CE
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Fichier Détails
Cartes-fiches | 109 |
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Langue | Deutsch |
Catégorie | Gestion d'entreprise |
Niveau | Université |
Crée / Actualisé | 01.03.2023 / 14.06.2023 |
Lien de web |
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General View: EO and Performance
Logic: You can have different combinations to bi successfull
Innovativeness + roactiveness+ risk taking = Variance explained by entrepreneurial orientation
Performance Kreis und EO Kreis, drei Punkte ist schnittmenge
EO: Too Little is not good
companies that too long focused on their past success
- then reacted too late
- remeber last cass
Tyypical problems in such firms
- lack of willingness to change ( blockbuster)
- ancien product technologies
- too few modern priducts
EO: The more the better?
Think of new economy / dotcom bibble
The contless startups were
- innovative regarding products and markets
- risk loving
- autonomous
- aggressive
- proactive
BUT: most did not survive!!! In the long run it is not good!
The Innovators Dilemma
Overshooting the market ( Generation of flasching 12)
- Try to satisfy needs of most profitable high end coostumers
- overshooting the needs of majority of customer base
- innovation and sophistication cannot be absorbed
Disruptive technologies (Dacia)
- market matures, ready to absorb new offers at the lower market segments
- less skilled and less demanding costumers buy cheper, simples product
New companies ( easyjet)
- can introduce innovaitons form below the market
- established firms chaght in existing business models
- (new companies with less costs can be more successfull then firms that overshoot with innovations )
EO: Is there an ideal level?
Probability of long term value creation
avarage EO over time
Traditional ( family) businesses
- have to defend and develop markets
- avoid inertia
Fonder led businesses
- have to fight for a place in the market
- avoid flash in the pan
Midlde position : new companies with less costs can be more successfull then firms that overshoot with innovations = successfull avarage EO profile
EO profiles of Firms Successful in the long run
external autonomy high but innovaiton low.
low: Performance hazard risk, control risk, proactiveness, competitive aggressiveness
Key: this is not static, is the avarage over decades. it is variable over time, KEY: this firms know when to be more innovative and when to take risks but also when to digest innovation and take it slow.
EO: Nuanced Inseghts on Autonomy
Proposition 1: Long-lived family firms display constantly high levels of external autonomy across time, whereas internal autonomy increases as later family generations join the firm
EO: Nuanced Insignts n Innovativeness
roposition 2: The level of external innovativeness (new markets, products, and technological services) and internal innovativeness (new processes, structures, and management systems) in long-lived family firms fluctuates across time
=> WAVES
EO: Nuanced Insights on Risk Taking
Proposition 3: Long-lived family firms display higher levels of ownership risk and lower levels of both performance hazard and control risk.
EO: Nuanced Insights on Proactiveness
Proposition 4a: Proactiveness in long-lived family firms fluctuates over time, with periods of low levels of proactiveness interspersed with carefully selected proactive moves.
- Strategic opportunity to be patient
- ( maybe not be the first but the second to do the move, let try the others first
But when you act do it!! all in ) - When active, high persistence and excellence in implementation
EO: Nuanced Insights on Aggressiveness
Proposition 5: Competitive aggressiveness of long-lived family firms decreases over time due to reputation concerns of the controlling family(Same name so connected to the past)
- Strong wish to dominate a market niche while avoiding the competition
- Striving to what has been labeled "hidden champion” (fly under the radar)
- “Live and let live” (accept competitors)
- Reputation concerns
THe entrepeneurial Grid
frequency of entrepreneurship events
degree of EO
Both low, wendys :
- Prediodic/Inclemental
High frequency of entrepreneurship, low degree of EO; P&G:
- Continuous / Inclemental
middle : regular innovation;
- Dimanic
both high; Google;
- Revolutionary
What is corporate Venturing ?
