Cartes mémoires eBusiness (Teil 2) (Seite 1 von 2)

Cartes-fiches	79
Langue	English
Catégorie	Informatique
Niveau	Université
Crée / Actualisé	27.11.2019 / 20.01.2020
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What is the concept of E-Business?

The usage of the internet in the company

The digital enabling of transactions and processes within a firm

New methods to reach individual customers

Storage of business data in the cloud

Usage of private industrial networks

What are relevant success factors of Mobile Commerce?

User-friendliness and block reduction

Capacity of flash memory

Operating system and browser technology

Existing and already succesful online shop

Size of the Display

What are the main elements of a comprehensive multi-channel marketing plan?

Web Site

Well known shop at the best area of a city

Advertisment in newspapers

Mobile marketing

Good account managers

Which advantages does mobile commerce offer to the customers?

Lower Price

Acessibility

Mobility

Delivery time of supplied goods

Callcenter available

What is a sitemap?

Another Name for „Homepage“

A single page on the website that provides access to all other pages on the site

An alternative to „Google Maps“

A written brief description of a website

A view to the website’s code

What are examples for malware?

Open Source Code

Trojan

Firewall

Search engine

BIOS system

What are the benefits of B2B E-Commerce?

Better connection to business partners

Lower administrative costs

Better networks

Lower search costs for buyers

No contracts needed

What are the main elements of IT Ambidexterity?

Organisation

Connectivity

Exploration

Exploitation

Invasion

What are examples of innovative payment systems?

Credit Card

PayPal

Bankomat

Google Wallet

Apple Pay

What are typical wearable devices?

Tablets

Smartwatches

Embedded computer

Smartphones

Navigation systems

One of the benefits of eBusiness is ubiquity. This means

the technology is available at any place and at any time

the eBusiness marketplace breaks through cultural and national barriers.

it is low cost.

it has reduced information costs.

it uses user generated content.

Information asymmetry

results in adverse selection and moral hazard.

is increased by blogging and social media.

is any disparity in relative market information among parties in a transaction.

results in lower business costs.

creates new business opportunities for firms with the analytic capability to understand it.

What is the checkout conversion rate?

The ratio of "Add to to cart" clicks to product views.

The number of likes, which a Web post receives.

The percentage of existing customers who continue to buy on a more regular basis.

the ratio of actual orders to checkouts started.

The percentage of customers, who do not return during the next year after an initial purchase.

What is a transaction log?

Presents the same ad to Website visitors across multiple websites.

A measurement mechanism that shows the records from a user's activity on a Website.

One part of marketing automation systems.

the ratio of actual orders to checkouts started.

A tool that undo’s all changes written to a database.

Select the correct order of the website system development cycle.

System Design, Building the system, Testing, Implementation and service Delivery, System review.

System research, System Design, Building the system, Testing, Implementation and service Delivery.

System analysis and planning, System Design, Building the system, Testing, System review.

System analysis and planning, System Design, Testing, Building the system, Implementation and service Delivery.

System analysis and planning, System Design, Building the system, Testing, Implementation and service Delivery.

Spot purchasing involves

long-term written agreements to purchase specified products under agreed-upon terms and quality.

the purchase of goods for immediate needs in large marketplaces.

the indirect purchase of goods.

time consuming research.

Lower search costs for buyers.

Blockchain technology

is a distributed database solution that maintains a continuously growing list of data records that are confirmed by the nodes participating in it.

always requires a third party organization.

has information about every transaction shared and available to all nodes.

has all nodes being anonymous.

requires a centralized environment.

Firewalls

are network security systems that prevent unauthorized access to private networks.

do not need to be updated.

are only necessary for software.

a digital signature is an example of a firewall.

scan and regulate traffic based on predefined security criteria.

Coping theory

is part of change management theory.

is not relevant in IT implementation.

was developed to explain the dynamics underlying individual's appraisal and reactions to disruptive events in their life.

is also known as stress theory, emotion theory, relational cognitive theory.

is useful when attempting to study the individual adaption process caused by new IT implementation.

Which statement(s) is/are TRUE regarding "Metcalfe's law"?

It states that the utility of a network grows by the square of the number of participants, while the costs increase only marginal.

It is related to a concept called the "network effect".

It is NOT related to subject of e-Business.

It states that the utility of a network grows by the double of the number of participants, while the costs increase only marginal.

It states that the utility of a network grows exponentially by the number of participants, while the costs increase only marginal.

Which statement(s) is (are) TRUE regarding the business strategies in e-commerce?

Differentiation, cost competition, and scope name some valid business strategies for ebusiness.

Market creator, content provider, portal, and scope name valid business strategies for ebusiness.

Scope describes a business strategy about competing in a narrow market.

Scope describes a business strategy about competing in all markets around the globe.

Amazon and Netflix are examples for a customer intimacy strategy.

