QMR
Klausur
Klausur
Kartei Details
Karten | 71 |
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Sprache | English |
Kategorie | Marketing |
Stufe | Universität |
Erstellt / Aktualisiert | 11.12.2024 / 11.01.2025 |
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The 1st-order analysis by Gioia involves "open coding," marking interesting passages in the text, adding initial categories (codes), and staying true to informants' terms. As research progresses, categories/codes are reduced from 50-100 to 25-30, and they are labeled for the initial codebook.
The 2nd-order analysis by Gioia involves "focused coding," where the shift occurs from informant terms to abstract concepts. Researchers ask "What is going on here?" and "What is the gestalt?" and may recode or add new codes. Nascent concepts emerge—new ideas without strong theoretical support. Theoretical sampling is used to ask new questions in later interviews, exploring identified concepts and understanding tentative relationships, ultimately creating a workable set of themes and concepts.
After the 2nd-order analysis, the third step is to create a data structure that includes 1st-order concepts, 2nd-order themes, and aggregate dimensions.
To create a theoretical model by Gioia, you need to move from a static to a dynamic structure. Use boxes-and-arrows to show the dynamic relationships between concepts, themes, and dimensions. The model should clearly represent essential concepts, themes, and dimensions, reflecting the data structure accurately, with transparent relational dynamics among concepts.
The research design by Gioia involves defining the phenomenon of interest and the related research question. The research question is framed in "how" terms to uncover concepts and interrelationships. Existing literature is reviewed for insights without drawing conclusions.
In the data collection process by Gioia, informants are given a strong voice and treated as knowledgeable agents. The interview protocol should remain flexible and adjust based on responses, and "backtracking" is used to revisit previous informants with new questions.
The data analysis by Gioia involves maintaining the integrity of 1st-order concepts (informant-centered) in initial coding. A comprehensive list of 1st-order concepts is developed, which are then organized into 2nd-order themes (theory-centered). These themes are distilled into aggregate theoretical dimensions, and the terms, topics, and dimensions are assembled into a "data structure."
The grounded theory articulation by Gioia involves formulating dynamic relationships between 2nd-order themes in the data structure and converting the static data structure into a dynamic grounded theory model. Concept names and relationships are refined through additional iterations with the literature.
The qualitative research method by Eisenhardt is a systematic approach to creating theory from cases. It answers "how" questions about complex phenomena and processes through inductive and abductive concept/theory development. The resulting theory is novel, testable, empirically valid, generalizable, logically coherent, and grounded in evidence.
The purpose of the research method by Eisenhardt is to induct theory using case studies from new topic areas.
The theory of the research method by Eisenhardt is a combination of constructs, the relationships between them, and the logic linking them to explain a phenomenon. It focuses on the underlying logic that links constructs (e.g., second-order codes) and explains "the whys" — reasons why constructs are related. Examples include open-mindedness ↔ creativity, receptive to new ideas, overcoming cognitive barriers, and risk-taking and experimentation leading to creativity.
The case study of the research by Eisenhardt involves using a rich empirical instance of a phenomenon with multiple data sources. It focuses on a group, organization, or multi-level cases, incorporating both qualitative and quantitative data from various sources such as field observations, surveys, and interviews.
The two different logics in Eisenhardt's case study are the Single-Setting Logic and the Replication Logic (Multiple Cases).
The Single-Setting Logic by Eisenhardt aims to understand the dynamics within each case by analyzing each case separately. The cases are not pooled with others for statistics, and each case is treated as a stand-alone entity. Emergent theory is tested within each individual case.
The Replication Logic by Eisenhardt suggests that theory derived from multiple cases is parsimonious, accurate, and generalizable, whereas theory from single cases tends to be idiosyncratic, overly complex, and incomplete.
