BEN Unit 12-28
BBA HS 15/16 Voci Unit 12-28, mit englischer Definition, eingebaut in einem Satz + deutsche Übersetzung
BBA HS 15/16 Voci Unit 12-28, mit englischer Definition, eingebaut in einem Satz + deutsche Übersetzung
Set of flashcards Details
| Flashcards | 352 |
|---|---|
| Students | 13 |
| Language | English |
| Category | English |
| Level | University |
| Created / Updated | 21.10.2015 / 30.11.2017 |
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The technique is based on the idea that a structured group will produce more accurate results than an unstructured one or from individuals working on their own.
strukturierte Gruppe
It can be adapted for use in face-to-face meetings, and is then called mini-Delphi or Estimate-Talk-Estimate (ETE).
The Delphi method or Estimate-talk-Estimate is a structured communication technique or method, originally developed as a systematic, interactive forecasting method which relies on a panel of experts.
A related area is risk management.
Risikomanagement
The dangers there may include nationalization of assets by the government.
Verstaatlichung von Vermögen
We have to think about the impact of this in terms of our reputation for social responsiblity.
Soziale Verantwortung
In addition, there is the much greater long-term cost of the negative effect this has on our image.
The way the company is perceived.
Image
A badly handled oil spill is a public realtions disaster.
Eine schlecht behandlete Ölkatastrophe kann im Public Relation (öffentliche Beziehung) für ein Disaster sorgen.
We tray to have contingency plans.
Crisis management plans
Notfallplan
If our computer systems are damaged, for example in a fire, we have business continuity plans.
Geschäftskontinuitätsplan
singular: crisis
plural: crises
Krise/n
Four P's of the marketing mix
Product, Pricing, Place, Promotion
We have to decide what our offers or offerings will be.
Products, services and combinations of these.
Angebote
Pricing
Setting prices that are attractive to customers and that are profitabel efor the company.
Preisgestaltung
Finding suitable distribution channels and outlets to reach these customer groups.
Verkaufskanäle
Finding suitable distribution channels and outlets to reach these customer groups.
Verkaufsstellen
All the activities, not just advertising and other forms of communication, used to support the product.
Werbung
Three more P's of the marketing mix
People, process, physical evidence
The people in contact with our customers must have the right attitude.
In Kontakt sein
The people in contact with our customers must have the right attitude.
Way of behaving
Einstellung, Haltung
They have to be helpful, well-trained and highly informed about our products and highly motivated to sell them.
hilfsbereit
They have to be helpful, well-trained and highly informed about our products and highly motivated to sell them.
gut ausgebildet
They have to be helpful, well-trained and highly informed about our products and highly motivated to sell them.
gut informiert
They have to be helpful, well-trained and highly informed about our products and highly motivated to sell them.
hoch motiviert
They are the public face of the company, not only during the sales process but afterward.
Verkaufsprozess
This after-sales service is all part of the overall sales support.
Kundenbetreuung nach dem Verkauf
This after-sales service is all part of the overall sales support.
Verkaufsunterstützung
This should be as efficient as possible and contribute to a positive customer experience.
well-run
effizient
This should be as efficient as possible and contribute to a positive customer experience.
Kundenerfahrung
Physical evidence
Objektiver Beweis
Until they do, the service remains intangible.
Not visible.
immateriell
Customer solution
We aim to find a solution to a customer problem by offerting the right combination of products and services to satisfy particular customer needs.
Kundenlösungen
Customer cost
The price paid by the customer for the product.
Kundenkosten
Convenience
Distributing our products in the way that is most convenient for eacht type of customer.
Bequemlichkeit, Komfort
Thinking of the marketing mix in these terms helps maitain a true customer orientation.
Customer focus
Kundenorientierung
When customers get what tey hoped for, their expectations are met.
There is customer satisfaction.
Die Erwartungen sind erfüllt
Products, sadly, often fall below expectations.
The expectations are not met.
Erfüllen die Erwartungen nicht.
When expectations are exceeded there may even be customer delight.
You get more than you expected.
übertroffen
But this partly depends on how involved you are in the purchase.
There is a difference in your degree of involvement when you buy different products.
einbezogen
Word-of-mouth is a powerful form of advertising.
Mundpropaganda
Some say that encouraging customer allegiance is important for profitability.
Customer loyalty
Kundenbindung
