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Cartes-fiches 109
Langue Deutsch
Catégorie Gestion d'entreprise
Niveau Université
Crée / Actualisé 01.03.2023 / 14.06.2023
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General View: EO and Performance 

 

Logic: You can have different combinations to bi successfull 

Innovativeness + roactiveness+ risk taking = Variance explained by entrepreneurial orientation 

Performance Kreis und EO Kreis, drei Punkte ist schnittmenge

EO: Too Little is not good 

companies that too long focused on their past success 

  • then reacted too late
  • remeber last cass

Tyypical problems in such firms 

  • lack of willingness to change ( blockbuster) 
  • ancien product technologies
  • too few modern priducts 

EO: The more the better? 

Think of new economy / dotcom bibble 

The contless startups were

  • innovative regarding products and markets 
  • risk loving
  • autonomous 
  • aggressive 
  • proactive 

BUT: most did not survive!!! In the long run it is not good!

The Innovators Dilemma 

 

Overshooting the market ( Generation of flasching 12) 

  • Try to satisfy needs of most profitable high end coostumers
  • overshooting the needs of majority of customer base 
  • innovation and sophistication cannot be absorbed 

Disruptive technologies (Dacia)

  • market matures, ready to absorb new offers at the lower market segments
  • less skilled and less demanding costumers buy cheper, simples product 

New companies  ( easyjet)

  • can introduce innovaitons form below the market 
  • established firms chaght in existing business models 
  • (new companies with less costs can be more successfull then firms that overshoot with innovations )

EO: Is there an ideal level? 

Probability of long term value creation

avarage EO over time 

Traditional ( family) businesses 

  • have to defend and develop markets 
  • avoid inertia 

Fonder led businesses 

  • have to fight for a place in the market 
  • avoid flash in the pan 

Midlde position : new companies with less costs can be more successfull then firms that overshoot with innovations = successfull avarage EO profile 

EO profiles of Firms Successful in the long run 

external autonomy high but innovaiton low. 

low: Performance hazard risk, control risk, proactiveness, competitive aggressiveness

Key: this is not static, is the avarage over decades. it is variable over time, KEY: this firms know when to be more innovative and when to take risks but also when to digest innovation and take it slow. 

EO: Nuanced Inseghts on Autonomy 

Proposition 1: Long-lived family firms display constantly high levels of external autonomy across time, whereas internal autonomy increases as later family generations join the firm

EO: Nuanced Insignts n Innovativeness 

roposition 2: The level of external innovativeness (new markets, products, and technological services) and internal innovativeness (new processes, structures, and management systems) in long-lived family firms fluctuates across time

=> WAVES

EO: Nuanced Insights on Risk Taking

Proposition 3: Long-lived family firms display higher levels of ownership risk and lower levels of both performance hazard and control risk. 

EO: Nuanced Insights on Proactiveness

Proposition 4a: Proactiveness in long-lived family firms fluctuates over time, with periods of low levels of proactiveness interspersed with carefully selected proactive moves.

  • Strategic opportunity to be patient
  • ( maybe not be the first but the second to do the move, let try the others first 
    But when you act do  it!! all in )
  • When active, high persistence and excellence in implementation

EO: Nuanced Insights on Aggressiveness

Proposition 5: Competitive aggressiveness of long-lived family firms decreases over time due to reputation concerns of the controlling family(Same name so connected to the past)

  • Strong wish to dominate a market niche while avoiding the competition 
  • Striving to what has been labeled "hidden champion” (fly under the radar)
  • “Live and let live” (accept competitors) 
  • Reputation concerns 

THe entrepeneurial Grid 

frequency of entrepreneurship events 

degree of EO 

Both low, wendys  :

  • Prediodic/Inclemental 

High frequency of entrepreneurship, low degree of EO; P&G:

  • Continuous / Inclemental 

middle : regular innovation;

  • Dimanic 

both high; Google;

  • Revolutionary 

What is corporate Venturing ? 

