Production and Operations Management

Autumn Semester 2017, Production and Operations Management @D-MTEC, ETH Zurich, Prof. Dr. T. Netland

Autumn Semester 2017, Production and Operations Management @D-MTEC, ETH Zurich, Prof. Dr. T. Netland


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Karten 73
Sprache English
Kategorie BWL
Stufe Universität
Erstellt / Aktualisiert 04.01.2018 / 23.01.2020
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Operations management is...

 ... the activity of managing the resources of the organization that deliver goods and services

Where in Porter's Value Chain is Operations located?

SIPOC?

Supplier => Input => Process => Output => Customer

4M (and extensions)?

Man, Machine, Material, Method
 

(Money, Measurement, Milleau)

Market based view?

What does the customer want?

Resource based view?

What can we offer to the customer?

SWOT

SWOT: SW => internal, OT => external, environment

Strength, Weaknesses

Opportunities, Threats

PESTEL

Political, Economic, Social, Technological, Environmental, Legal

=> To study environment

Porter's 5 forces?

- Threat of new entrants

- Threat of substitute

- Bargaining power of customers

- Bargaining power of suppliers

- Rivalery

Competitive priorities?


 

  • Cost

  • Quality

  • Delivery

  • Flexibility

  • Dependability

  • Speed

  • Service

  • Innovation

  • Personalization

  • Safety

  • Environment

  • Responsibility

Competitive priorities ⇔ competitive capabilities?

  • Competitive priorities: strategic preferences or the ways in which an organization chooses to compete in the marketplace ⇒ what we want to do

  • Competitive capabilities: provide the business with the ability to do something that provides competitive advantagewhat we can do

Order qualifiers ⇔ order winners

  • Order qualifier: a required capability (or product/ service characteristics) for selling, but will not win orders
    • Safety
    • Cost
    • Quality
    • Dependability
  • Order winner: is a capability (or product/ service characteristics) that can win you orders
    • Service
    • Environment
    • Price
    • Quality

For a resource to have the potential to result in some sort of competitive advantage it needs to have four attributes

(VRIN):

  • Valuable

  • Rare

  • Imperfectly imitable

  • Non-substitutable

How to link strategy to operations

1. Understand what your business is – business definition model

2. From the MBV (market based view):

  • Investigate your overall market environment (for ex. PESTEL)

  • Define your immediate competitive position (for ex. Porter’s Five Forces)

  • Understand what your customer wants → order qualifiers vs order winners, Define competitive priorities

3. From the RBV (resource based view):

  • Leverage your competencies to create a competitive advantage → competitive capabilities

4. Analyze the nature of your competitive advantage to understand how
sustainable it is (for ex. SWOT)

  • Match competitive capabilities with competitive priorities

  • Analyze how your competence must change to maintain advantage → dynamic capabilities (ability to upgrade and reconstruct its capabilities in response to the changing environment, therefore attaining and sustaining its competitive advantage)

10 decision areas in operations management


 

Structural Decision Areas

1. Facilities: location, size, focus, layout..

2. Capacity: ability to meet demand

3. Process technology

4. Supply network: make-or-buy, network config…

 

Infrastructural Decision Areas

1. Planning and control

2. Quality

3. Work organization

4. Human resources

5. New product development

6. Performance measurement

 

Stages in increasing operational capability?

Stage 1: correct the worst problems

Stage 2: Adopt best practice

Stage 3: Link strategy with operations

Stage 4: Provide a competitive advantage

 

Development of operations strategy?

Competitive priorities

=> Decision areas

=> Develop competitive capabilities

 

Types of processes?

  • Continuous
  • Assembly lines
  • Batch
  • Jop Shop
  • Project

ETO

  • Engineer-to-Order (ETO) [specialised machines, projects]

    • Products and services are created from the drawing board meeting customer requirements

MTO

  • Make-to-Order (MTO) [aircrafts]

    • Individual customers are identified during production, each order is made to a particular customer specification

ATO

  • Assemble-to-order (ATO) [subway]

    • Builds sub-assemblies in advance of demand, and then puts them together to make the final product when a specific customer order is received

MTS

  • Make-to-Stock (MTS) [Coca-Cola]

    • Making standard items that are put into inventory, which can then be used immediately to fulfil customer demand

Customer Order Decoupling Point (CODP)

CODP separates order-driven activities from forecast-driven activities

Customer Order Decoupling Point, relationship to ETO, MTO, ATO, MTS

Process mapping techniques

  • Flow diagram
  • Swim Lane Diagram
  • Process Chart
  • Service Blueprint
  • Value Stream Map

 

=> The key point about process mapping is that, whatever technique is used, it must be a team exercise involving all the important stakeholders; process mapping is a tool to develop a

collective vision for change, and needs to take a holistic, systems thinking approach!

