Set of flashcards eBusiness (Teil 1) (Page 2 of 2)

Flashcards	80
Language	English
Category	Computer Science
Level	University
Created / Updated	22.11.2019 / 13.01.2020
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Which of the following are Unique Features of E-business Technology

Ubiquity

Information density

Interactivity

Global reach

Personalization/Customization

Value proposition element of a Business Model answers the key question

What special advantages does your firm bring to the marketspace?

How will you earn money?

Why should the customer buy from you?

Who else occupies your intended marketspace?

None of the above

Number of Likes per post is a representation of which social media metric

Sentiment ratio

Conversation ratio

Applause ratio

Amplification ratio

None of the above

Tools and design principles that automatically adjust the layout of a Web site depending on the screen resolution of the device on which it is being viewed is known as

Responsive web design

Adaptive web design

Mobile first design

Responsible web design

None of the above

Identification, Containment, Annihilation, Knowledge and Improvement are five steps technique for

Configuration Management

Content Management

Disaster Recovery

Malware Attack

DDoS Attack

Phishing attacks

Are commonly executed through malicious URLs

Replaces OS kernel-level API routines

Replicates the user interface design of most Web applications

Exploits the vulnerabilities associated with single factor authentication

Concurrently attack from numerous sources

Which one is NOT a ‘right’ of E-procurement

At the right price

To the right destination

From the right source

Delivered at the right time

Of the right quality

The order of the phases of personal change as conceptualized by Bridges in his model of transition is

Beginning phase - Ending phase - Neutral zone

Neutral zone - Ending phase - Beginning phase

Ending phase - Beginning phase - Neutral zone

Neutral zone - Beginning phase - Ending phase

Ending phase - Neutral zone - Beginning phase

The objectives of Payment Services Direction 2 (PSD 2)

Ensure security of payments (digital and specially mobile solutions)

Support innovation by new market entrants

Strengthen competition through market access of new Providers

Harmonization across Europe (rule sets, interoperability of cards, internet and mobile solutions).

Support innovation by incumbents

The goal of Blockchain technology is to create

A centralized environment where no third party is in control of the transactions and data

A decentralized environment where no third party is in control of the transactions and data

A centralized environment where a third party is in control of the transactions and data

A decentralized environment where a third party is in control of the transactions and data

None of the above

Which of the following features are unique to eBusiness technology?

Global reach

Different Standards

Ubiquity

Interactivity

Local reach

Name components of a business model?

Market strategy

Competitive advantage

Market opportunity

Vendor Lock-in

Revenue model

Social Media Marketing Metrics are?

Unsubscribe rate

Conversion ratio

Bounce-back rate

Amplification

Gamification

Name popular CMS systems?

Joomla

OTRS

Drupal

WordPress

Typo3

Valid disaster recovery techniques are?

Knowledge

Identification

Backup

Annihilation

Containment

Steps NOT in the procurement process?

Search

Invoicing

Qualify

Produce

Shipping

Name different kinds of change?

Local change

Organizational change

Personal change

Global change

Group change

How can companies engage with startups?

Incubators

Venturing

Hackathons

Accelerators

Mergers & Acquisitions

Name Concepts and Challenges in Supply Chain Management?

Billing

Demand forecasting

Production management

Visibility

Logistics Management

Features that must be taken into account for a mobile presence?

SEO

Displays

Connectivity

CMS

Hardware

Which of the following possibilities is NOT one of the eight unique features of EBusiness?

Availability

Richness

Social Technology

Information Density

Interactivity

The statement “…defines how the customer’s needs are satisfied.” describes which of the following business model components?

Competitive Environment

Market Strategy

Value Proposition

Competitive Advantage

Revenue Model

Traditional online marketing includes:

Display Ad Marketing

Search Engine Marketing

Freebie Marketing

Event Marketing

All of the above

What are sub-steps Social Marketing Process?

