Comsama 5
Und Nummer 5
Und Nummer 5
Kartei Details
| Karten | 37 |
|---|---|
| Sprache | Deutsch |
| Kategorie | BWL |
| Stufe | Universität |
| Erstellt / Aktualisiert | 10.02.2016 / 10.02.2016 |
| Weblink |
https://card2brain.ch/box/comsama_5
|
| Einbinden |
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Online advertising
- What it is
- Pros
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Types of ads in the internet
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Banner - the consumer journey
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Online advertising - consider for and against of each format
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Content strategies - keywords
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Google adwords
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Google adwords (keyword matching options)
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Keywords- The long tail
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Design recommendations with regard to online advertising
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Mobile Marketing
- What it is
- Approaches
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Mobile marketing - pros and cons
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Design recommendations with regard to mobile marketing
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Direct marketing
- What it is
- Pros and cons
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Characterization of direct marketing based on various dimensions
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Design recommendations with regard to direct marketing
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Guerilla Marketing
- What it is
- Instruments
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Ambush marketing
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Ambient Marketing
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Guerilla Marketing
- Pros and cons
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Sales promotions
- what it is
- Sales promotions for end customers... functions
- Sales promotions for dealers and sales organizations... functions
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Effects of end customer related sales promotion on the demand for the promoted product at the store
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Design recommendations with regard to sales promotion
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Public relations
- What it is
- Target groups
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Public relations
- Topics communicated
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Various categories of public relations objectives
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Public relations measures
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Design recommendations with regard to public relations
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Trade Fairs
- What it is
- Functions
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Objectives associated with participating in trade fairs
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Events
- What it is
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Design recommendations with regard to events
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Sponsoring
- What it is
- Forms of sponsorship
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Design recommendations with regard to sponsoring
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Product placement
- What it is
- Pros
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Types of product placement
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Design reommendations with regard to product placement
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Corporate Identity
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