3 different capacities?

Capacity=total time available/time needed for task (cycle time)

Design Capacity: is the expected output of an operation when there are no stoppages

 

Effective Capacity: is the expected output of an operation considering planned stoppages for maintenance, shift change over etc.

 

Actual Capacity: is the expected output of an operation considering both planned stoppages and unplanned stoppages

 

Efficiency, formula?

Eff. = actual output / eff. capacity

Utilizitation formula?

Util. = actual output / design capacity

How to add capacity?

  • Increase design capacity, eg. more labour, reduce cycle time, new machines, new lines

  • Use overtime, working hours

  • Improve production process, increase throughput

 

⇒ altering capacity can be difficult, time-consuming and costly and it has no effect, if it does not address the capacity constraint!

 

Forecasting

Forecasting is the prediction of future demand, based upon qualitative and quantitative measures

=> demand forecasting

=> capacity forecasting

 

Quantitative forecasting, components?

Seasonal, random and cyclic variation, trend

Qualitative forecasting methods?

  • Market surveys

    • Asking people their opinions about product services or buying intentions

  • Scenario Planning

    • Considers the potential scenarios that an organization might face, and then analyses the demand pattern that might result from each scenario.

  • Delphi Methods

    • detailed interviews and studies of the opinions of a panel of experts in a particular area

Three general planning strategies ?

  • Level production:

    • Use inventory to smooth demand.

    • The product must be suitable for storage,i.e. not highly customized, and nonperishable, or with a reasonable shelf life

    • Demand must be relatively reliable, to avoid the risk of large stock-outs or excessive stock levels


       

  • Chase demand:

    • Dynamic capacity. Heavy use of forecasting.

    • There will always be an element of fixed capacity that can be adjusted only over the long term, such as a building or facilities, but other elements are flexible

  • 3. Demand management:

    • Manipulate demand.

    • Involve the marketing department

    • Varying the price.

    • Advertisement

    • Providing an incentive for off-peak services or products.

    • Additional marketing can create awareness of a product that wasn’t there before

    • Providing alternative products or services

Inventory types?

 

  • Raw materials – purchased but not used

  • Semi-finished goods

  • Work-in-process inventory – being worked on

  • Maintenance/repair/operating supplies (MRO) – for the plant

  • Finished goods inventory – completed and waiting shipment

  • Goods in transit – to warehouses and customers

Functions and advantages of inventory

 

  • Meeting demand (anticipation)

  • Protection against stock-out (buffer / “safety stock”)

  • Cutting costs by ordering in bulk

  • Flexibility (buffer)

  • Covering delays (decoupling)

  • Taking advantage of price changes

  • Transit or pipeline, and cycle inventories

Problems and disadvantages of inventory

 

  • Inventory ties up working capital

  • Inventory takes up (expensive) space

  • Inventory is prone to:

    • Damage

    • Pilferage (=> Raub, Plünderung)

    • Obsolescence

  • Inventory causes manufacturing errors to go undetected

    • Reducing inventory can make it easier to see problems and delays

Inventory management strategies?

  • ordering at fixed points in time

    • P-system (p for periodic): the cyclical review (CR): reorder cycle system

    • Different amount ordered each time

    • advantage of CR over ROL: noneed to track how many parts are in stock on a daily basis, But must count or “read” the stock level before each order. See “Stock-Time-Chart”

  • ordering fixed quantities

    • Q: the reorder level (ROL) system: sometimes called the reorder point (ROP)

    • Order a fixed amount (normally the EOQ)

    • Simplest system: Two-bin system (disadvantage: on average higher inventory level, suitable for high volume, low value parts)

Which inventory system to choose?

 

depends on several things:

  • Accuracy:

    • ROL systems can be more accurate as they always monitor stock levels

  • Consolidating orders:

    • CR groups orders from different product groups

  • Safety stocks:

    • ROL is short and fixed: Delivery time

    • CR must also include the time to next review

  • Implementation costs:

    • CR’s counting every review period is costly

ERP Evolution

  1. BOM: Bill of materials
  2. MRP: Material Requirements Planning
  3. closed loop MRP
  4. MRPII: Manufacturing Resource Planning (MRP + money, people, engineering)
  5. ERP SAAS

Independent vs. dependent demand?

Independent: traktor

Dependent: tyers of the traktor