Aviation Managment

Übersicht über das Luftfahrtsystem Zusammenhänge der Wirtschaft, Gesellschaft, Umwelt, Politik und Technologie Angebot und Nachfrage in der Luftfahrt

Übersicht über das Luftfahrtsystem Zusammenhänge der Wirtschaft, Gesellschaft, Umwelt, Politik und Technologie Angebot und Nachfrage in der Luftfahrt


Set of flashcards Details

Flashcards 210
Language English
Category Micro-Economics
Level University
Created / Updated 05.03.2017 / 26.06.2021
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How many directors should be nominated for a small, medium or big enterprise?

The number of members should be

  • three for small companies,
  • five for medium companies and
  • seven for big and public listed companies.

An odd number is favourable to prevent stalemates. The criteria for the distinction in small, medium or big companies are assets, turnover and employees.

What are the advantages and disadvantages of a personal union BoD chairman and CEO?

  • Advantages of a personal union:
    • Detailed knowledge in technical and business concerns
    • Current and direct information by means of the management function
    • Versatile opportunities for self motivation via profit sharing
    • Safeguarding pursuant to employment law and according to social insurance law

 

  • Disadvantages of a personal union:
    • Independence and with that limited objectivity
    • Risk of pursuing own interests
    • Insufficient information of the remaining executive boards
    • Difficult control can cause tension in the executive board

How should the Board of Director’s in an aviation company be composed?

Chairman and vice-chairman (recommended)

The majority should be non executive and independent. This qualification fulfils only a person who was not an employee of an aviation enterprise in the last 5 years.

Which committees are useful for an aviation company?

  • Audit committee
  • Nomination committee
  • Remuneration committee

A committee is always a way to focus on a special task. Therefore it’s usually an advantage to have at least an audit committee to concentrate on financial aspects. The nomination and remuneration committee can be joined in one, because it’s for example not possible to find a CEO without discussing the remuneration.

How can Corporate Governance in aviation be improved on the situational level?

  • Exploite advantages (international, English language as standard) and disadvantages (huge number of regualtions, high risk business, fast change, necessity of financial resources) in the aviation industry
  • Ownership interests within the aviation industry
  • Size of board of directors
  • Structure of board of directors: Independent chairman, additional independent member, secretary should not be a member of the board

How can Corporate Governance in aviation be improved on the strategic level?

  • Main duties of the board: Non transferable duties, 4 S (Strategy, Systems, Staff and Supervision), strategic objectives, resources, balance between objectives and resources. Set up of the organisation and structure of the accounting system, financial planning and control, risk and crisis management.
  • Corporate strategy: Periodically reviewed and revised as required. Procedure: SWOT, strategy vision, approval of strategy by board of directors, business plan, financial plan, setting up the implementation and periodic control.
  • Clarification of roles betw. BoD and EM: EM develops and implements the corporate strategy developed by the BoD.
  • Requirements of BoD and EM: Personalities of integrity and commitment, possessing professional as well as leadership and social competences.
  • Organisational regulation: Regulate the functions and collaboration of the board of directors and EM.
  • Decision-Making within the BoD: Each member of the board should conduct a SWOT analysis from different stakeholders point of view.

How can Corporate Governance in aviation be improved on the integrated level?

  • Constitution of the BoD: Team based on culture and trust, role skills (critical thinker, controller, innovative thinker). Special committees (audit, nomination and remuneration, risk management).
  • Chairperson of the BoD: Lead by example, open corporate culture of trust betw. shareholders, the BoD, EM and workforce. He must ensure provision of punctual and relevant information to the entire BoD.
  • Avoidance of conflicts of interest
  • Objectives and assessment of Board of Directors and EM
  • Remuneration: BoD has to ensure that the aviation enterprise remunerates the members of the board and EM.
  • Instruction and training
  • Succession planning: Assessment for higher qualified postholders as well as of members of the board of directors or EM.

How can Corporate Governance in aviation be improved on the controlling level?

  • Information and reporting: Management Information System (MIS)
  • Communication and Whistle Blowing System
  • Risk Management and Safety Management System
  • Compliance with regulations
  • Keeping minutes
  • Financial auditors
  • Annual report to the owner

What is PD (Price Discrimination)?

