Lernkartei eBusiness (Teil 2) (Seite 2 von 2)

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Sprache	English
Kategorie	Informatik
Stufe	Universität
Erstellt / Aktualisiert	27.11.2019 / 20.01.2020
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What is a freemium strategy?

Pricing strategy of a company by which their customers gets an additional product free of charge when buying goods exceeding a specific amount on their online shop.

A company is selling everything free of charge on their online shop.

A company gives away a certain level of products or services free of charge, but money is charged for premium levels of the products or services.

Pricing strategy of a company by which products/services are provided free of charge during specific time periods, but only when buying on the company’s online shop.

A company offers free of charge shipment for all products ordered on their online shop.

Which of the following are Business Strategies in an E-Business environment?

Scope

Pay per Lead

Differentiation

Customer intimacy

Cost competition

Which of the following are types of ratios, which show the level of interest of a particular consumer to a Webpage?

View-to-cart ratio

Applause ratio

Cart conversion ratio

Browse-to-buy ratio

Bounce-back rate

What is the purpose of Mobile Viral Marketing?

Accomplishing marketing activities (e.g. advertisements) using mobile Apps.

Information should be freely distributed as quickly and efficiently as possible on the basis of networking effects of the Internet.

Interaction with (potential) customers on various mobile platforms (e.g. Website, mobile App, messaging services etc.).

The creation and sharing of media and publishing content in order to acquire and retain customers.

Which of the following are On-Page optimization practices with regard to Search Engine Optimization (SEO)?

Pictures

Clean code and good machine readability

Site titles

Domain names

Friendly UI and mobile responsiveness

What does Social Engineering mean?

Making business using social networks.

Training activities for social competencies directed to engineering companies

The practice of expanding the number of one’s social contacts by making connections through individuals.

E-commerce enabled by social networks and online social relationships.

Art of manipulating people heavily based on human interaction so they give up confidential information.

Which of the following are not types of Net Marketplaces?

Industry consortia

E-Procurement

Private Industrial Networks

Electronic Data Interchange (EDI)

E-Distributor

Which statements about "IT ambidexterity" are true?

It is constituted of "IT exploration" which refers to the experimentation with new IT resources and practises.

At best, companies can respond to both "IT exploration" and "IT exploitation", thus becoming agile.

It is constituted of "IT exploitation" which refers to the utilization of existing and proven IT resources and practices.

It is constituted of "IT exploitation" which refers to the ability of a business firm to dedicate and allocate necessary resources and managerial time to gain an understanding of different IT systems.

It is constituted of "IT exploration" which is needed to direct attention toward the emerging technologies, methodologies and skills.

Which statements about the Blockchain technology are true?

The goal is to create a decentralized environment where no third party is in control of the transactions and data.

The goal is to create a centralized environment where a third party is in control of the transactions and data.

The information about every transaction every completed in Blockchain is not shared and is not available to all nodes.

Blockchain is a distributed database solution that maintains a continuously growing list of data records that are confirmed by the nodes participating in it.

Blockchain technology is used for virtual currencies.

Which of the following characteristics describe Corporate Accelerators?

They are based on intense mentorship.

The selection frequency is non-competitive.

They are setup for long-term processes (1-5 years).

They select a cohort of startups from the applications to participate in an accelerator program.

The venture stage is for every stage, but for high-growth firms.

Which statements describe the term “Internet of Things (IOT)”?

It is a general term for the delivery of hosted services – everything from applications to data centers - over the internet.

It refers to the interconnection of uniquely identifiable computing devices.

It is the ability to transfer data over a network without requiring human-to-human or humanto- computer interaction.

It is a term describing the current internet and web technologies.

It refers to the sale of different things (clothes, electronical gadgets, etc.) over the internet, e.g. by means of a webshop.

Which audience you may consider to access the Extranet?

Company, customers, and collaborators

Company, suppliers, and freelancers

Company only

Management staff only

The world

You are developing a business plan for a Virtual Merchant Startup. Which of the following matters you may most likely consider the highest expenses for?

customer acquisition

customer retention

customer complaints

customer confidence

customer value

Which of the following business models are most likely not based on revenue through transaction fees?

Bricks-and-Clicks

Community Provider

Market Creator

Portal

Content Provider

Your website recently shows a high Abandonment rate, at the same time the following KPI’s are low:

The Browse-to-buy ratio

Checkout conversion rate

Applause ratio

The View-to-cart ratio

Cart conversion rate

Which of the following subjects are not covered by a dedicated standard governed by the W3C?

Regular expressions

FTP

HTML

XML

CSS

Researches indicate that your future web presence will be visited from a high range of devices.
Therefore you will focus your attention on:

Responsive Web Design

Adaptive Web design

Accessibility

Logical Design

Choice of operating system

What can you do to prevent becoming a victim of phishing?

