2S english HSLU
keine
keine
Set of flashcards Details
Flashcards | 250 |
---|---|
Language | English |
Category | English |
Level | University |
Created / Updated | 23.09.2016 / 17.01.2019 |
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multiplier n
an estimation by which an amount of investment is multiplied to give the total increase of national income. n
mutual fund
an investment that is made up of a pool of funds for the purpose of investing in securities
national savings n
the sum of an nation's public and private savings. n
net exports n
the value of a country's total exports minus the value of its imports. n
non-price competition n
a market situation in which competitors would not lower prices an focus on something else such as quality or ohter produckt characteristic. n
o.n.o. => or nearest offer
o.b.o. => or best offer
used in advertisements to show people ar willing to sell something for slightly less money than the price the are asking for. n
outsourcing n
a method of subcontracting business-related opertions to a third party n
olygopoly n
this is a situation in which a particular market is controlled by a smal gorup of firms n
opportunity cost n
the differece in return between a chosen investment an one that was not chosen n
output gap n
the measurement of difference between the actual output and the output an economy could achieve when it is most efficient, or at full capacity n
patent n, v
(to get) a legal document that gives you the exclusive rigth to make or sell a new invention or product for a particular number of years. n,v
payoff n
a benefit received n
pilot adj, v
(describes a plan) to test if an idea, product, etc will be successful. adj,v
place n
the element in the marketing mix concerned wiht the variouse methods of distributing goods and making them available for the customer
positioning n
the position held by product brand in the opinion of consumers, in comparison with its competiors' brand. n
poster n
a lagre printed picture or photograph used to advertise something n
potential output n
the total GDP that could be produced by an economy if all its resources were fully employed
present value n
the current value of a futere sum of money or stream of cash given a specified rate of return. n
price discrimination n
the situation in which a seller will charge each customer the maximum possible price.n
price
the monetary sum of for which anything may be bought or sold. n
prisoner's dilemma n
an interaction in which to players attempt to act individually and as a consequence the greatest potential result in not realized. n
privat good n
a product that must be purchased in order to be consumed, an whose consumption prevents another form consuming it. n
producer price index PPI n
a series of indexes that measure the average change in selling prices from domestic commodity producers over time. n
product differentiation n
a marketing process that looks to make a product more attractive by contrasting its unique qualities with other competing products. n
product n
something that is made in large quantities so that it can be sold. n
product placement n
a form of advertising in which a company supplies a product for use in a film or television programme n
promo n
a short film designed to give attention to a product or event n
promote v
to encourage people to buy something by offering it at a reduced price or by advertising it. v
promotion n
activities to encourage people to buy something by offering it at a reduced price or by advertising it. n
promotional adj
designed to advertise a product or service adj
property rights n
laws regarding ho individuals can control, benefits form and transfer proerty. n
protection n
an act of keeping something safe from damage, or loss, or the state of being protected in this way. n
protectionism n
policies that restrict and / or restrain international trade, which are enacted with the intent of protecting local business an jobs from foreign competition n
public debt
(also national debt) n
tha amount of money that has been borrowed by a government n
public good n
a product that one individual can consume without reducing its availability to another individual an form which no one is excluded n
public relations
explaining to the general public what an organization does in order to create good will. n
publicist n
someone who whose job is to arrage publicity for a person or organization in the media. n
publicity n
the business of making sure that someone or something attracts a lot interest or attention; or the attention received in the media. n
purchasing power party (ppp)
an estimate or the amount of adjustment needed on exchange rate between countries in order for hte exchange to be equivalent to each currency's purchasing power.
push n, v,
(to do) a lot of advertising for a product.n,v