Anglais voc

CSR ?

achieving commercial success in ays than honor ethical values and respect people, communities and the natural environment

illegally giving money to someone so that they act in your favour

an agreement setting out rules of behaviour in relation to ethical standarts for a company, organisation or the professions

the way a company is governed or managed, involving balancing individual stakeholder and corporate goals as well as economic and social goas

giving or receiving money, gifts or advantages in exchange for doing somethnig illegal or dishonet

illegally taking money from the organisation you work for

any illegal money-making activity

disguising the criminal origin of money, for example drug money

a person who is part of an orgnisation because they have responsibility within it and receive advantages from it

a member of staff who reveals something covert/illicit or who informs against another (dénonciateur)

a company that specialises in promoting a company's goods/services on their behalf

a series of advertisements run in the media

large boards for advertisement in an outside public area. panneau d'affichage

 a short phrase that is easy to remember and is used by an advertiser, organisation or other group

providing money for a special event or sports team to advertise a brand name

using a famous person to promote a product

the work of explaining to the public what a company does and creating a positive image for the company, also reputation management

name given to a product by a company so that the product is easity recognisable by its name or design. The brand name may also be the company name. nom de marque

ideas and beliefs that people have about a brand

involving products that are expensive and of excellent quality

involving products that are cheap and not necessarily good quality

the degree to which people regularly buy the same products/brands

the extent to which consumers recognise the brand/know what the product is

when a company begins to use the same brand name on a different but related product

the way a company would like consumers to think about a product in relation to their own products and those of other companies

when a company rebrands a product or service, it tries to change the way that people thing about it, often by changing the way it is advertised or through PR

the description of a typical customer likely to be intereted in a particular product

keeping the same customers

the group of people or companies who regularly use a company's services or uys its products

the advantage that makes a company more able to succeed in competing with others

the type of people a company aims to sell its products or services to 

the group of customers that share similar characteristics

the company, product or service with more sales than any other company, produce, etc in its market

"the set or tools a firm uses to pursue its marketing objectives in the target market"

when a product is firt sold in a new area or to a new group of people

how much of a particular market one company's sales of one product's sales cover

the percentage of sales in a market that a company or product has

the activities involved in obtaining information aout a particular market, including how much of a product is being sold, who is buying it, why they are buying it, or information about what people might buy

particular characteristics or aspects of a product

all the products or services offered by a particular company