IntBus ZHAW

A researcher who assigns scores to countries for their overall market attractiveness uses ________ to choose the most promising foreign markets.

Which of the following market research tools relies on known information about one product to infer the market potential of another product?

Which of the following market characteristics offers the most potential for a firm's success at internationalization?

A favorable global market opportunity for a firm would most likely lead to ________.

Trade as a percentage of GDP is used to measure ________.

The estimate of the share of annual industry sales the firm expects to generate in a particular target market is known as ________.

The buying power of the country's residents is termed as ________.

________ refers to a cross-border business alliance whereby partnering firms pool their resources and share costs and risks to undertake a new business venture.

Which of the following is an advantage of a multidomestic strategy?

Which of the following is a characteristic of a transnational strategy to internationalization?

Managers who exemplify an open-minded attitude and who appreciate cultural diversity are described as applying a global ________.

Which of the following best characterizes the concept of global integration?

Which of the following is a disadvantage of a geographic area structure?

In which of the following organizational structures does an employee at a foreign subsidiary report to both a local manager and a corporate manager?

A firm's subsidiary is the primary contributor to ________.

The managerial routines, behaviors, and mechanisms that allow a firm to function as intended are known as ________.

An arrangement in which the firm allows another the right to use an entire business system in exchange for fees, royalties, or other forms of compensation is known as ________.

According to the Market Potential Indicators index, ________ is an indicator of market size.

Which of the following tasks is the final stage of assessing the global market opportunities of a firm?

According to the Market Potential Indicators index, ________ is an indicator of market intensity.

Which of the following tasks in the global market opportunity assessment process should be performed directly before the task of estimating company sales potential?

________ is used by some firms to gauge long-term sales potential without fully committing to a foreign market.

Which of the following processes involves evaluation of a firm's strengths, weaknesses, opportunities, and threats?

The extent of a country's openness to imports is termed ________.

________ is an arrangement in which a contractor supplies managerial know-how to operate a hotel, hospital, airport, or other facility in exchange for compensation.

The reputation of a licensor will be jeopardized by a licensing agreement if the licensee

An advantage of licensing is that firms are able to

When a firm allows others to use an entire business system in exchange for compensation, the arrangement is known as

A collective mark

In a licensing agreement, the licensee provides

Which of the following is NOT provided by the licensor?

A ________ is a fee paid periodically to compensate a licensor for the temporary use of its intellectual property, often based on a percentage of gross sales generated from the use of the licensed asset.

Which of the following countries is home to the largest number of franchisors?

A cross-border contractual relationship, which is governed by an explicit contract, provides the focal firm with ________ over the foreign partner

A________ is a special type of acquisition in which two companies join to form a larger firm.

The rate of inflation is a ________ factor to be considered while selecting the location for FDI.

Which of the following represents an infrastructural factor that firms must consider when selecting an FDI location?

Which of the following must be considered in selecting foreign direct investment locations?

A firm that builds a new manufacturing facility in a foreign market is participating in a

A firm most likely enters the home market of a foreign competitor in order to