POE
Klausur
Klausur
Kartei Details
Karten | 217 |
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Sprache | English |
Kategorie | Marketing |
Stufe | Universität |
Erstellt / Aktualisiert | 31.12.2024 / 05.02.2025 |
Weblink |
https://card2brain.ch/box/20241231_poe
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Einbinden |
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Team, Events, Artifacts.
Scrum master, Development team, Product owner.
Overall responsibility for successful Scrum implementation. Works with the development team but is not a part of it. Ensures adherence to the Scrum framework. Removes barriers and resolves conflicts. Strong communication skills are essential.
Develops and delivers product functionalities. Ensures compliance with quality standards. Self-organizing. Cross-functional team with 5 to 9 members.
Responsible for the economic success of the product. Designs the product to maximize value. Keeps stakeholders informed. Requires leadership and product development experience.
1 to 4 weeks (all sprints in a project have the same duration). Most common: 2 weeks.
Development and release of product functionality.
Starts with sprint planning and ends with a sprint review and retrospective.
Scrum master, development team, and product owner set the sprint goal and organize work. Product owner presents key product features. Development team self-assigns tasks. Duration: 2 hours.
Share updates within the development team (Scrum master may attend). Identify and address barriers. Maximum duration: 15 minutes.
Validate increments and define next steps. Participants: Product owner, development team, Scrum master, stakeholders. Selected team members present increments, results, and discuss next steps. Duration: 1 hour.
Reflect on what went well and identify areas for improvement. Participants: Scrum master, development team, possibly the product owner. Requires honesty and transparency. Duration: 1–2 hours.
Product backlog, Sprint backlog, Sprint goal, Increment.
An ordered list of everything required for the product. Evolves over time. Managed by the product owner.
Contains items from the product backlog assigned to a sprint. Created during sprint planning.
A concise set of product backlog items. Provides an overview of current progress. Regularly updated by the team.
Sum of all backlog items completed during a sprint. Represents usable value. At the end of a sprint, the increment must be functional.
A business model describes how an organization creates, delivers, and captures value.
A conceptual tool containing elements that clarify business logic. Describes the internal structure, network, and relationships used to deliver value.
Key Activities, Key Partners, Key Resources, Cost Structure, Customer Relationships, Customer Segments, Value Propositions, Channels, Revenue Streams.
Customer Segments, Value Propositions, Channels, Customer Relationships.
Novelty, Performance (e.g., increased speed of computers), Customization, Cost/Price reduction, Getting it done (e.g., leasing for financing).
Key Resources, Key Activities, Key Partnerships.
Cost Structure, Revenue Streams.
Activities critical to generating revenue and ensuring long-term success.
Crucial partners for the business. Consider the type and motivation of partnerships.
Material, financial, and human resources required. Determine what can be outsourced.
Analyze cost strategies. Assess scalability and fixed-to-variable cost ratio.
Define the source of revenue and appropriate pricing mechanisms.
Identify target groups and variations within the relevant market.
Identify customer needs and the value created for them.
How the business interacts with customers, including attention, sales, delivery, and customer service.
Define the type of relationships (e.g., personal vs. automated) and strategies for acquiring new customers.
Subscription-based models (e.g., Netflix), Freemium models (e.g., LinkedIn Premium), Sharing economy models (e.g., Airbnb), Platform models (e.g., eBay), Circular economy models (e.g., Patagonia's Worn Wear program).
Clear direction, Alignment, Resource allocation, Revenue generation, Scalability, Innovation and sustainability.
A change in value creation, delivery, or capture that leads to a significant shift in the firm’s value proposition.
Value Creation: Define what value is created and how. Value Delivery: Decide how value is delivered to customers. Value Capture: Ensure profitability from the products/services.
Subscription-based models vs. one-time purchase, Freemium models vs. premium-only models, Sharing economy vs. ownership, Platform models vs. single suppliers, Circular economy vs. linear raw material usage.
Clear and logical structure, Founding team information, Product/service benefits and value-added details, Market analysis (competitors and target group).
A business plan is a detailed document outlining objectives, strategies, market analysis, and financial forecasts. It serves as a guide for development and securing funding.