Strategic Management Phase 2
Strategy development, Corporate Strategy, Business Strategy
Strategy development, Corporate Strategy, Business Strategy
Kartei Details
| Karten | 9 |
|---|---|
| Sprache | English |
| Kategorie | BWL |
| Stufe | Universität |
| Erstellt / Aktualisiert | 15.01.2018 / 23.11.2020 |
| Weblink |
https://card2brain.ch/box/20180115_strategic_management_phase_3
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| Einbinden |
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What are the 3 major strategies in directional strategy?
- Growth strategy
Concentration
Diversification - Stability (profit, no change)
- Retrenchment (Turnaround, bankrupcy)
What are growth with concentration strategies?
Basic concentration strategies
- Vertical Growth
- Horizontal Growth
Vertical growth/integration
- Backwar (supplyer) / Forward (Distributor)
- Full integration
- Taper integration
- Long term contracts
Horizontal Growth
- Geographic expansion
- increasing the range of products
Name some international entry options for a growth strategy:
- Exporting
- Licensing
- Franchising
- Joint Ventures
- Accuisitions
- Management Contracts
What are growth with diversification strategies?
Basic Diversification Strategy
Concentric Diversification
- Growth into related industry
- Search for synergies
Conglomerate Diversification
- Growth into unrelated industry
- concern with financial considerations
Name the 4 business development areas of Ansoff's strategic matrix:
- Market penetration
- Market Development
- Product development
- Diversification
What are the names of the two axes of the BCG Matrix?
- Business growth rate (Percent)
- Relative market share (Market share)
What are the 4 norm strategies in the BGC Matrix?
- Build (increasing investment = pushing questions marks to starts)
- Hold (keep level of investmens = product stays in the same quadrant)
- Harvest (lower level of investments = usually for cash cows)
- Divest (divest the amout of money stuck in the product = usually for dogs)
What is the main problem with proters (cost leadership, diversification, niche/focus) strategies?
That you are stuck in the middle where every body else is.
What does the McKinsey's 9 Field Matrix meassure on the two axes?
- Industrie attractiveness
- Business strenght/Competitive position