Bring new businesses to the corporation
Internal or external corporate bventuring
- an acticity which seeks to generate new busiensses for the corporation
- It involves entrepreneurial efforts in which established business organizations invest in and/or create new businesses
- It is about regeneration an organization by giving it new competencies
Detailed Forms of Corporate Venturing
Internal Corporate Venturing
- New businesses created and owned by the corporation
- Part of existing organizational structure
- Or in new organizational entities within the corporate structure
Cooperative Corporate Venturing (joint corporate venturing) (Mixform)
- New businesses created and owned by the corporation together with external partners
- Exist as external entities beyond the organizational boundarie
External Corporate Venturing
- New businesses created by third parties
- Corporation subsequently invests in or acquires it
- Typically very young ventures or early growth-stage firms
- Exist as external entities beyond the organizational boundaries
Motives and Goals for/of Corporate Venturing
- Make the corporation more entrepreneurial
- Build new/innovative capabilities
- Introduce new technologies
- Enter new markets
- Drive overall corporate growth
- Generate (quick) financial returns
- Leapfrog” out of declining businesses
- Balance exploration and exploitation (class 4)
Internal Corporate Venturing
Definition
- An initiative whereby a firm stimulates entrepreneurial activity and new business development within its boundaries
- Building entrepreneurial businesses within existing corporations («corporate new venture creation»)
- Set of activities used to create inventions through internal means
ICV - Key facts
- Activity separated from other ongoing operations ( an internal selction group that is responsible for innovation)
- Corporate entrepreneurship domain of autonomous work groups
- These pursue entrepreneurial aims independent of the rest of the firm
Example: Signode V Team
Key facts: Signode • Manufacturer of plastic and steel strapping • USD 750 million in sales, located in Glenview, IL • Aggressive strategy for growth
Task: suggest new business opportunities • Min. USD 50 million to be generated in 5 years • Needs to build on corporate strengths • Basic technology had to exist • Initial investment of USD 30 millions or less
Example: Signode V-Teams
Internal Corporate venturing
characteristics / sccess
Characteristics
- High risk-taking abilities
- Creativity
- Participants are multidisciplinary volunteers
- Various backgrounds
Success
- Not all were successful in developing promising ventures
- One did, generating > USD 50 million sales
- Enthusiasm created and spread across organization
ICV by New Venture Groups (NVG)
Corporate division with own staff and budget ( like loistics, marketing etc.)
- Identify potential venture partners
- Gather resources
- Actually launching a venture
Aka: «New Venture Division», «Corporate Venturing Units"
ICV By “Business Incubators”
Goal
- Grow businesses identified by the NVG ( NV Group)
- Support and nurture until they thrive on their own
- Later: decision about integration into existing corporate division (What happens then?)
- ( help them step by step)
ICV By “Business Incubators”
functions of incubators
- Funding
- Physical space
- Business services (phones, IT, public relations, personnel management)
- Mentoring
- Networking
Internal Corporate Venturing: Pros
- Frees team members to think and act entrepreneurially
- Leads to open-minded creativity
- Invigorate learning processes
- Protection of ideas and strategic assets
- Existing competencies can be leveraged
- Signaling effect (internal and external)
Internal Corporate Venturing: Disadvantages
- Isolation from corporate mainstream ( the creative people are a aussenseitergroup in the company )
- May fail to obtain resources & support to carry project to completion (if not successfull at the beginning, theyc an cut the budget )
- Cultural challenges (innovative peole vs the rest )
External Corporate Venturing ( the visible part)
Definition
- Occurs when larger companies «buy in» innovation by acquiring smaller companies
- Activities whereby the firm engages with external constituencies such as entrepreneurial ventures and venture capital firms
- ( big company with money buys small startups )
ECV Main Motivations
- Not short-term financial gain but rather innovation and strategic foresight ( strategie says what resources we need for the future, tehn you by or innovate)
- When innovation performance is lagging behind ( buying innovation external is quicker then be innovaative themselve)
- Survive in “Schumpeterian environments”
ECV Advantages for the main corporation
- Innovation & knowledge transfer from external sources
- «Quick» to execute ( Because you buy it)
- External sources of finance comparably easy to find ( bans see assets and helps)
- Highly motivating to the staff involved ( staff will stay because on new opprtunities in big company)
- Spread risk ( if one boat is sinking not too bad)
ECV Disadvantages for the main corporation
- Risky investment
- Investment in venture management and networks necessary
- Lack of complete control of innovation development ( because startup have intelectual properties etc)
- Cultural issues ( does it match')
- ( not invented here syndrom, we bought it so not really our team )
ECV advantages for the acquired Firm
- External funding
- Enhancement of own reputation/valuation •
- Improvement of operations (R&D, manufacturing, distribution)- access to shelf space and retailer
- Capitalize on corporate resources
- Use laboratories
- Access to network of customers and suppliers
- Access to domestic and foreign distribution channels
- Use corporate lawyers
- Enhance chances of succes
ECV Disadvanages for the acuired firm
- Parent firm wants to maximize own overall value ( the own value and not the value of the startupt)
- Parent firm may produce competing products ( blockbuster buing netflix to get rid of them)
- Expropriation of IP ( what does the company do with the property rights?)