Engagement

Fan Acquisition

Amplicification

Pricing

None of the above

Which system functionality is used to provide production and supplier links?

Sales Database

Customer Database

Digital Catalog

Inventory Management System

Shopping Cart

What is the correct order of the five step technique in disaster recovery?

Identification, Containment, Annihilation, Knowledge, Improvement

Containment, Annihilation, Identification, Knowledge, Improvement

Identification, Containment, Improvement, Annihilation, Knowledge

Annihilation, Containment, Identification, Knowledge, Improvement

Annihilation, Knowledge, Identification, Containment, Improvement

What are benefits of B2B E-Commerce?

Lower administrative costs

Lower search costs for buyers

Lower transaction costs

Create greater price transparency

Decrease product cycle time

What are examples for negative interruptions in the IT context?

Misunderstandings

Confusions or troubles with the new IT system

Unexpected failure

A disruption or problematic situation

All of the above

Which concept is best described by: “…is a distributed database solution that maintains a continuously growing list of data records that are confirmed by the nodes participating in it.”?

E-Commerce

Supply Chain Management

Shopping cart

Enterprise Resource Planning

Blockchain

Which concept is best described by: “the use of the Internet, the Web, and apps to transact to business”?

E-Commerce

Supply Chain Management

E-Business

Project Management

Marketing

Transaction Costs …

include bargaining costs

are only relevant for the B2B transactions

are costs associated with transactions

are dramatically decreasing in electronic markets

are dramatically increasing in electronic markets

Ubiquity is one of the eight features of the eBusiness Technology. Which answer(s) are correct referring ubiquity?

A technology that allows for two-way communication between merchant and consumer

In the created marketspace shopping can take place anywhere and anytime

The Internet and web technology is available at any place and at any time

Ubiquity is reducing the transaction costs

The 'always on' characteristic removed temporal and geographic boundaries

What is a typical Click-through rate for a Google enhanced search ad (Product listing ads)

0.03 – 0.3 %

1-2%

5-7%

10-12%

20-25%

Your company needs to build a new website system and wants to develop the website system in-house. What is the advantage of developing a website system in-house compared to outsourcing?

Scalable resources and short term commitments

More control over development time, activities and quality

Often easier maintenance

In-house is often cheaper than outsourcing

Distraction from main business objectives

What is/are environmental factor(s) for the attitude-behavior decision process?

Social variables

Experience

Personality

Community and Culture

Policies and Procedures

Which statements and recommendations regarding Digital Security are correct?

Do not install unauthorized applications

A Firewall should be active all the times

If an intrusion detection system is used, a firewall is not necessary

Social engineering is a technical method (e.g. hacking) to get user information

Under no circumstances should one password be used for all the online accounts

What are the Benefits of B2B E-Commerce?

Lower administrative costs

suitable for every business

No barriers to entry for competitors

Decrease product cycle time by sharing designs and production schedules with suppliers

Lower search costs for buyers

What are characteristic(s) of E-Procurement net marketplaces?

They are focusing on the computers and telecommunications industry

They are based generally on long-term contractual purchasing of indirect goods

Connect member firms with suppliers

They connect buyer firms directly with suppliers in a dynamic, real-time environment

Net marketplaces charge a percentage of each transaction

Which statement(s) is/are right when adapting IT-Induced Changes or System Users?

Emotions felt by users early in the implementation of new IT have important effects on subsequent IT use

Organizational change efforts most of the time are very stressful for employees

Psychological Stress can be categorized in into stimulus-based, response-based and interactive

If the change is well organized emotions and psychological stress can be eliminated

Psychological Stress only occur resistors

Which statments(s) is/are right regarding the blockchain technology?

The transaction system is typically decentralized

Blockchain technology is often used by FinTechs

A blockchain consists of blocks that hold batches of valid transactions

Bitcoin is using the blockchain technology

Blockchain technology is more secure than traditional banking

eBusiness (Teil 1)

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