Which statements are FALSE regarding web analytics?

The term impression describes the number of times an ad is served.

The term impression describes the number of times an ad is clicked.

The acquisition rate is the percentage of visitors who buy something advertised.

The number of users that do not return within a year from an initial purchase is called abandonment rate.

The number of users that do not return within a year from an initial purchase is called attrition rate.

Which of the following element affect the search engine optimization (SEO) results?

Meta descriptions and tags

Pictures

Domain names and URLs

User-friendly UI design and mobile responsiveness

Good machine readability and clean code

Disaster recovery involves which the following?

Identification, containment, annihilation, knowledge, and improvement

Isolation, removal, and recovery

A knowledgeable team

A plan

Taking legal actions

The 5 'rights' of e-procurement include which the following?

At the right price

At the right time

At the right place

Of the right quality

Of the right quantity

Disruptive IT innovation is characterized by which the following?

Disruptive IT innovation is important for startup companies only.

A novel idea that causes big changes in the work processes.

Disruptive innovations can be threatening to users and lead to wasted time.

Disruptive IT innovation does always lead to competitive advantage.

Disruptive IT innovation leads to change in work routines and user behavior, but not necessarily only in a positive way.

Which of the following statements are TRUE in regard to Blockchain technology?

It is a distributed database solution that does not require a third party.

The nodes of the blockchain are all well-known, in order to make transaction more secure for others

It can be seen as a public ledger that contains records from every transaction that has ever been completed.

The transactions in the blockchain are only available to the nodes involved in.

The transactions in the blockchain are shared with all nodes and public.

In order to attract startups, a range of ways is at hand for incumbent companies, such as
Accelerators, Incubators, or Angel Investors. Which of the following statements are FALSE
regarding these?

Incubators offer intense mentorship, while accelerators don't

Incubators are focused on early-stage startups.

Accelerators focus on short term time frames (3-6 months).

Angel investors select the startups they are investing in on a competitive basis.

Angel investors provide capital, but no mentoring and are looking to sell the venture quickly (3- 6 months).

Revenue models in e-business include which the following?

Advertising revenue model

Subscription revenue model

Transaction fee revenue model

Social revenue model

Associate revenue model

E-Business could be defined as?

the digital enabling of transactions and production within a firm, involving information systems under the control of the production department.

the digital enabling of technical processes within a firm, involving information systems under the control of the technology department.

the digital enabling of transactions and processes within a firm, involving information systems under the control of the firm.

the digital enabling of technical business processes within a firm, involving information systems under the control of the firm.

the digital enabling of business transactions within a firm, involving information systems under the control of the firm.

B2B Business Models: Pick the odd one out?

Portal

Market Creator

Content Creator

Service Provider

Community Provider

Affiliate Marketing is a concept, where?

commissions are paid by popular advertising agencies to affiliate agencies for referring potential customers to their web site

commissions are paid by employees of companies to web sites for referring potential customers to their web site

companies pay commissions to their customers for referring potential customers to their web site

commissions are paid by advertisers to affiliate web sites for referring potential customers to their web site

is kind of networking marketing where customers of a company bring other potential customers to buy from the company

Which among the below is not an important factor in successful E-Commerce Site
Design?

Functionality

Ease of use

Ease of disclosure

Multi browser functionality

Simple Graphics

Which among the below is not a step in the 5 step Disaster Recovery Technique?

Identification

Knowledge

Information

Containment

Improvement

5 rights of E-Procurement are, choose the correct option?

Right Time, Right Person, Right Quality, Right Quantity and Right Source

Right Price, Right Time, Right Quality, Right Quantity and Right Source

Right company, Right Quality, Right Quantity, Right Price and Right Source

Right Price, Right Process, Right Quality, Right Quantity and Right Source

Right System, Right Time, Right Price, Right Quantity and Right Source

With respect to Digital Transformation and IT Ambidexterity, Lewin’s three-step change model can be termed as?

Unfreeze, Translate, Freeze

Freeze, Resist, Unfreeze

Unfreeze, Exit, Freeze

Unfreeze, Transition, Freeze

Freeze, Stimulus, Unfreeze

Fill in the blank: FinTechs (Financial Technologies) are shaping the financial services industry from the outside in and revive the _____________ business model

Disruptive

Dynamic

Disintermediation

e-Development

Internet of Things

At the beginning of 2018 banks will use European standard interface to conduct transactions, due to which security should be enforced with stronger authentication methods using?

Digital Signature

RFID

Smart Cards

Biometric methods

Voice Recognition

People in Denmark, Norway, and Finland prefer credit and debit cards, while in Sweden the most preferred method is?

PayPal Payment

Prepaid Cards

Pay by cash

Being Tendered an Invoice

Net Banking

Which of these features is no unique feature of E-Business?

Personalization

Global reach

Information density

Information asymmetry

Ubiquity

eBusiness (Teil 2)

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