BEN Unit 12-28
BBA HS 15/16 Voci Unit 12-28, mit englischer Definition, eingebaut in einem Satz + deutsche Übersetzung
BBA HS 15/16 Voci Unit 12-28, mit englischer Definition, eingebaut in einem Satz + deutsche Übersetzung
Set of flashcards Details
| Flashcards | 352 |
|---|---|
| Students | 13 |
| Language | English |
| Category | English |
| Level | University |
| Created / Updated | 21.10.2015 / 30.11.2017 |
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Psychographics is the activity of attempting to categorize people in this way.
psychographisches Modell
actualizers (VALS System)
succesful, active people with cultivated, expensive tastes
strugglers (VALS System)
poorer, elderly people who are loyal to familiar brands.
experiencers (VALS System)
young, enthusiastic people who spend a lot on clothes, music etc. without planning for a long time what they are going to buy.
believers (VALS System)
conservatitve people who prefer familiar products and established brands
makers (VALS System)
practival family-oriented people who buy practical, funktional products such as tools
strivers (VALS System)
people without much money, but who buy stylish products to imitate those with more money
In retailing, radio-frequency identification (RFID) can be used to track purchases made by individual customers even more closely than loyalty cards.
to follow
folgen
In retailing, radio-frequency identification (RFID) can be used to track purchases made by individual customers even more closely than loyalty cards.
Kundenkarten
Each product is identified by a tag.
Kennezeichnung
Electronic readers can scan tags in one go to see what is in a shopping trolley.
Elektronisches Lesegerät
This information can be used to buld profiles.
detailed descriptions
Profile
On the internet, the techology exist to analyze traffic to particular website by tracking the way that visitrs use it and interact with it.
Verkehr
On the internet, the techology exist to analyze traffic to particular website by tracking the way that visitrs use it and interact with it.
inteagieren
How many conversions are there?
Visitors who go on to buy something
Umstellungen
How many virtual shopping carts are abandoned?
How many start a purchase without completing it?
nicht abgeschlossen
And the software exists to track the overall internet usage of individual users.
The yite that they visit.
Internetnutzung
Of course, all these things raise concerns in the areas of privacy and confidentiality.
Datenschutz und Vertraulichkeit
I'm a head of data management at a big supermarket chain.
Dateverwaltung
Loyalty cards allow customers to collect points that can be redeemed against future purchases.
eingelöst werden
This gives us masses of data about our customers' buying habits which we then hold on our database.
Kaufgewohnheiten
We can follow what each of our customers buys and enrich the database with this information.
Die Datenbank bereichern
data analysis
finding useful information in data
Datenanalyse
data management
the way data is collected, organized, used
Datenmanagement
data-mining
finding useful information in large amounts of data, using advanced techniques
Datengewinnung
data protection
preventing access to data by unauthorized people and organizations
Datenschutz
data warehousing
keeping data safely
Datenbank
Of course with all the information we have on our computers in our data warehouses, powerful computers are needed to analyze it.
Datenbanken
We look for particular patterns in consumers bevaviour.
Konsumentenverhalten
The data can be used to target partucular types of customer.
visieren, abzielen auf
We build consumer profiles.
Konsumentenprofile
All this is part of the wider picture of customer relationship management.
getting to know your customers.
Kundenbeziehungsmanagement
Dealing with customers as individuals is our ulitmate goal, but we are still a long way from this ideal of one-to-one marketing.
Eins-zu-eins Marketing
This has also been described as segment-of-one marketing.
Ein-Segment-Marketing
It puts together its products according to the specifications of individual customers in a process of mass customization.
requirements
Spezifikationen
It puts together its products according to the specifications of individual customers in a process of mass customization.
kundenorientierte Massenproduktion
A brand is a name given to a product or a group of products so that they can be easily regonized.
Marke
The most distinctive power of professional marketers is their ability to create, maintain, protect and enhance brands.
Marken kreieren, erhalten, schützen und steigern.
These are some of the issues in branding.
The art and science of using brands.
Markenbildung
brand image
what people think of when they think of a brand
Markenimage