Bring new businesses to the corporation 

Internal or external corporate bventuring 

  • an acticity which seeks to generate new busiensses for the corporation
  • It involves entrepreneurial efforts in which established business organizations invest in and/or create new businesses 
  • It is about regeneration an organization by giving it new competencies 

Detailed Forms of Corporate Venturing 

Internal Corporate Venturing

  • New businesses created and owned by the corporation
  • Part of existing organizational structure
  • Or in new organizational entities within the corporate structure

Cooperative Corporate Venturing (joint corporate venturing) (Mixform) 

  • New businesses created and owned by the corporation together with external partners
  • Exist as external entities beyond the organizational boundarie

External Corporate Venturing

  • New businesses created by third parties
  • Corporation subsequently invests in or acquires it
  • Typically very young ventures or early growth-stage firms
  • Exist as external entities beyond the organizational boundaries

 

Motives and Goals for/of Corporate Venturing

  • Make the corporation more entrepreneurial
  • Build new/innovative capabilities
    • Introduce new technologies
    • Enter new markets
    • Drive overall corporate growth
  • Generate (quick) financial returns
  • Leapfrog” out of declining businesses
  • Balance exploration and exploitation (class 4) 

Internal Corporate Venturing

Definition 

  •  An initiative whereby a firm stimulates entrepreneurial activity and new business development within its boundaries 
  • Building entrepreneurial businesses within existing corporations («corporate new venture creation») 
  • Set of activities used to create inventions through internal means

ICV - Key facts 

 

  • Activity separated from other ongoing operations ( an internal selction group that is responsible for innovation) 
  • Corporate entrepreneurship domain of autonomous work groups
  • These pursue entrepreneurial aims independent of the rest of the firm

Example: Signode V Team 

Key facts: Signode • Manufacturer of plastic and steel strapping • USD 750 million in sales, located in Glenview, IL • Aggressive strategy for growth

Task: suggest new business opportunities • Min. USD 50 million to be generated in 5 years • Needs to build on corporate strengths • Basic technology had to exist • Initial investment of USD 30 millions or less

Example: Signode V-Teams

Internal Corporate venturing 

characteristics / sccess 

Characteristics

  • High risk-taking abilities
  • Creativity
  • Participants are multidisciplinary volunteers
  • Various backgrounds

Success

  • Not all were successful in developing promising ventures
  • One did, generating > USD 50 million sales
  • Enthusiasm created and spread across organization

ICV by New Venture Groups (NVG)

 Corporate division with own staff and budget ( like loistics, marketing etc.) 

  • Identify potential venture partners
  • Gather resources
  • Actually launching a venture

Aka: «New Venture Division», «Corporate Venturing Units"

ICV By “Business Incubators”

Goal 

  •  Grow businesses identified by the NVG ( NV Group)
  • Support and nurture until they thrive on their own
  • Later: decision about integration into existing corporate division (What happens then?) 
  • ( help them step by step) 

ICV By “Business Incubators”

functions of incubators 

  •  Funding
  • Physical space
  • Business services (phones, IT, public relations, personnel management)
  • Mentoring
  • Networking

Internal Corporate Venturing: Pros 

  • Frees team members to think and act entrepreneurially
  • Leads to open-minded creativity
  • Invigorate learning processes
  • Protection of ideas and strategic assets
  • Existing competencies can be leveraged
  • Signaling effect (internal and external)

Internal Corporate Venturing: Disadvantages  

  • Isolation from corporate mainstream ( the creative people are a aussenseitergroup in the company )
  • May fail to obtain resources & support to carry project to completion  (if not successfull at the beginning, theyc an cut the budget )
  • Cultural challenges (innovative peole vs the rest )

External Corporate Venturing ( the visible part) 

Definition

  • Occurs when larger companies «buy in» innovation by acquiring smaller companies
  • Activities whereby the firm engages with external constituencies such as entrepreneurial ventures and venture capital firms
  • ( big company with money buys small startups ) 

ECV Main Motivations 

  • Not short-term financial gain but rather innovation and strategic foresight ( strategie says what resources we need for the future, tehn you by or innovate) 
  • When innovation performance is lagging behind ( buying innovation external is quicker then be innovaative themselve) 
  • Survive in “Schumpeterian environments”

ECV Advantages for the main corporation

  • Innovation & knowledge transfer from external sources
  •  «Quick» to execute ( Because you buy it) 
  • External sources of finance comparably easy to find ( bans see assets and helps)
  • Highly motivating to the staff involved ( staff will stay because on new opprtunities in big company) 
  • Spread risk ( if one boat is sinking not too bad) 

ECV Disadvantages for the main corporation

  • Risky investment
  • Investment in venture management and networks necessary
  • Lack of complete control of innovation development ( because startup have intelectual properties etc) 
  • Cultural issues ( does it match')
  • ( not invented here syndrom, we bought it so not really our team )

ECV advantages for the acquired Firm 

  • External funding
  • Enhancement of own reputation/valuation •
  • Improvement of operations (R&D, manufacturing, distribution)- access to shelf space and retailer 
  • Capitalize on corporate resources
    • Use laboratories
    • Access to network of customers and suppliers
    •  Access to domestic and foreign distribution channels
    • Use corporate lawyers
  • Enhance chances of succes