Check the security certificate of the website you are entering sensitive information.

Enter web addresses in the browser bar instead of using email links

Enhance the security of your computer

Don't enter financial information on unknown websites

Periodically check your accounts for unauthorized access.

A large manufacturer of bakery products purchases new smartphones for the distribution department. This is an example for buying:

Indirect goods on the horizontal market

Indirect goods on the vertical market

Direct goods on the horizontal market

Direct goods

Goods on the vertical market

Coraggio describes an interruption as:

Externally-generated

Randomly occurring

Discrete

Controlled by the user

Permanent problem

Which of the following statements about alternative payment systems are correct?

Bitcoin created a decentralized environment for cryptocurrency

Google wallet was the first application that introduced Block chain technology

Bitcoin is the most known application of virtual currency

Google wallet provides a centralized environment for digital cash

Services like Apple Pay and Google wallet are under a higher security risk than using classic credit cards.

What does the E-Business feature "Information density" imply? Choose two.

Combination of video, audio and text messages to increase information volume

Costs for information processing, storage and communication are reduced

Dynamic adjusting of information to person's individual characteristics

Enabling of social networking of information

Amount and quality of information available to all market participants is raised

What are possible pros of "early movers"? Choose two.

Technical leadership

Established markets

Optimized supply chain

High risk

Apply successful business model

The freemium concept is part of which revenue model?

Sales revenue model

Affiliate revenue model

Advertising revenue model

Transaction fee revenue model

Subscription revenue model

Which of the following are Web Shop metrics? Choose two.

Delivery rate

Click-through rate (CTR)

Cart conversion rate

Abandonment rate

View-through rate (VTR)

What are reasons for outsourcing an E-Commerce Presence? Choose two.

Scalable resources and short term commitments

Cheaper

Often easier maintenance

More control over development time, activities and quality

No skills and IT stuff needed

Which ones of the following are Off-Page SEO tools? Choose two.

Content sharing on social media

Domain names

Backlinks

Meta descriptions and tags

URLs

What is the correct order of applying disaster recovery techniques?

Containment, Identification, Annihilation, Knowledge, Improvement

Identification, Containment, Annihilation, Knowledge, Improvement

Annihilation, Containment, Identification, Knowledge, Improvement

Identification, Annihilation, Containment, Improvement, Knowledge

Containment, Annihilation, Knowledge, Identification, Improvement

Independent exchanges are mainly used for ...

the combination of indirect inputs and spot purchasing

the combination of direct inputs and spot purchasing

the combination of indirect inputs and long-term purchasing

the combination of direct inputs and long-term purchasing

All of the above

Which of the following are phases in Bridge's model of transition? Choose two.

Starting Phase

Neutral Zone

Transition Phase

Ending Phase

Unfreeze Phase

Why do FinTechs need incumbent banks? Choose two.

Use the purpose-built IT infrastructure of incumbent banks

Access to more employees of incumbent banks

Banking license to be compliant with legal regulations

More efficient IT infrastructure maintenance of incumbent banks

Access saturated market through incumbent banks

What is the information density?

Quality of information

Content of information

The total amount of available data

The total amount and quality of Information available to all market participants

Information from trusted sources

Which two basic concepts of E-Commerce does E-Business include?

B2E

B2C

B2S

B2B

B2G

What is the type of Marketing where commissions are paid by advertisers to connect Web sites for referring potential customers to their Web sites?

Search Engine Marketing

Web Advertisement

Affiliate Marketing

Traditional Online Marketing

Email Marketing

What is called the process of increasing the popularity of a product among fans?

Amplification

Fan engagement

Fan acquisition

Versioning

Viral marketing

What is the main reason that small and medium size businesses are well behind their competitors when it comes to E-Commerce?

Their websites are not fully developed

They do not offer online payments and apps as options for clients

They do not offer interesting products

They have wrong marketing strategy

They do not offer sales

What is called a group of independently owned intermediaries that offer consumers a single source from which to spot-purchase indirect goods from a wide selection?

E-Distributor

Industry Consortium

E-Commerce

E-Procurement Net Marketplace

Exchange

Identify two distinct ways by which business forms influence their resources and capabilities.

Exploitation

Experimentation

Examination

Explanation

Exploration

What is the main idea of Blockchain Technology?

To facilitate entry of new players and ensure they provide secure and efficient payment services.

To fasten the services of third party organization in the middle.

To enable new services to enter the market.

To create decentralized solution which does not require any third party organization in the middle.

To make shopping online easier.

eBusiness (Teil 2)

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