Business_Advantage_Intermediate_2

Business_Advantage_Intermediate_2

Business_Advantage_Intermediate_2

Werner Schmid

Werner Schmid

Fichier Détails

Cartes-fiches 182
Langue Deutsch
Catégorie Anglais
Niveau Autres
Crée / Actualisé 04.03.2013 / 19.11.2023
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Endnutzer

end user (the person or organisation that uses a product or service)

Strategie zur Spitzenpreisgestaltung

premium pricing strategy (the strategy of setting a high price for something in order to create the perception that it is of high quality)

Zielmarkt

target market (the group of people that a company wants to sell its products or services to)

Alleinstellungsmerkmal

USP (Unique Selling Point) (abbreviation for unique selling proposition/point: a feature of a product that makes it different from and better than all its competitors' products)

Bedarfsartikel

commodity product (a product that is the same as other products of the same type from other producers or manufacturers)

Lifestyle-Artikel

lifestyle product (a product that is not the same as other products of the same type from other producers or manufacturers, which consumers choose partly for its ‘feel good factor’)

Nische

niche (an opportunity for a business to offer a product or service that is not offered by other businesses)

preisempfindlich

price sensitive (used to describe a product or service for which sales go up or down in relation to its price)

Gewinnspanne

profit margin (the difference between the total cost of making and selling something and the price it is sold for, or between the total amount of money a company receives from sales and the total cost of producing all its products and services. The profit margin is often expressed as a percentage.)

Umsatz

turnover (the amount of money that a company gets from sales during a particular period)

kosteneffizient

cost-effective (cost-effective methods or processes bring the greatest possible advantage or profit when the amount that is spent is considered)

übersteigen

exceed (being more than a particular number or amount )

Perspektive

perspective (a particular way of considering something)

mit Mitteln ausstatten

resource (to provide an organisation or department with money or equipment)

Aufgabenbereich

scope (the range of things that an activity, company, law, etc. deals with)

Einzelunternehmen

sole trader (a person who owns and operates a business alone)

Stress

stress (a feeling of worry and unhappiness because you have too much work or too many problems to deal with)

Verschwendung

wastage (the fact of wasting something, or the amount of something that is wasted)

Kundendienst

customer service (the way that an organisation deals with customers before, during, and after a sale, and the activities involved in dealing with customers)

kosteneffizient

cost-effective (cost-effective methods or processes bring the greatest possible advantage or profit when the amount that is spent is considered)

Aufbau von Beziehungen

relationship-building (developing the way in which two or more companies, countries, or people behave towards each other)

wertschöpfend

value-adding (increasing the value of a resource, product, or service as the result of a particular process )

mit Gewinnbeteiligung

profit-sharing (used for describing a system by which employees receive a part of the profits of a business)

rekordbrechend

record-breaking (bigger in value, amount, or number, or better than anything that has happened before)

defizitär

loss-making (relating to a business or part of a business that does not make a profit)

verlustreich

loss-making (relating to a period of time during which a person, company, etc. does not make a profit)

Problemlösungs-

problem-sharing (used to describe the activity of telling other people about your problems in order to help solve them)

Produktfertigungs-

product-making (used to describe machinery, etc. which can manufacture products)

Product-Sharing-

product-sharing (used to describe a service, website etc. which allows consumers to discuss and recommend products.)

Produktpreis-Gestaltung

product-pricing (used to describe the policy, strategy etc. that a company uses to decide prices for its products or services)

Business-to-Business

B2B (abbreviation for 'business-to-business', relating to business arrangements or trade between different businesses, rather than between businesses and the public, especially when this takes place over the Internet)

Business-to-Consumer

B2C (abbreviation for 'business-to-consumer', relating to the sale of products and services by businesses to consumers, especially over the Internet)

Business-to-Government

B2G (abbreviation for 'business-to-government', relating to trade in products and services between businesses and government, especially trade over the Internet)

Consumer-to-Consumer

C2C (abbreviation for 'consumer-to-consumer', relating to the buying and selling of products, services, and information between individual consumers, especially over the Internet)

Government-to-Business

G2B (abbreviation for 'government-to-business', relating to trade in products and services between government and business, especially trade over the Internet)

Umsatzkosten

cost of sales (the amount of money that a company spends in order to make and sell products in a particular financial period, for example, on wages and raw materials)

Verbindlichkeiten

creditors (the amounts in a company's accounts that show money that it owes, for example to suppliers (= companies that have sold them things) )

Forderungen

debtors (the money that is owed to a company and that is shown in its accounts as an asset)

Spesen

expenses (money that you spend when you are doing your job, that an employer or other organisation pays back to you)

Bruttogewinn

gross profit (a company's profit from selling goods or services before costs not directly related to producing them, for example interest payments and tax, are subtracted)