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Klausur

Klausur


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Cartes-fiches 217
Langue English
Catégorie Marketing
Niveau Université
Crée / Actualisé 31.12.2024 / 05.02.2025
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What is attitude regarding behavior according to Wicker, Armitage, and Conner?

Attitude is the degree to which a person has a favorable or unfavorable evaluation of a specific behavior.

What is subjective norm regarding behavior according to Wicker, Armitage, and Conner?

Subjective norm is the perceived social pressure to perform or not perform a behavior.

What is self-efficacy regarding behavior according to Wicker, Armitage, and Conner?

Self-efficacy is the perceived ease or difficulty of performing a behavior, based on past experiences and anticipated obstacles.

What is intention regarding behavior according to Wicker, Armitage, and Conner?

Intention is the willingness to achieve a specific objective.

What is behavior regarding achieving an objective according to Wicker, Armitage, and Conner?

Behavior refers to actions or activities aimed at achieving an objective.

What is attitude regarding entrepreneurship according to Wicker, Armitage, and Conner?

Attitude reflects the desire to start a venture and the degree of commitment.

What is subjective norm regarding entrepreneurship according to Wicker, Armitage, and Conner?

Subjective norm is the external assessment and support of the business idea.

What is self-efficacy regarding entrepreneurship according to Wicker, Armitage, and Conner?

Self-efficacy is the confidence in performing necessary tasks to start a venture.

What is intention regarding entrepreneurship according to Wicker, Armitage, and Conner?

Intention is the willingness to start a venture.

What is behavior regarding achieving an objective in entrepreneurship according to Wicker, Armitage, and Conner?

Behavior refers to starting a venture.

What three factors are important in a good team according to Timmons?

Team players with the right chemistry, heterogeneous skills and knowledge (e.g., laws, technologies), balance of specialists and generalists.

What two steps are needed to build a team according to Timmons?

Define human capital needs (required skills, key tasks), choose human capital sources (partnerships for one-time or periodic tasks, team members for consistent collaboration).

What are the two characteristics of heterogeneity?

Skills: Technical expertise, networking, product development. Personality: Leadership, empathy, communication.

What are three advantages of heterogeneous teams?

Comprehensive knowledge, advanced information processing, avoidance of "Not-Invented-Here" syndrome through diverse perspectives.

What are three disadvantages of heterogeneous teams?

Potential for frequent affective conflicts, time-consuming process to build trust, greater difficulty in aligning interests clearly.

What are the three process steps of group behavior towards effective teamwork?

Input, Process, Output.

What are the points of input in the process of group behavior towards effective teamwork?

Team composition: Job experience, heterogeneity. Available resources: Training, technical support. Team structure: Size, leadership. Organizational structure: Control and monitoring.

What are the points of process in the group behavior process towards effective teamwork?

Open communication, supporting each other, discussion of a common strategy. This step requires leadership: Rewarding successes and supporting honest failures.

What are the points of output in the group behavior process towards effective teamwork?

Team effectiveness: Increased productivity, conflict resolution, shared workload then positive team culture.

What are the seven checkpoints for a structured team process?

Assess the necessity of building a new team, evaluate the need for professional heterogeneity, evaluate the need for personal heterogeneity, distribute tasks fairly and according to personality, initiate team-building activities, discuss interests and establish trust, avoid affective conflicts.

What are the guiding principles in a team by Timmons?

Cohesion, teamwork, commitment to value creation (making the pie bigger for everyone), commitment to the long haul, sharing of the harvest, equal inequality, fairness, integrity, harvest mindset, then capital gain is viewed as a scorecard, not as a monthly paycheck.

How many personality types are there, and what are the 4 categories?

16 personality types. 4 categories: Analysts, Diplomats, Sentinels, Explorers.

What are the 5 advantages of a strong network of committed partners (partnership) by Sarasvathy?

New ideas and adapting to changing business goals, greater pool of resources and ideas, higher growth potential, increased focus on own expertise, shared risks and losses.

How can you evaluate potential partners in three steps by Sarasvathy?

Visualize stakeholders – Identify who they are, mark relationships – Understand the dynamics, get connected – Build strong partnerships.

What does being lean mean by Ries?

Inspired by Toyota. A process structure aimed at minimizing risk and waste while maximizing customer value, steering towards zero waste.

What are the five lean principles by Ries/Liker/Womack and Jones?

Identify value, map value stream, create flow, establish pull, strive for perfection.

What are the five lean startup principles by Ries?

Entrepreneurs are anywhere, entrepreneurship means management, validated learning, innovation accounting, build-measure-learn.

What is the build-measure-learn cycle by Ries?

Idea then Build then Product then Measure then Data then Learn then Repeat with the improved idea.

What is an MVP by Ries?

Minimum Viable Product.

What is validated learning by Ries?

The process of empirically proving value-creating assumptions for the current and future business model.

What questions need to be answered with a "yes" to build an MVP by Ries?

Do consumers recognize that they have the problem you are trying to solve? If there were a solution, would they buy it? Would they buy it from us? Can we build a solution for that problem?

What are the three most common fears of becoming visible as an organization?

Legal fears, competition and idea theft, loss of marketing or brand value.

What does agile mean by Ries?

Focus on making processes flexible and responsive to changes. Incremental product building in smaller pieces, reducing time to market.

What is the official definition of agile?

Agile is the ability to create and respond to change. A methodology to handle uncertain and turbulent environments.

What is the agile pyramid made of?

Ground: Methods aligned with agile values. Middle: Principles supporting those values. Top: Values that enable agility.

What are the deep-dive agile values (4 points)?

Individuals and interactions over processes and tools, working software over comprehensive documentation, customer collaboration over contract negotiation, responding to change over following a plan.

How many principles of agile work are there? Name 3 of them.

There are 16 principles. Working software is the primary measure of progress. Business people and developers must collaborate daily throughout the project. Simplicity – the art of maximizing work not done – is essential.

What are the 7 steps of a traditional approach?

Customer need, requirements, design, development, testing and corrections, delivery, result: Average end product (lack of focus, long time to market).

What is the agile approach?

Starts with customer need, similar to the traditional approach but utilizes sprints: Develop MVPs, collect customer feedback, refine product iteratively, faster design with a focus on business goals.

What is Scrum?

A development method based on agile principles. Provides concrete practices for product development. A framework that helps teams address complex problems and deliver high-value products productively.