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Which of the following features of e-commerce technology enables merchants to market and sell “complex” goods and services to consumers via marketing messages that can integrate video, audio, and text?

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Which of the following is the best definition of transaction cost?

Which of the following statements about the Web is NOT true?

Which of the following is NOT a characteristic of a perfect competitive market?

Which of the following is NOT one of the basic technological foundations of the internet?

The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:

The ____ allows a natural language expression, such as Google.com to represent a numeric IP address.

Which of the following is NOT an advantage of client/ server computing over centralized mainframe computing?

The backbone of the Internet is formed by:

What are the two most important management challenges in building a successful e-commerce presence?

In order from beginning to end, the major steps in the SDLC are:

Which of the following helps you understand the marketing effectiveness of your e-commerce site?

Which of the following is used to process certificates and private/ public key information?

The term “stateless” refers to the fact that:

 ___ refers to the ability to ensure that e-commerce participants do not deny their online actions

 ___ refers to the ability to identify the person or entity with whom you are dealing on the Internet

Which of the following is an example of an integrity violation of e-commerce security?

Which of the following is a prominent hacktivist group?

All of the following are used for authentication except:

Which element of the business model addresses the question of why a customer should buy from the firm?

Which element of the business model relates to the power of customers and suppliers with respect to a business?

Which of the following are Amazon’s primary value proposition?

The existence of a large number of competitors in any one market segment may indicate:

A perfect market is one which:

Which of the following would you implement to collect and analyse your company´s Big Data?

If you want to determine the size of your Web site´s audience, the metric you will use for the most accurate measurement will be:

Which of the following is NOT true about search engine advertising?

In modelling online consumer behaviour, the concept of “consumer skills” refers to the:

The incremental cost of building a next unit of a good is called the:

Name and describe the five steps in the social marketing process.

Encouraging users to click a Like button is an example of which step in the social marketing process?

The ratio of impression to fans is a measure of:

Which of the following categories do people most use their mobile devices for?

 Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next 5 years?

Which of the following allows Facebook to track user behaviour on other sites and then sell the information to marketers?

How does Google Analytics track user behaviour at a participating Web site?

Traditional desktop marketing remains the largest part of all online marketing

Promoted Tweets are Twitter’s version of Google’s Ad Words.

Tablets are the fastest growing and largest source of mobile commerce revenues