Comsama 2

Sales nummer 2

Sales nummer 2

Jan Winter

Jan Winter

Kartei Details

Karten 24
Sprache Deutsch
Kategorie BWL
Stufe Universität
Erstellt / Aktualisiert 03.02.2016 / 03.02.2016
Weblink
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Strategies for resolving conflicts

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Mode of customer contact

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Personal selling

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Four main phases of personal selling

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Main conversation objectives of various types of sales conversation

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Selling techniques

  • Presentation techniques
  • Rethorical methods
  • closing techniques

Comparison of feature selling and benefit selling

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Illustration of closing techniques

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Sales logistics requirements

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Decission-making areas of sales logistics

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Decisions related to warehouse locations for finished goods

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Factors influencing decisions to centralize vertical sales and distribution structure

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Questions related to the horizontal sales and distribution structure

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Important criteria regarding the design of the horizontal sales and distribution structure

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Connections between number of outbound warehouses and costs of distribution

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Inventory policy

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Resulting types of inventory policy

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Criteria regarding the evaluation of inventory policies

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Basics of the model of Harris/wilson

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Model of Harris/wilson

  • Procurement costs per ordering period:
  • Length of a ordering period:
  • Procurement costs per time unit:
  • Average stored quantity:
  • Average warehousing costs per time unit:
  • Costs per time unit:
  • Cost minimal order size:

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Cost function in the model of Harris(Wilson)

  • C(q)
  • hq/2
  • kr
  • rk/q
  • q*

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Example of the model of Harris/wilson

  • r=4000
  • K=2000
  • k=25
  • h=0.04
  • q*?

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In-house vs. third party rendering of warehouse services

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Consignment and paking & packaging

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