Business Ethics

misleading consumer into thinking a product/service is more environmentally friendly than it is

destroys consumer trust

-low commitment
deals with existing problems
limited planning for anticipated problems
doesn't consider stakeholder environmental issues
operates without concern for long-term impact

-medium commitment
attempts to comply with environmental laws
deals with issues that could cause PR problems
views environmental issues from a tactical, not strategic, perspective
views environment as more of a threat than opportunity

-high commitment
strategic programs to address issues
views environment as an opportunity to advance the strategy
consults with stakeholders about their concerns
conducts an environmental audit to assess performance and adopts international standards

the reprocessing of materials for reuse

requires acknowledging and actively monitoring environmental concerns of all stakeholders
-->must prioritize claims

Strong relationships with stakeholders is the willingness to acknowledge and openly address potential conflicts

assesses the environmental risks associated with business decisions
difficult to measure cost/benefits of decisions

high commitment companies must evaluate the latest information and maintain communication with stakeholders

for highly committed companies

conduct an audit of their environmental efforts and report results to stakeholders