The eight steps of the Eisenhardt process are: 1. Getting started 2. Selecting cases 3. Crafting instruments and protocols 4. Entering the field 5. Analyzing data 6. Shaping hypotheses 7. Enfolding literature 8. Reaching closure
The activities in the "Getting Started" step of the Eisenhardt process involve defining the research question to focus efforts on collecting specific data. It may also include defining tentative, a priori constructs that are important to the study, such as conflict or power in strategic decision-making. This provides grounding for constructs, shapes the initial design of theory-building, enables better construct measurement, and permits triangulation.
In the "Selecting Cases" step, neither theory nor hypotheses are defined. The population for the study is specified, which helps define the limits of generalizability. The sampling is theoretical (not random), with an emphasis on extreme situations to fill in certain categories. This approach focuses efforts on selecting theoretically useful cases that are useful for the study.
In the "Crafting Instruments and Protocols" step, multiple data collection methods are used, strengthening the grounding of theory. Both qualitative and quantitative data are combined, if available, to build a stronger theory. Working with multiple investigators is also important, as it strengthens confidence in findings and ensures a more robust analysis.
In the "Entering the Field" step, data collection and analysis overlap, including the use of field notes and running commentary. This enables a constant stream of consciousness and deeper engagement with the data. The data collection process is flexible and opportunistic, allowing adjustments based on emergent themes, including adding new cases or data sources as necessary.
In the "Analyzing the Data" step, within-case analysis is conducted through detailed case study write-ups for each site, which provides a pure description of what is happening and helps the researcher become familiar with the data. A cross-case pattern search is then conducted using divergent techniques, selecting categories along which to examine the cases. The data is divided by source type, and similarities and differences are identified to avoid premature conclusions and see evidence from multiple perspectives.
In the "Shaping Hypotheses" step, the researcher iteratively tabulates evidence for each construct, identifying themes, concepts, and relationships between variables. This process involves iterating between theory and data to sharpen construct definitions. Replication (not sampling) logic across cases is used to find similar evidence for variables, further refining the theory. The researcher also searches for the "why" behind relationships to validate the patterns and build internal validity.
In the "Enfolding Literature" step, the researcher compares the emergent concepts and theory with conflicting literature to build internal validity. The researcher also compares the emergent concepts and theory with similar literature to sharpen the generalizability of the findings.
In the "Research Closure" step, the researcher determines theoretical saturation, deciding when to stop adding cases based on when theoretical saturation is reached. The iteration process between theory and data stops when the incremental improvement to theory becomes minimal, signaling the closure of the research process.
The typical structure of an interview guide includes the following sections: 1. Introduction: Welcome, start recording, introduce interviewer and interviewee.2. Privacy Statement: Ensure confidentiality.3. Demographics: Optional, gather basic information.4. Main Part: Ask open-ended and probing questions.5. Closure: Allow the interviewee to ask questions, then say goodbye.
An interview guide is a structured document used by researchers to facilitate and conduct semi-structured or in-depth interviews. It ensures that the interview covers necessary topics and helps maintain consistency across interviews while allowing for flexibility in responses.
An interview guide covers different topics and themes. It is flexible and dynamic, serving as a framework rather than a script. The guide enables the sharing of experiences, insights, and perspectives. It also includes space for notes and observations during the interview.
A semi-structured interview is a method of collecting qualitative data that combines both structured and unstructured questions. It allows flexibility during the interview process, enabling the interviewer to ask follow-up questions based on the participant's responses.
The purpose of a semi-structured interview is to collect detailed and in-depth information from participants. It allows participants to express their views freely, making it useful for exploring new or complex topics.
A semi-structured interview has a pre-determined set of open-ended questions. The interviewer can probe deeper or diverge based on the conversation. It is more flexible than structured interviews but still maintains some consistency, allowing for the capture of detailed and nuanced responses.
The semi-structured interview guide typically includes the following sections: 1. Introduction: Welcome, introduction, privacy statement, recording information, and demographics.2. Open-questions: Simple questions used to build rapport with the participant.3. Theory-driven questions: Targeted at understanding theoretical mechanisms.4. Confrontational questions: Challenge responses to gain deeper insights.5. Spontaneous questions: Allow for follow-up and unplanned questions based on the flow of conversation.