ECV Disadvanages for the acuired firm 

  • Parent firm wants to maximize own overall value ( the own value and not the value of the startupt) 
  • Parent firm may produce competing products ( blockbuster buing netflix to get rid of them) 
  • Expropriation of IP ( what does the company do with the property rights?) 
  • Parent firm may lack crucial expertise

ECV general succes factors 

  • Commitment of senior management ( carefully screen the market and integate, COMMITMENT) 
  • Consistent with corporate strategy ( matching?) 
  • Effective HR policies
    • Keep talented staff in acquired firm
    • Encourage continuity
  • Sufficient (financial) capital to use ECV strategically
  • Find the right target ( need to have a good searching stategy go find target) 
    • Search mechanism needs to be flexible
    • Use dedicated teams searching for potential acquisitions ( experts searchng and convincing) 
    • «Beat venture capitalists at their own game ( convince to sell startup) 

CV: the Choice 

Which form to Choose? 

Market uncertanty: High ( if you dont knoe what is coming but you know that you can do it ( no mater what will come)

Firm capabilities and learnign distance: Low ( we can do it) 

Market uncertanty: High ( if you dont knoe what is coming but you know that you can do it ( no mater what will come)

Firm capabilities and learnign distance: Low ( we can do it) 

=> 1: Internal venture ( internal corporate venturing) 

When to hcoose it: 

  • Distruptice innovation needed 
  • exact type not sure yet 
  • firm has skills / capabilities/resources for inventing 

CV Whith form to choose 

Market uncertanty: high 

Firm capabilities and learnign distance: high 

2. Joint venture ( cooperative corporate venture) 

( not capable and the uncertanty is hig. so joint venture. so you spread the risk ) 

When to choose it 

  • desired invention does not exist yet
  • not fully clear yet what is needed
  • capabilities/ learning too distant 

CV Which form to Choose=?

Market uncertanty: low  

Firm capabilities and learnign distance: high 

3. Acquisitions ( external corporate venturing) 

 

When to choose it: 

  • opportunity quite evolved 
  • capabilities not available internally 
  • but necessary capabilities cleat 

( we can do it but we know what is needed ( what will come) so you buy a start up that offers the missing resoruces)

CV Which form to Choose=?

Market uncertanty: low  

Firm capabilities and learnign distance: low 

4: no entrepreneural entry 

When to choose it: 

  • when only incremental innovation is sufficient ( products, processes)
  • cst reductions doable 
  • will this context remain stable? 

( Wait, potential not big enoth. so wait for the next big wave. UNCERTANTY status can change an be high in a sudden, then you need to act) 

ECV by Corporate venture capital 

  • Internal venture capital funds that are used to invest in external new ventures ( fund that invest in startups with potential) 
  • Either strategically important or financially attractive
  • Target: new businesses in specific technology or product-market arenas

ECV by Corporate venture capital 

Swisscom Ventures 

Venture capital arm of swisscom AG

Offers: 

  • Operations 
  • expertise 
  • scale 
  • Network 

ECV by Corporate venture capital 

Example Holzbrinck ventures 

 Founded in 2000 • 2010: independent venture capital firm (HV capital) • 2020: around 200 investments, 1.7bn Euros assets under management • See: https://www.hvcapital.com/

Zalando, Fliybust, StudiVZ....

ECV: Franchising

Franchising as a Form of ECV?

“External corporate venturing refers to corporate venturing activities that result in the creation of semi-autonomous or autonomous organizational entities that reside outside the existing organizational domain” 

Franchising: 

  • “A business form essentially consisting of an organization (the franchisor) with a markettested business package centered on a product or service” •
  • Entering into a continuing contractual relationship with franchisees, typically self-financed and independently owner-managed small firms”
  •  “Operating under the franchisor’s trade name to produce and/or market goods or services according to a format specified by the franchisor”

Franchising . Resource sharing as central element 

general 

  • Sharing complementary resources to overcome resource constraints and enhance the value-creating ability of both parties
  • Franchisor and franchisee combine their resources to create bundles with the capability to create more value than either party would create acting independently 
  • 1+1=3

Franchising . Resource sharing as central element 

resources shared y franchisor  

  • Copyrights, patents and formulas
  • Registered brands
  • Networks, procedures, and operations
  • Purchasing power
  • Management/marketing assistance and advice