ENGLa Vocabulary
Companies & Industries / Marketing / International Marketing / Job satisfaction / Management styles / Managing across cultures / Communication
Companies & Industries / Marketing / International Marketing / Job satisfaction / Management styles / Managing across cultures / Communication
Kartei Details
| Karten | 265 |
|---|---|
| Sprache | Deutsch |
| Kategorie | Englisch |
| Stufe | Universität |
| Erstellt / Aktualisiert | 08.05.2017 / 23.04.2022 |
| Weblink |
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to compete
(with or against sb) to try to be more successful or better than sb who is trying to do the same as you; adjective: competitive; noun: competition / competitor (Konkurrent)
to report to sb
If you “report to sb”, that person is your boss
blue-chip company
a listed company which is thought to be a safe investment and which is likely to make a profit
branch
a local office/shop belonging to a large organisation
capital goods
equipment and machinery used to produce other goods
chain of command
the line of authority and responsibility in a company
cooperative
a business which is owned and run by the people involved, with the profits shared by them
Corp./ Inc.
corporation/incorporated; a company with legal status (amtlich eingetragen), usually listed on the stock market
corporate group
a collection of parent and subsidiary companies
department
a section of a large organisation (e.g. the HR department)
a large and important unit of an organisation (e.g. the sales division)
durable goods
goods such as cars, washing-machines etc.
family business
a business which is owned and run by a family
hierarchy
a system in which people are organised into different levels of importance; adj: hierarchical
listed company
a company whose shares can be traded on the stock market
Ltd “limited”
roughly the same as “GmbH”. Shares are not traded on the stock market.
NGO
non-governmental organisation, usually pursuing a wider social aim non-durable goods food, clothing etc.
plc
“public limited company”: a company whose shares can be traded on the stock market
product range
all the products produced by a particular company
sales point
place where a product is sold (also: point of sale)
sole trader
someone who is self-employed (i.e. the business is owned by only one person)
SME
small and medium enterprise (KMU), also: SMB
staff position
an assistant (e.g. to the Marketing Director) who has no line authority
start-up
a new business or project
subsidiary
a company which is owned or controlled by another company
superior
She’s my immediate superior: the person immediately above me, my line manager
subordinate
a person who has less authority and power than you: he is one of my subordinates; adjective: subordinate
(de)centralized
if the control of an organisation lies with (does not lie with) one group of people in one place
to anticipate
to see or know something in advance; noun: anticipation
to brand
to provide a product or service with a recognizable identity; noun: brand
to calculate
return to determine a profit on an investment through mathematical processes
to design
to create according to a plan, often in an artistic or highly skilled manner
to consume
to utilize goods and services; noun: consumption
to distribute
to supply goods to stores and other businesses; nouns: distributor, distribution
to disperse
to cause to become spread widely, e.g. “Due to modern communication technologies brands are dispersed more and more and they become uncontrollable.”
to launch
to release, e.g. “to launch a product”, “to launch a marketing campaign”; noun: a launch
to persuade
to convince by the use of arguments or evidence; adjective: persuasive, noun: persuasion
to promote
to present for buyer acceptance through advertising, publicity, discounting, etc.; noun: promotion
to satisfy
to meet a need or desire (e.g. to satisfy a consumer need); noun: satisfaction
to undermine
to weaken or ruin by degrees, e.g. “to undermine a brand”
advertising
activity used to attract attention to a product, as by announcements in media; verb: advertise