- Parent firm may lack crucial expertise
ECV general succes factors
- Commitment of senior management ( carefully screen the market and integate, COMMITMENT)
- Consistent with corporate strategy ( matching?)
- Effective HR policies
- Keep talented staff in acquired firm
- Encourage continuity
- Sufficient (financial) capital to use ECV strategically
- Find the right target ( need to have a good searching stategy go find target)
- Search mechanism needs to be flexible
- Use dedicated teams searching for potential acquisitions ( experts searchng and convincing)
- «Beat venture capitalists at their own game ( convince to sell startup)
CV: the Choice
Which form to Choose?
Market uncertanty: High ( if you dont knoe what is coming but you know that you can do it ( no mater what will come)
Firm capabilities and learnign distance: Low ( we can do it)
Market uncertanty: High ( if you dont knoe what is coming but you know that you can do it ( no mater what will come)
Firm capabilities and learnign distance: Low ( we can do it)
=> 1: Internal venture ( internal corporate venturing)
When to hcoose it:
- Distruptice innovation needed
- exact type not sure yet
- firm has skills / capabilities/resources for inventing
CV Whith form to choose
Market uncertanty: high
Firm capabilities and learnign distance: high
2. Joint venture ( cooperative corporate venture)
( not capable and the uncertanty is hig. so joint venture. so you spread the risk )
When to choose it
- desired invention does not exist yet
- not fully clear yet what is needed
- capabilities/ learning too distant
CV Which form to Choose=?
Market uncertanty: low
Firm capabilities and learnign distance: high
3. Acquisitions ( external corporate venturing)
When to choose it:
- opportunity quite evolved
- capabilities not available internally
- but necessary capabilities cleat
( we can do it but we know what is needed ( what will come) so you buy a start up that offers the missing resoruces)
CV Which form to Choose=?
Market uncertanty: low
Firm capabilities and learnign distance: low
4: no entrepreneural entry
When to choose it:
- when only incremental innovation is sufficient ( products, processes)
- cst reductions doable
- will this context remain stable?
( Wait, potential not big enoth. so wait for the next big wave. UNCERTANTY status can change an be high in a sudden, then you need to act)
ECV by Corporate venture capital
- Internal venture capital funds that are used to invest in external new ventures ( fund that invest in startups with potential)
- Either strategically important or financially attractive
- Target: new businesses in specific technology or product-market arenas
ECV by Corporate venture capital
Swisscom Ventures
Venture capital arm of swisscom AG
Offers:
- Operations
- expertise
- scale
- Network
ECV by Corporate venture capital
Example Holzbrinck ventures
Founded in 2000 • 2010: independent venture capital firm (HV capital) • 2020: around 200 investments, 1.7bn Euros assets under management • See: https://www.hvcapital.com/
Zalando, Fliybust, StudiVZ....
ECV: Franchising
Franchising as a Form of ECV?
“External corporate venturing refers to corporate venturing activities that result in the creation of semi-autonomous or autonomous organizational entities that reside outside the existing organizational domain”
Franchising:
- “A business form essentially consisting of an organization (the franchisor) with a markettested business package centered on a product or service” •
- Entering into a continuing contractual relationship with franchisees, typically self-financed and independently owner-managed small firms”
- “Operating under the franchisor’s trade name to produce and/or market goods or services according to a format specified by the franchisor”
Franchising . Resource sharing as central element
general
- Sharing complementary resources to overcome resource constraints and enhance the value-creating ability of both parties
- Franchisor and franchisee combine their resources to create bundles with the capability to create more value than either party would create acting independently
- 1+1=3
Franchising . Resource sharing as central element
resources shared y franchisor
- Copyrights, patents and formulas
- Registered brands
- Networks, procedures, and operations
- Purchasing power
- Management/marketing assistance and advice