Baum

1.) Supplier concentration/ bargaining power (no of suppliers, evenly distributed vs. one dominant player, similarity between suppliers, supplier lock-in: possibility and financial impact of switchin; 2.) Behavior of suppliers (collab. vs. agg. pricing)

1.) supporters of business (agiencies, promoters,) 2.) collaborator incentives 3.) FInancial support / loans

1) Product features (USPs, Protection against knowck-offs (eg patents))

2) significant differences to competitor's offerings (e.g. tech advantage)

3) problems the product solves

4) pricing strategy (eg high vs low cost)

5) Do we sell a product or service?

6) What additional service is required from the customer?

7) product range / variation

1) Customer concentration 

• No. of customers
• evenly distributed vs. one dominant player

2) Customer segments and homogeneity among clusters

3) Type of customer

• Individuals 
• companies
• government

4) Age of customers

5) Income & income distribution of customers

6) loyalty

• brand awareness
• willingsness to switch to competitors or substitutes
• ease to switch to competition or substitutes 
• lock-in of customers (e.g., contracts or costs to switch)

7) price sensitivity

8) frequency & quantity of purchase

9) preferred sales channel

10) need for personal interaction 

11) ranking of importance of product features 

12) changes in demand and behavior (e.g., through technological shift)

1) competitor concentration

• no. Of competitors,
• evenly distributed vs. one dominant player,
• market share

2) behavior of competition

• collaborative vs aggressive
• competition based on price or product features

3) similarity of competition offering to our offering 

4) entrance barriers / treat of new entrants

• eos for established players
• up-front costs to enter the market
• legal barriers for entry

5) threat of development of substitutes

Meine:

6) growth

7) size

8) Profitability 

1) legal 

• consumer laws
• possibilities to merge with other companies
• employment laws 
• import / export restrictions

2) political 

• taxes
• political stability 
• infrastructure
• government regulations

3) Economic

• economic development 
• currency fluctuations
• inflation 
• unemployment rate
• interest rate

4) environmental (e.g. impact of climate change)