ENGLa Vocabulary

a company’s most important products; also: products which bear a company’s logo

analysis sociological, technological, economic, political

an investigation into the opinions etc. of a particular group of people; to run/conduct a survey

analysis strengths, weaknesses, opportunities, threats

unique selling proposition; a special claim a company makes about a brand or product which sets it apart from its competitors

a media file distributed over the internet (using streaming media technology)

a person or business selling goods in large quantities (usually to retailers)

(not) hoping and trying to be successful at something (esp. your career); verb: to aspire to

showing good judgement about the quality of sth (e.g. discerning customers)

(the domestic market)

of a market: a market that has reached a state of equilibrium (where there is no significant growth or innovation)

to recognise the good qualities of sb or sth; noun: appreciation

to give sb the power or authority to do sth; noun: empowerment; adjective: empowering

to further increase the god quality, status etc. of something; noun: enhancement

to improve the quality of sth, often by adding sth to it; noun: enrichment

to take care of

to move sb to a more senior job

to state formally that you are leaving a job permanently; noun: resignation

here: to pay money regularly to someone so that they will do work for you; noun: retention

(sb with sth) to say that you will cause trouble, hurt etc. if you do not get what you want; noun: a threat; adjective: threatening

the fact of being frequently absent from work: “a low rate of absenteeism”

progress in your career (e.g. “this company offers great opportunities for advancement”)

evaluation

a task that sb is given to do; verb: to assign sth to sb

here: advantages you get from a company in addition to the money you earn

here: the quality or fact of including many different people; adjective: diverse

a system in which employees can choose when they start an finish work each day; also: flextime

something that you get in addition to your salary, for example free health insurance

something that makes you want to do something or work harder

the amount of enthusiasm people feel about their situation at a particular point in time

an extra payment or benefit you get in your job

unnecessary bureaucracy

here: praise and reward

the situation when sb has to leave their job because there is no more work for them: “Thousands of workers are facing redundancy.” To be made redundant: to be sacked/laid off. “She was made redundant last year.”