BEN Unit 12-28
BBA HS 15/16 Voci Unit 12-28, mit englischer Definition, eingebaut in einem Satz + deutsche Übersetzung
BBA HS 15/16 Voci Unit 12-28, mit englischer Definition, eingebaut in einem Satz + deutsche Übersetzung
Set of flashcards Details
| Flashcards | 352 |
|---|---|
| Students | 13 |
| Language | English |
| Category | English |
| Level | University |
| Created / Updated | 21.10.2015 / 30.11.2017 |
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competitive advantage/edge
superior products, performance etc. that a competitor can offer in relation to others and which give it a lead over its rivals
Wettbewerbsvorteil
competitive strategy
a plan or plans for success in relation to competitors, and the study of this in business schools
Wettbewerbsstrategie
Michael Porter defines the five competitive forces.
He invented a competitve strategy.
Wettbewerbsstrategie
A successful firm has to build and maintain its competitive advantage in relation to these forces.
A successful firm has to keep its competitive advantage in relation to these forces.
Bilden und beibehalten
Suppliers, potential entrants, industry competitors, substitutes, buyers
Anbieter, potentielle Teilnehmer, Branchenkonkurrenz, Ersatz, Käufer
SWOT stands for strengths, weakness, opportunities, threats.
Stärken, Schwächen, Chancen und Risiken
The company should also look at opportunities and treats in its environment.
The company should look in its surroundings.
Umfeld
These are external factors. For example, a change in a country' legislation on broadcasting might represent an opportunity for a group that wants to buy a television company there.
äussere Faktoren
The particular ways that a company organizes and combines its human resources, konw-how, equipment and other asets are call its core competencies.
Kernkompetenzen
These are internal factors.
The factors, which involve human resources, know-how, equipment and other assets.
Innere Faktoren
Porter says that competitive advantage can be based on cost leadership
Offering products or services at the lowest cost. This is one strategy to adopt in volume industries with competitors producing large numbers of similar products.
Kostenführerschaft
Offering products or services at the lowest cost. This is one strategy to adopt in volume industries with competitors producing large numbers of similar products.
Verschiedene Industriebranchen
Porter says that competitve advantage can be based on differentiation.
Offering products or services that give added-value in terms of quality or service compared to competitors.
Spezialisierung
Offering products or services that give added-value in terms of quality or service compared to competitors.
wertschöpfend
Porter says that competitive advantage can be based on focus.
Combining elements of the above two strategies to concentrate on a niche.
Schwerpunkt
Combining elements of the above two strategies to concentrate on a niche.
A specific part of the market with particular needs.
Nische
The danger, says Porter, is when a company does not follow any of these particular strategies and is stuck in the middle.
Mittendrin stecken bleiben.
In some industries, like steel or tyres, there are few companies: thes industries are concentrated.
These are industries with just a few key players.
konzentriert
These are industries with just a few key players.
Industries which are concentrated.
Hauptakteure
Other industries are fragmented.
A little marekt share.
fragmentiert
Mac Donald's only has a market share of less than 1 per cent in terms of all restaurant meals served worldwide.
Mac Donald's share the market with its competition.
Marktanteil
Some industries have low entry barriers.
Anyone with a small amount of capital can open a restaurant.
Niedrige Marktzutrittsschranken
If an industry has low entry barriers and is attractive because of its high potential profitability, ther may be new entrants.
It is interesting because of its high potential profitability.
attraktiv
If an industry has low entry barriers and is attractive because of its high potential profitability, ther may be new entrants.
It is attractive because of its high earning power.
Rentabilität, Wirtschaftlichkeit
If an industry has low entry barriers and is attractive because of its high potential profitability, there may be new entrants.
There may be new competitors.
Teilnehmer
Such investments are high entry barriers, and new entrants to the industry are rare.
It's difficult to enter a market.
Hohe Marktzutrittsschranken
Some companies are very acquisititve.
Buying competitors in their industry or companies in other industries in a sries of acquisitions or takeovers, which they may refer to as strategic acquisitions.
ewerbstüchtig
Buying competitors in their industry or companies in other industries in a sries of acquisitions, which they may refer to as strategic acquisitions.
takeovers
Übernahmen
Buying competitors in their industry or companies in other industries in a sries of acquisitions or takeovers, which they may refer to as strategic acquisitions.
strategic take-overs
Strategische Übernahmen
Or a company may merge with another company of similar size.
Combine as an equal.
fusionieren
A company may also own or buy its suppliers and customer companies in a situation or process of vertical integration.
Vertikale Integration
The result of this may be an unwieldy conclomerate, which may not be easy to manage profitably as a group.
a holding company with a large numer of subsidiaries.
schwerfälliges System
A holding company with a large numer of subsidiaries.
Tochergesellschaften
Supporters of conglomerates pointed to portfolio theory.
The idea that when demand fpr goods or services of one of the companies in the group was weak.
Portfoliotheorie
Many conglomerates have disposed of or divested their non-core business.
selling them off in order to concentrate on their core business.
loswerden
Many conglomerates have disposed of or divested their non-core business.
selling them off in order to concentrate on their core business.
ausgliedern
Many conglomerates have disposed of or divested their non-core business.
Nicht Kerngeschäft
Selling them off in order to concentrate on their core business.
sich konzentrieren auf
selling them off in order to concentrate on their core business.
Kerngeschäft
This is related to the make or buy decision.
Where the companies decide whether to produce particular components or perform particular functions in-house or, on the other and, to buy them in form an outside supplier.
Selber machen oder kaufen
