Set of flashcards eBusiness (Teil 1) (Page 1 of 2)

Flashcards	80
Language	English
Category	Computer Science
Level	University
Created / Updated	22.11.2019 / 13.01.2020
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Which of the following best describes the relationship between e-commerce and ebusiness?

E-commerce is a subset of E-business

E-business is a subset of E-commerce

E-business is equivalent to E-commerce

E-commerce overlaps with E-business

None of the above

FHTW receives money from selling information to the Austrian Government. Which kind
of revenue model is it?

Transaction revenue model

Information revenue model

Sales revenue model

Affiliate revenue model

Subscription revenue model

Which is NOT true about web analytics?

The acquisition rate is the percentage of visitors who indicate an interest in the Website.

The conversion rate is the percentage of visitors who walk into a shop and eventually become customers

It helps to create a better online experience for companies

It helps analyse behaviour of visitors on the website

None of the above

Which is the right order of the website system development life cycle according to Laudon
and Traver?

i. Testing

ii. Building the System

iii. System Design

iv. Systems Analysis and Planning

i, ii, iv, iii

iv, ii, iii, i

iv, iii, ii, i

iii, iv, ii, i

ii, iv, iii, i

The eradication of the disaster from affected networks and restoring the systems to
trustworthy states describes which kind of disaster recovory technique?

Improvement

Containment

Knowledge

Identification

Annihilation

Which of the following is a benefits of B2B E-Commerce?

Lower transaction costs by eliminating paperwork and automating parts of the procurement process

Increase opportunities for collaborating with suppliers and distributors

Lower administrative costs

Decrease product cycle time by sharing designs and production schedules with suppliers

All the above

Within an IT context, negative interruptions include all except

Misunderstandings

Confusions or troubles with the new IT system

A disruption or problematic situation

Expected failure

None of the above

Which is not a characteristic of corporate accelerators?

No Cohorts

Intense mentorship

Short-term process

Venture at every stage

Competitive, cyclical and team focus selection

The main goal of E-procurement is to improve the process flow of transactions and
to...

Reduce staff

Save cost

Increase market share

Satisfy customers

Avoid tax

The process of increasing the popularity of a product among fans and increasing the impact
of some of the other factors, such as increasing a fan base or making a better interaction with
fans possible is called

Brand Strength

Amplification

Fan Acquisition

Engagement

Community

Which statements apply to e-commerce?

The use of the internet, the web, and apps to transact to business

The digital enabling of transactions and processes within a firm, involving information systems under the control of the firm

Digitally enabled commercial transactions between and among organizations and invidiuals

All electronically mediated information exchanges, both within an organization and with external stakeholders, supporting the range of business processes

An online environment where people can focus on bringing buyers and sellers together

Which of the following are not revenue models?

Advertising revenue model

Subscription revenue model

Sales revenue model

Affiliate revenue model

Product revenue model

Which of the following applies to the pricing model Cost per thousand (CPM)?

Advertiser pays only for those users who perform a specific action

Mix of different pricing models

Advertiser pays a fixed fee for a slot on a website

Advertiser pays for impressions in 1,000-unit lots

Advertiser pays prenegotiated fee for each click ad received

Which statement applies to viral marketing?

viral marketing traditionally refers to a marketing tool for the targeted acquisition of customers in e-commerce

companies are encouraged to distribute fake messages about their competitor

the process of getting customers to pass along a company’s marketing message to friends, family and colleagues

In viral marketing close customer relations and high customer loyalty are prerequisites for success.

Involves a direct acquisition of customers through push communication

Select the right order of website system development life cycle

System Analysis and Planning, Systems Design, Building the System, Testing, Implementation Service Delivery

Systems Design, Systems Analysis and Planning, Building the System, Testing, Implementation Service Delivery

Systems Designs, Systems Analysis and Planning, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Building the System, Testing, Benchmarking

Why is malware getting so dangerous for social networks?

Social networking-based worms are not expelled through Web proxies.

It is easy to target a precise target audience

Users divulge sensitive information by sophisticated attracks

The malware messages are long-lived.

Have short and fleeting messages.

Which of the following applies to E-Procurement?

Electronic integration and management of all procurement activities

Direct goods and indirect goods are two types of goods involved in the procurement process

The main goal is to improve the process flow of transactions and to save costs

Businesses enter net marketplaces to trade with a massive variety of suppliers and buyers.

E-procurement showcases products of thousand of different businesses

Which statement is false?

IT exploration refers to the experimentation with new IT resources.

IT exploitation refers to the utilization of existing and proven IT resources and practices.

Ambidexterity is the need for simultaneous pursuit of exploration and exploitation.

IT exploitation ensures that organizations are able to fully utilize their current IT resources to reap their full benefits.

Ambidexterity is the ability to devide conflicts of exploration and exploitation.

Which statements do not apply to blockchain technology?

The data recorded is a public ledger

Information about every transaction ever completed is shared and available to all nodes

It is a distributed database solution that maintains a growing list of data records that are confirmed by the nodes participating in it

The nodes in a blockchain are all anonymous

Offers new provider types who facilitate payment and information needs

Which unique features do not have to be taken into account when designing a mobile presence?

Hardware

Connectivity

Software

Displays

Interface

Which of the following answers are part of Unique Features of E-Business Technology?

