Logistics & Supply Chain Management short only questions

Which statements regarding Search Engine Advertising (SEA) and Search Engine Optimization (SEO) are true, and which are false?

 

1. With SEO, advertisements for corresponding topics are placed on a website.: False
2. With SEA, paid ads in the search results will be activated by selected keywords.: True
3. With SEA, the metadata of a website are read (queried) so that paid advertisements fit the website as well as possible.: False
4. With SEO, the metadata of a website are prepared in such a way that the ranking in the search results is high.: True

Which statements regarding the Market Data regarding E-Commerce in Switzerland are true, and which are false?

1. E-Ccmmerce spending by private households is increasing year by year.: True
2. The E-commerce share of retail sales (B2C) will be around 10% in 2018.: True
3. The E-Commerce share of retail sales (B2C) for food and non-food is about equal in size.: False
4. Corporate e-commerce expenditure (B2B) is increasing year by year.: True

According to Wölfle (2008), which statements regarding the Transaction Phases in E-Commerce are true, and which are false?

1. There is no classic advertising in the stimulation phase; in e-commerce everything is online.: False
2. The stimulation phase is also called "the most difficult phase in e-commerce.": True
3. The stimulation phase is also called "the most rewarding phase in e-commerce.": False
4. The initial situation in the excitation phase is that a customer still has a passive stance regarding making a purchase.: True

According to Wölfle (2008), which questions should online providers explicitly ask themselves in the Stimulation Phase? Which questions are true, and which are false?

1. How the customer can easily place repeat orders?: False
2. Can products and services be configured?: False
3. How the potential customer is using the Internet at the moment his needs arise?: True
4. Which delivery options and deadlines should be offered to the customer?: False

According to Wölfle (2008), which statements regarding the Transaction Phases in E-Commerce are true, and which are false?

1. The agreement phase is also designated "the most underrated phase in e-commerce.": True
2. The agreement phase can also be designated "the most difficult phase in e-commerce.": False
3. The initial situation in the fulfillment phase is that potential customers are interested in a specific product and offering.: False
4. The starting point in the fulfillment phase is that the customers have submitted a binding purchase declaration.: True

Which statements regarding the Market Data regarding E-Commerce in Switzerland are true, and which are false?

1. The customs and tax border makes up for the cost advantages of foreign e-commerce providers versus Swiss providers.: False
2. Swiss E-commerce providers a confronted with strong foreign competition.: True
3. While stationary trade in Switzerland is growing strongly, only a slight increase in e-commerce can be observed.: False
4. While e-commerce in Switzerland is growing strongly, stationary trade is stagnating.: True

According to Wölfle (2008),wWhich statements regarding the Transaction Phases in E-Commerce nach are true, and which are false?

1. The starting point in the fulfillment phase is that the customers have submitted a binding purchase declaration.: True
2. The fulfillment phase is also designated as "the sales-critical phase in e-commerce.": True
3. The Fulfillment phase is also desinated as "the freestyle in e-commerce.": False
4. The starting point in the fulfillment phase is that the purchase transaction has been completed, ownership has been transferred and the purchase has been paid.: False

Which statements about the Market Data regarding E-Commerce in Switzerland are true, and which are false?

1. In B2B e-commerce, more sales are processed via automated electronic data interchange (EDI) than via e.g. online stores.: True
2. B2B e-commerce sales in Germany are probably higher than in Switzerland. There are no exact data.: True
3. B2B e-commerce sales in Switzerland and Germany are equally high.: False
4. In B2B e-commerce, most sales are made through online stores.: False

According to Wölfle (2008), which questions should online providers explicitly ask themselves in the fulfillment phase? Which are true, and which are false?

1. Can the customers be offered the possibility to change the place and time of delivery?: True
2. Which delivery options and deadlines should be offered to the customer?: False
3. How must the delivery and the transfer of ownership occur?: True
4. Which information must the included in the order confirmation send to customers?: True

Which statements regarding the Definition of E-Commerce are true, and which are false?

1. From the perspective of the Federal Statistical Office, transactions processed via EDI do not belong to e-commerce.: False
2. In E-commerce, all transaction steps must be carried out online and over the Internet.: False
3. From the perspective of the Federal Statistical Office, handwritten orders per e-mail do not belong to e-commerce.: True
4. E-Commerce can include one or more transactional phases.: True

According to Wölfle (2008), which questions should online providers explicitly ask themselves in the information phase? Which are true, and which are false?

