Business English
-Describing Companies ✓ Raising finance ✓ SWOT analysis ✓ Large concerns vs SME's ✓ Project planning ✓ Marketing ✓ E-Commerce ✓ Corporate social responsibility (CSR) ✓
-Describing Companies ✓ Raising finance ✓ SWOT analysis ✓ Large concerns vs SME's ✓ Project planning ✓ Marketing ✓ E-Commerce ✓ Corporate social responsibility (CSR) ✓
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| Cartes-fiches | 164 |
|---|---|
| Langue | English |
| Catégorie | Anglais |
| Niveau | Université |
| Crée / Actualisé | 17.01.2018 / 20.05.2019 |
| Lien de web |
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shopping centre
a purpose-built area or building in a town centre with a number of shops
shopping mall
purpose-built area or building outside town with a number of shops
franchises
owned by the people, that run them, but they only sell goods of one company
franchisor
company that provides goods, organizes advertising and offers help and support. Take percentage of the profits
Above-the-line (ATL)
marketing though traditional media channels, mass advertising
Below-the-line (BTL)
form of media advertising, where people get adressed more individually
Through-the-line (TTL)
multi-channel marketing using both ATL and BTL communication channels
premium pricing
use a high price where there is a substantial competitive advantage
penetration pricing
price charged for products is set artificially low in order to gain market share
economy pricing
marketing and manufacturing costs are kept to a minimum
price skimming
starting with a high price and the price falls due to increased supply
psychological pricing
consumer responds on an emotional basis, e.g. charging 99 cents instead of 1 dollar
captive product pricing
companies will charge a premium price where the consumer cannot choose a competitive product
product bundle pricing
sellers combine serveral products in the same package
generation z
the youngest generation
tweens
consumers in the age group from six to twelve years old
teens
consumers in the age group from thirteen to nineteen years old
twentysomethings
consumers in the age group from twenty to twenty-nine years old
generation y
consumers born after generation x
generation x
consumers born after baby boomers
baby boomers
consumers born between 1946 and 1964
the silver market
seniors over 65 years old
the pink market
market for homosexuels
product launch (stage of PLC)
the introduction of a new product to the market (Problem children)
growth (stage of PLC)
products are fast-growing and generate high cash flows (Stars)
maturity (stage of PLC)
products generate profit but little market growth (Cash cows)
decline (stage of PLC)
products with a low relative market share and low market growth (Poor dogs)
one-to-one marketing
marketing based on the idea of treating different customers differently
data mining
analyse the data of customers
identify (IDIC)
company must identify who is an actual customer and should know about knowledge of their customers
differentiate (IDIC)
differentiate your customers based on their individual needs and value to your organization
interact (IDIC)
interact with your customers in a two-way dialogue to understand their expectations
customize (IDIC)
customize some aspects of your products based on what you learn from your customers
need for info (customer club concept)
how much info the customer needs
brand significance (customer club concept)
how important the brand is for the customer who buy
brand abassador
person who represents the brand
relative market share
shows how a company is faring in terms of its leading competitor
product placement
advertising a product by supplying it for use in films
viral marketing
a marketing activity about a product which spreads between people on the internet
circulation figures (for a magazine)
the number of copies it distributes on an average day
