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POE

Klausur

Klausur

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Kartei Details

Karten 217
Sprache English
Kategorie Marketing
Stufe Universität
Erstellt / Aktualisiert 31.12.2024 / 05.02.2025
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True-or-False: A sequence of illustrations that are used to develop a story is called mindmapping.

False. Storyboarding is a common creativity technique where a sequence of illustrations is used to develop a story. Mindmapping is a diagram with disparate thoughts using a clear structure (central node, lines, etc.).

True-or-False: Entrepreneurial orientation (EO) refers to the processes, practices, and decision-making activities that lead to new entry. It consists of five dimensions.

True.
A Business Plan helps in practice to deal with rising uncertainties.

False. A Business Plan helps structure and challenge your business idea and might help in approaching key stakeholders like investors before the company has established a proven track record (e.g., sales). For instance, an agile approach to business could help deal with rising uncertainties in the environment.

True-or-False: According to Sarasvathy (2001), causation rests on a logic of prediction and effectuation on the logic of control.

True.

True-or-False: Competitive aggressiveness captures the distinct idea of "beating competitors to the punch” and refers to the type of intensity and head-to-head posturing that new entrants often need to compete with existing rivals.

True.

True-or-False: Potential partners can be evaluated based on the following three steps: 1. interact with people you know, 2. negotiate with these people, 3. determine the partner goal.

False. First step: visualize stakeholder. Second step: mark relationships. Third step: get connected.
True-or-False: Lean manufacturing follows the following five principles: 1. Identify value, 2. Map value stream, 3. Create flow, 4. Establish pull, 5. Strive for perfection.

True.

True-or-False: Lean management is a framework within which people can address complex adaptive problems, while productively and creatively delivering products of the highest possible value.

False. Scrum is a framework within which people can address complex adaptive problems, while productively and creatively delivering products of the highest possible value. Agile is the ability to create and respond to change. It is a way of dealing with, and ultimately succeeding in, an uncertain and turbulent environment. Lean management is a management philosophy inspired by Toyota. It seeks to minimize risk and waste while maximizing customer value.

True-or-False: Trust is built up quickly in heterogeneous teams.

False. Time-consuming building of trust is a disadvantage of heterogeneous teams. It is built quickly in homogeneous teams.

True-or-False: An entrepreneur owns, operates, and takes the risk of a business venture.

True.
True-or-False: Corporate finance is the study of value and resource allocation, applied to new ventures.

False. This describes entrepreneurial finance. Corporate finance comprises all investment and financing decisions in corporations.

True-or-False: In agile project management, working with a backlog allows execution and planning to be parallelized to a certain extent. As such, the backlog fulfills a buffer function.

True.

True-or-False: A start-up in the exit stage depends on the "scaling" of its business model.

False. In the early growth and expansion stage, the start-up is dependent on the "scaling" of its business model. The goal in these stages is to increase the quantitative parameters of the company such as employees, sales, and the number of customers, to establish itself in the market as a "player" and, if necessary, to open up further (foreign) markets. A start-up in the exit stage is already an established market player and is generating a profit. The company can usually finance itself through its own cash flow. The exit of the founders and venture capital investors through a sale (trade sale) or an initial public offering (IPO) are activities that are in focus.

True-or-False: Funding is a process of receiving capital or money for business purposes, and it is usually provided by financial institutions, such as banks or other lending agencies.

False. This description pertains to financing. Funding refers to grants often provided by governmental actors.
True-or-False: The Business Model Canvas helps to visualize the evaluation of an idea’s potential.

False. This pertains to the idea canvas. A Business Model Canvas helps to structure and visualize a firm’s business model – i.e., the way the firm creates, delivers, and captures value.

What does the Team Alignment Map consists of? 

Mission,

Period, 

Joint objectives, 

Joint commitments 

Joint resources 

Joint risk 

What does Idea Canvas consits of? 

Slogan 

Persona/Target Group 

Pain Points (solving problems)

Concept

Top 3 features 

value proposition 

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