POE

Klausur

Klausur


Kartei Details

Karten 217
Sprache English
Kategorie Marketing
Stufe Universität
Erstellt / Aktualisiert 31.12.2024 / 05.02.2025
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What are the three components of Scrum?

Team, Events, Artifacts.

What does the Scrum team consist of?

Scrum master, Development team, Product owner.

What are the characteristics of the Scrum master?

Overall responsibility for successful Scrum implementation. Works with the development team but is not a part of it. Ensures adherence to the Scrum framework. Removes barriers and resolves conflicts. Strong communication skills are essential.

What are the characteristics of the development team?

Develops and delivers product functionalities. Ensures compliance with quality standards. Self-organizing. Cross-functional team with 5 to 9 members.

What are the characteristics of the product owner?

Responsible for the economic success of the product. Designs the product to maximize value. Keeps stakeholders informed. Requires leadership and product development experience.

How long is a sprint as an event?

1 to 4 weeks (all sprints in a project have the same duration). Most common: 2 weeks.

What is the goal of a sprint as an event?

Development and release of product functionality.

What is the process of a sprint as an event?

Starts with sprint planning and ends with a sprint review and retrospective.

What do you do in the event sprint planning?

Scrum master, development team, and product owner set the sprint goal and organize work. Product owner presents key product features. Development team self-assigns tasks. Duration: 2 hours.

What do you do in the event daily standup?

Share updates within the development team (Scrum master may attend). Identify and address barriers. Maximum duration: 15 minutes.

What do you do in the event sprint review?

Validate increments and define next steps. Participants: Product owner, development team, Scrum master, stakeholders. Selected team members present increments, results, and discuss next steps. Duration: 1 hour.

What do you do in the event sprint retrospective?

Reflect on what went well and identify areas for improvement. Participants: Scrum master, development team, possibly the product owner. Requires honesty and transparency. Duration: 1–2 hours.

What are the four artifacts of Scrum?

Product backlog, Sprint backlog, Sprint goal, Increment.

What is a product backlog?

An ordered list of everything required for the product. Evolves over time. Managed by the product owner.

What is a sprint backlog?

Contains items from the product backlog assigned to a sprint. Created during sprint planning.

What is the sprint goal as an artifact of Scrum?

A concise set of product backlog items. Provides an overview of current progress. Regularly updated by the team.

What is the increment as an artifact of Scrum?

Sum of all backlog items completed during a sprint. Represents usable value. At the end of a sprint, the increment must be functional.

What is the short definition of a business model by Osterwalder and Pigneur?

A business model describes how an organization creates, delivers, and captures value.

What is the comprehensive definition of a business model by Osterwalder?

A conceptual tool containing elements that clarify business logic. Describes the internal structure, network, and relationships used to deliver value.

What are the nine blocks of the business model canvas?

Key Activities, Key Partners, Key Resources, Cost Structure, Customer Relationships, Customer Segments, Value Propositions, Channels, Revenue Streams.

What four blocks are involved in the customer dimension of the business model canvas?

Customer Segments, Value Propositions, Channels, Customer Relationships.

What are five types of value propositions for customers?

Novelty, Performance (e.g., increased speed of computers), Customization, Cost/Price reduction, Getting it done (e.g., leasing for financing).

What three blocks are involved in the operational dimension of the business model canvas?

Key Resources, Key Activities, Key Partnerships.

What two blocks are involved in the financial dimension of the business model canvas?

Cost Structure, Revenue Streams.

What are Key Activities in the business model canvas?

Activities critical to generating revenue and ensuring long-term success.

What are the Key Partners in the business model canvas?

Crucial partners for the business. Consider the type and motivation of partnerships.

What are Key Resources in the business model canvas?

Material, financial, and human resources required. Determine what can be outsourced.

What is the Cost Structure in the business model canvas?

Analyze cost strategies. Assess scalability and fixed-to-variable cost ratio.

What are Customer Relationships in the business model canvas?

Define the source of revenue and appropriate pricing mechanisms.

What are Customer Segments in the business model canvas?

Identify target groups and variations within the relevant market.

What are Value Propositions in the business model canvas?

Identify customer needs and the value created for them.

What are Channels in the business model canvas?

How the business interacts with customers, including attention, sales, delivery, and customer service.

What are Customer Relationships in the business model canvas?

Define the type of relationships (e.g., personal vs. automated) and strategies for acquiring new customers.

Name 5 different types of business models.

Subscription-based models (e.g., Netflix), Freemium models (e.g., LinkedIn Premium), Sharing economy models (e.g., Airbnb), Platform models (e.g., eBay), Circular economy models (e.g., Patagonia's Worn Wear program).

Name 6 reasons why business models are important.

Clear direction, Alignment, Resource allocation, Revenue generation, Scalability, Innovation and sustainability.

What is business model innovation by Sorescu?

A change in value creation, delivery, or capture that leads to a significant shift in the firm’s value proposition.

What are the three shifts in business model innovation?

Value Creation: Define what value is created and how. Value Delivery: Decide how value is delivered to customers. Value Capture: Ensure profitability from the products/services.

Name 5 examples of business model innovation.

Subscription-based models vs. one-time purchase, Freemium models vs. premium-only models, Sharing economy vs. ownership, Platform models vs. single suppliers, Circular economy vs. linear raw material usage.

What are the 4 key components of a business plan?

Clear and logical structure, Founding team information, Product/service benefits and value-added details, Market analysis (competitors and target group).

What is the definition of a business plan?

A business plan is a detailed document outlining objectives, strategies, market analysis, and financial forecasts. It serves as a guide for development and securing funding.