Marketing & Social Media

Digital acceleration team (DAT)

3 core disciplines:

1. Listening
2. Engaging
3. Inspiring & Transforming

Listening and engaging: focus on trouble spotting:

• Taping on online conversation and interactions as and when they happen.
  • Trouble spotting: high number of comments,”
  • Marking negative issues: «If there is a negative issue emerging, it turns red.”
  • Alters to trigger engagement, i.e., a real-time online response from a team member.“

DAT team: combining social media with corporate training

• Digital leadership training
• 12 members per class train for 8 months
• Three different areas:
  • Community management for top global brands.
  • Small internal projects, where we would make our capacity for business units and functions, e.g. mobile solutions in emerging markets
  • Intense training and through leadership

• Foundations /characteristics of social media and social networks, nodes etc.)
• What makes networks and social media powerful?
• Networks in organisations
• Social media and underlying concepts/classifications)
• Social media goal setting/ approaches / building blocks
• Audience, channels and successful customer engagement principles
• Frequent mistakes - and approaches and principles of successful engagement
• Social media tracking / monitoring