Web 2.0 applications allow communication between B2B and B2C relationships

Information not accessible

Web technology could take place anywhere and anytime

Complex messages are reachable

increase costs of information processing

Strategy providing a company product or services free of charge but money but money is charged for proprietary features is called as

Market Strategy

Freemium Strategy

Pricing Strategy

Business Strategy

Marketing Strategy

Conversion rate can be use any key performance indicator to found out the percentage of visitors to a E-Business website, by including customers:

Buying something on an e-commerce site

Spending very few amount of time on the site

Becoming a registered user

Requesting more information about a consulting service or B2B product

Visiting directly the branch shop not online shop

Which statements describe the concept "E-distributor"?

E-distributor refers to electronic buying and selling of goods and services over a public

E-distributor is independent organizations formed to limit competition by controlling the production and distribution of a product or service

E-distributor is a group of independently owned intermediaries that offer consumers a single source from which to spot-purchase indirect goods from a wide selection

E-distributor is a group formed to undertake an enterprise beyond the resources of any one member

E-distribution is a type of distribution that uses purely electronic media by interpreted as the buying or selling of services

Which of the followings do generate a negative impact to the website users?

Page loads fast and clicks on the site redirects to the other non-relevant browsers

No ads and pop-ups at all.

User gets messed up with orientation because of unprofessional web organization.

Server delays on request respond and pages loads slowly

A well designed and organized site but it misses user manual.

Which ordering steps techniques on the follower answers are used for disaster recovery?

Identification, Containment, Annihilation, Importing, Knowledge

Identification, Annihilation, Improvement, Knowledge

Identification, Containment, Annihilation, Knowledge, Improvement

Identification, Annihilation, Consulting, Knowledge, Improvement

Identification, Containment, Annihilation, Improvement, Knowledge

Which are the five rights of E-procurement that firms must consider before entering in trade?

Delivery at the time with the right price.

Delivery at any time from any source.

Right quality and quantity

From the right product source with the right price

Delivery at the right time with the right price from any source

Which of the phase/s described by Bridge with a big role on ICTs are more promising and does not cases uncertainty to employees.

Beginning phase and neutral phase

Both Beginning and Ending Phase can engage employees to new situations and willpower.

Neutral zone is the only period of great opportunities.

Ending phase cases depression to employees and it does not promise anything at all.

Beginning phase cases tiredness to employees for the new beginnings

What kind of strategy Apple offered to compete PayPal costumers?

They compete by reducing fees

By changing the customer's behavior

By charging only 0.15% fees for guaranteeing the authenticity of transaction

The Apple Pay is considered useful but it is available only for apple products

Changing the platform of their web side

Which of the answers below are related with Blockchain technology?

It can transfer value or information in a secure manner

Provides almost instant, secure, and borderless transactions

The costs for transferring the information are higher

Bitcoin is a form of digital currency

Bitcoin is using different technology

Which answers are correct?

First mover firms can establish a large customer base quickly.

Big Data creates new business opportunities for firms with the analytic capability

Search trend in E-Business becomes more global, enabling global commerce business models

Incumbent companies are successful creating online presence.

Intermediaries sell their products directly to customers.

Which answers are correct?

Market opportunity, advertising and Sales are highly connected to the business strategy.

Offering products and services at a lower cost than other competitors is a business strategy.

Subscription revenue model aims to develop string ties with customers.

Market creator business models offers services and products for a specialized marketplace.

Market strategy is one of the key components of a business model.

What financial sector is going to be the most disrupted by 2020?

Insurance intermediary

Fund operators

Investments and wealth management

Consumer banking

Fund transfer and payments

When banks will launch a European standard interface to conduct transactions?

In 2018

They already use it

2020

2019

Not planned yet

What does the SWOT-Analysis stand for?

It outlines a firms opportunities

It outlines a firm’s trust

It outlines a firms strengths

It outlines a firms weaknesses

It outlines a firms threats

What is benchmarking?

Kind of marketing strategy

A payment Method

Measuring performance against other companies

A special way to mark products

A way for responding emergency situations.

Which answers are correct?

Effective change within an organization depends on the employees, their contribution and development.

People’s reactions to chance vary in accordance with their perceptions of the change.

Personal chance is little and micro changes that assail us on an individual level.

For many employees change implies a gain of the security that goes with a specific job.

Managers do not need to understand how people respond to change

Which answers are correct?

Malware is short for "malicious software"

Malware is designed to damage a computer system.

Malware can lead to a loss of productivity.

Malware is a programm to fix software problems.

Various forms of malware are e.g.: worms, Trojans, viruses.

Examples for the "5 rights" of E-procurement?

selling a product of the right quality

selling a product at the right price

selling a product of the right quantity

the product should be delivered at the right time

the product should be delivered free of charge

What is ment by the "demand curve"?

As the price of a web product increases, the quantity of products bought on the market will likely decrease.

As the price of a web product falls, the quality of products bought on the market will likely increase.

As the price of a web product falls, the quantity of products bought on the market will likely increase.

As the price of a web product increases, the quality of products bought on the market will likely decrease.

As the price of a web falls, the quantity of products bought on the market will likely decrease.

eBusiness (Teil 1)

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