1. Which delivery options and deadlines should be offered to the customer?: False
2. How can the checkout process can be made simple, transparent, fast and secure?: False
3. What makes shopping for her or him pleasant, what is fun?: True
4. Which payment options must be offered to the customer?: False

According to Wölfe (2008), which questions should online providers explicitly ask themselves in the Loyalty phase? Which are true, and which are false?

1. Which Information customers require to make a purchase decision?: False
2. How the customer can easily place repeat orders?: True
3. Which Customer loyalty instruments can be developed and used? for example, bonus program, delivery subscription): True
4. How feedback can be obtained from the customer regarding his or her satisfaction?: True

According to Wölfle (2008), which questions should online providers explicitly ask in the agreement phase? Which are true, and which are false?

1. How a customer can easily place repeat orders?: False
2. How the checkout process can be made simple, transparent, fast and secure?: True
3. Which delivery options and deadlines should be offered to the customer?: True
4. Are the terms and conditions clear and accepted by the customer (withdrawal conditions and guarantees)?: True

According to Wölfle (2008), which statements regarding the Transaction Phases in E-Commerce are true, and which are false?

1. The four phases are: Stimulation, Information, Fulfilment and Loyalty: False
2. The five phases are: Stimulation, Information, Agreement, Fulfilment and Loyalty: True
3. The three phases are: Stimulation, Fulfillment and Loyalty: False
4. The four phases are: Information, Agreement, Fulfilment and Loyalty: False

According to Wölfle (2008), which statements regarding the Transaction Phases in E-Commerce are true, and which are false?

1. The starting point in the loyalty phase is that the customers have submitted a binding purchase declaration.: False
2. The loyalty phase is also known as "the freestyle in e-commerce.": True
3. The loyalty phase is also referred to as "the sales-decisive phase in e-commerce.": False
4. The initial situation in the loyalty phase is that the purchase transaction has been completed, ownership has been transferred and the purchase has been paid.: True

Which statements regarding Product Configurators are true, and which are false? (regarding the video "Cost-Optimized and Fast Production of Product Variants")

1. The product configurator enables customers to design products according to their own ideas.: True
2. With the completion of the configuration by the customer, the production process initiated.: True
3. The product configurator automatically generates the parts list and the planning in the ERP system for the customized product.: True
4. A product configurator allows customers to customize all components of a product, including components that are not intended for that purpose.: False

Which statements regarding Product Configurators are true, and which are false? (regarding the video "Cost-Optimized and Fast Production of Product Variants")

1. Customers only see at the end how much a configured product will cost.: False
2. A product configurator has stored rules to prevent a customer from configuring what does not fit together.: True
3. A product configurator usually has a web interface that can be operated by the customer.: True
4. In a product configurator, customers should also be able to configure products that cannot be produced in this way.: False

Which questions regarding the Success Factors for Product Configurators are true, and which are false?

1. How the product configuration changes the future of the company?: False
2. How can the company stand out from the competition?: False
3. Which competitors also have a product configurator?: False
4. Which customer need will be satisfied?: True

Which questions regarding the Success Factors for Product Configurators are true, and which are false?

1. How the product configuration changes the stocks of precursors and semi-finished products?: True
2. How employees must be retrained?: False
3. Who influences the customers in the configuration?: False
4. What systems must be integrated?: True

Which statements regarding Product Configurators are true, and which are false? (regarding the video "Product Configurator Solutions")

1. According to studies, customers are willing to pay more for a product if they can personalize it.: True
2. Product configurators are only available for cars, watches and pizzas.: False
3. Customers can also configure things that are not foreseen in the product configurator.: False
4. A product configurator can be a website or a mobile app.: True

Which statements regarding Product Configurators are true, and which are false? (regarding the Video "Cost-Optimized and Fast Production of Product Variants")

1. A product configurator is used by employees in the production.: False
2. With product configurators, you want to be able to produce customized products at as close as possible to the same cost as for standard products.: True
3. A product configurator can be part of an ERP system.: True
4. Product configurators support the idea of being able to individually satisfy customer wishes .: True

Which questions regarding the Success Factors for Product Configurators are true, and which are false?

1. Which marketing measures must be taken?: False
2. How will the company's profit be influenced?: False
3. How must the processes and infrastructure be designed?: True
4. What is the added value or benefit for the customer?: True

Which statements regarding the Success Factors for Product Configurators are true, and which are false?

