?
Zusätzlich angebotene Leistungen müssen zur Basisleistung passen
Was ist das Ziel und der Vorteil von Kundenklubs?
Ziel: permanenter Kundenkontakt
Vorteil: Kunden kaufen mehr und häufiger
Ab wie vielen Kunden ist ein Kundenklub sinnvoll und weshalb?
ab 100.000, denn davor ist der Aufwand zu groß
Wozu dienen Bonussysteme?
Erfüllen den Wunsch gewisser Kunden nach exklusiver Behandlung
what should be kept in mind by implementing system solutions?
to sell the method as an advantage for the costumer, not a restriction
Was ist das Konzept der Freundschaftswerbung?
- bestehende Kunden werben um Neukunden
- werden durch Prämien dazu animiert
What are some primary expenses of customer loyalty programs?
- bonuses
- premiums
- extra services
What are some secondary expenses of customer loyalty programs?
- marketing costs
- administration costs
- other internal costs caused by the implementation
what is direct mailing?
it is a discipline within marketing that involves contacting individual customers directly and obtaining their transactions and responses. It includes personal phone calls as well as personally addressed letters (which is the direct mailing).
Which different kinds of attachments are sent with the personally addressed letters?
- additional informational material (e.g. hotel folder)
- inserts (e.g. small presents)
- response elements (e.g. stamped envelopes or cards)
State three characteristics of the addresses
- high-quality
- up-to-date
- in order to keep costs down, only a limited number of people is contacted
Name 4 criteria which are important about the layout of a letter
- only one page
- easy to read font
- avoid long sentences
- paragraphs
How high is the average response rate?
under 5%
What teasers are used to achieve a direct response from the customer?
- response cards
- indication of e-mail-adresses
- indication of phone numbers
- fax response forms
- etc
warum nutzen Firmen immer noch direct mailing?
- wirkungsvollste Verkaufsmethode
- messbare Resultate
- vorhersehbare Gewinne
Nenne 3 Aspekte, die bei der Aussendung von Werbebriefen beachtet werden müssen!
- interessantes und ansprechendes Design
- keine langen Sätze -> unübersichtlich
- nicht zu viel Fachvokabular -> unverständlich
- gute Gliederung -> überfliegen möglich
Which possibilities do you have as a company when you don't have a database available or would you like to aquire new customers?
- purchase of addresses (paid once, usually electronically, unlimited use)
- rental of adresses (are used a single time, cheaper than the purchase)
- list broking (in big companies brokers rent out adresses to third parties for money)
The first sentence of a letter is the most important part. Which techniques can be used to draw the reader's attention?
- incomplete sentences ("good girls go to heaven...active girls go to the Power Hut Gym")
- Questions that can be answered by the reader with a YES ("do you want to be a guest on your party?")
- Antitheses ("60 and still a teenager?")
Name 3 types of banners
- transactive banners
- streaming banners
- pixel banners
Name 3 types of advertising material and describe one in detail
- Banners
- Characteristics:
- rectangular ad
- integration into a website which is not the advertiser's site
- possibility of interaction for the user (e.g. link to the site of the advertiser)
- There is a wide range of banner designs that can be static or animated .Transactive banners include all functions and relevant information of a web-shop, so that the user does not have to leave the site where the banner is posted
- Keyword-Ad (Ad words -> Google)
- Keywords such as brand or product-related terms can be typed into search engines. if the user searches for a keyword, the banner or the text is viewed.
- Interstitials
- interruption marketing: usually a full-page ad that interrupts sequential content, forcing exposure to the advertisement before visitors can continue on their content path.
What does a webshop at least consist of?
- seller's website
- product catalogues
- order function
Describe the term "Breadcrumbs"
- Breadcrumbs depict already visited websites
What can be determined when with "order tracking"?
you can determine the current location of your product
Name 5 of the 7 most important things to make E-commerce business successful.
- choice of products and product display
- stocks availability
- pricing
- shipping
- customer care
- search function
- innovation
What is "viral communication"? Name 3 measures.
- With these measures you can reach a high awareness, as your web address is spread like a virus
- registration at search engines
- co-operations
- free stories
- recommendations
What is an online business?
the term online business is used for all services and products that are created for the internet. Example: design and implementation of a web shop or creation of a homepage by a multimedia agency.
What kind of products are very often sold over the internet?
products that are not very complex and don't need much explanation, and that pose no potential financial risk to the buyer e.g. books, music or software, are very often sold via the internet. Trips are also increasingly booked over the internet.
What does e-selling mean?
The term "electronic selling" is used for sales conducted via electronic channels such as the Internet (e-commerce) and TV (TV-selling)