1. A success factor is achieved if the customer can adapt at least one component of the product to his or her ideas.: False
2. A success factor is achieved if the configuration is done in simple and understandable steps.: True
3. A success factor is achieved when a real customer need is fulfilled.: True
4. A success factor is achieved if the costs are not more than twice as high as for a standard product.: False

• Customer measure the value and benefit of a product or service by how well the product can be adapted to their own ideas and needs
• Many products and services can be configured online during the transaction process, usually by way of a "configurator".
• A "configuration" can also simply be a necessity, without which the product or service has virtually no value or benefit for the customer.

You must understand…

• How a product configurator can be designed to create value for the customer.
• How a product configurator can affect supply chain processes

The success factors are..

• Fulfilling a real customer need
• Customizable design or feature set (or both) possible
• Understandable and simple configuration steps
• Production processes and infrastructure designed for this
• Few preliminary and semi-finished products on stock
• Direct and quick dispatch to the customers
• Operating and integrated information system

• Customers
  • What is the added value resp. Benefit for the customer?
  • Which need is being met? Are the customers satisfied( to do this, google for customer reviews)?
• Design and function
  • Which parts of the product can the customer configure and in what form?
  • How many, and which, steps must the customer go through during configuration?
• Production
  • What type of mass customization is it?
  • How are the processes and the infrastructure arranged (make reasonable assumptions, if required)?
  • Which production equipment and facilities are required?

• Inventories
  • Which materials (prefabricated products) and products (semi-finished products) must be held in stock to enable the quick execution of customer orders?
  • How do the stock of pre-fabricated and semi-finished goods differ compared to normal production?
• Sales and returns
  • How must the distribution and handling of returns be organized?
  • Are returns possible at all? How could customers justify returns?
• Information system
  • What information systems are required and for which activities? (online shop, design systems, production control, ERP systems, etc.)
  • Which data must be exchanged with partners?
  • What data must the customer provide so that the configuration can be completed?

• Network as a metaphor. As reconstruction technique (modelling, reduction of complexity) and for analysis pruposes
• Network as a type of org: with relatively automomous members who are linked together in long term by common goals
• Network as an innovative, superior orgganizational form. Rapid adaption to market
• Networking as a natural organizational form. Transport and communication networks, banks and insurance comanies, health care,….

• An exchange (transaction) takes place between two actors (individuals or organizations)
• The parnters are interdependent across a relationship of two
• Decision-making processes are subject to a double reflexivitiy
• Withing a network, the actors are prepared to privide multi-level compensation

1. Reproduction
2. Innovationmediation
3. mediation
4. Multiplication
5. transport

1. Structure-related approaches
2. Level-related approaches
3. Phase related approaches

1. Goods networks: core logistics activities such as transport, handling, picking, sorting, storing, packing and signing
2. Inforamtion networks: communication network and infroamtion networks/data networks (all IT system, collaborative solutions with EDI)
3. Financial networks:
   1. Functional: logistics interfaces
   2. Institutional: partners of the supply chain in interaction with finance and accouning/controlling
   3. Financial: networks take into accoutn effects of logistics activities on process costs, fixed assets and current assets
4. Institutional networks: legal, shareholding and cooperative linkages
5. Social networks: people ensure the structure on cohesion of a supply chain

There are new opportunities but also new risks.

Opportunities

1. New networked business models become possible through intermediation in the supply chain
2. Digitalization of products and services can create added value (gains in effectiveness)
3. Digitalization of products and services can create added value (gains in effectiveness)
4. Virtual organizations with the best companies worldwide (institutional network level) can be set up and dismantled more quickly

Risks

1. Exclusion of existing business partners in the supply chain through disintermediation
2. Extensive data collection in information and financial networks increases the risk of data misuse
3. Few large companies determine market success (e.g. Google, Amazon)
4. Competitive pressure is increasing, you have to be one of the best companies to be part of virtual organizations

The network effect Economies of Scope (Synergies) are effected by digitalization when companies act together with parnets in the supply chain to generate synergies and cost advantages and conditional early supplier integration (APS or ECR)

The Economies of scale interacts with digitalization by fixed costs of the partners in supply chain are spread over large production quantities and the general redcution of ICT infrastructure fixed costs through cloud computing

Interaction with digitalization of economies of density is that each additional partner in a network makes it denser, budning advantages through geogpraphical concentration, and density advantages can occur as a subset of Economies of scome and scale