Different prices are charged to different groups of consumers for an identical service, for reasons not entirely explained by costs

Which conditions for PD do exist?

  • Consumer groups with different price elasticity (or Willingness to Pay, WTP)
  • No arbitrage (Schiedsrichtbarkeit). Lower paying customers cannot resell to higher WTP customers.

Is PD fair?

No, not fair but if every customer would pay the same price, airlines would not make a profit. PD can increase efficiency.

How can the airlines guess the purpose of the trip?

  • Time betw. booking and travel
    • Advanced purchase
  • Desired Travel Pattern
    • Weekend vs. Midweek
    • Saturday night stay
    • Length of stay
  • Desired Travel Flexibility
    • Rebooking, Refund

Pricing creates "Fare Products" with conditions (rules) attached. Customer provides information by selecting a product.

How are Opportunity Costs created?

Price discrimination creates significant opportunity costs:

  • Customers with higher WTP tend to book later.
  • Seat capacity cannot always accomodate complete demand.

--> If a seat is sold at a low price now, the opportunity is lost to sell it at higher price later.

How does RM (Yield Management) take advantage of the optimization potential in pricing?

By putting booking limits on low fares, restricting the availability. Sell a few seats for a cheap price but not more.

Booking limits by RM can declare a class to be closed, even if there is still physical space available.

What is the Littlewood's rule?

Opportunity Costs=Expected Revenue from High Fare. After a certain number of seats are sold for a high fare, the capacity gets smaller. I.e. the 12th seat is sold for half price (250 instead of 500).

Opportunity costs increase when there is less capacity. Opportunity decreases with time.

The closer you get to the departure the smaller is the opportunity.

Explain how the RM systems are organised.

See picture!

How is the Traditonal Distribution structured?

Via global distribution systems (GDS).

How is Bid Price calculated?

Sum up the Bid Price with Revenue*Allocation (Reservierung).

What is used in praxis to calculate the OD Bid Price and the sum of the leg prices?

A combination of the Linear Program with stochastical leg methods (EMSR or DP) is ised. The main problem is however to forecast demand by booking class, booking time and itinerary.

On what factors is demand for seats dependent on?

  • Departure dates
  • Time of Booking

What is dynamic pricing?

Bookings are continuously reduced by raising prices. Microeconomics: Increase prices-->less bookings

 

What are the consequences of demand dependency?

Traditional airlines started to reduce fare rules: fenceless fares
Without counter-measure, the automated RM system induces spiral-down to the lowest fare (Alle Airlines haben sich gegenseitig unterboten):

  • High WTP customers find low fare booking classes open and book those
  • Forecaster sees less high WTP demand.
  • Optimizer protects less seats in higher classes
  • Go To 1

Additional (manual) closure rules need to be introduced.

What are the really important questions for the

  1. Revenue Management
  2. Pricing

  1. What is the optimal availability given prices and independent demand estimate?
  2. Which fare levels, which rules, match or not match etc.?

--> The real problem is: What price should I charge?

How is the Marginal Revenue calculated? Where is the optimal point?

Optimal Point of Marginal Revenue = 0, optimality condition: Slope=Marginal Revenue=0, MR=dR/dQ=0

Where is the optimal point with capacity restriction?

Slope = Marginal Revenue (Grenzerlös) = Marginal Cost (Grenzkosten)

Marginal Cost = Opportunity Cost (Nicht ausgeschöpfter Gewinn, verpasster Gewinn) = Bid Price (Angebotspreis)

What is the answer to the real problem question, what price should I charge?

Answer (theory): Choose price such that marginal revenue = opportunity costs (+variable costs)

Opportunity Costs: Gewinn, der erzielt worden wäre, wenn ein Alternativweg gewählt worden wäre

What are Fare Modifiers?

OD, Point of Sale (POS)=Verkaufsort, Date-Range, Time of Day Range, Days to Departure, Routing, Weekday, Booking Class,...

How does elasticity forecast work?

Elasticity forecast: system estimates of elasticity by observing demand in relation to open booking classes.

Who regulates the coordination of slots at airports in Switzerland?

The Federal Council

Is slot coordination in Switzerland a profit organisation or not?

Non profit organisation, 1.55.- per slot (Arrival and Dep = two slots=3.10.-)

Only the coordination is financed by the Slot service fee.

Why is the airport DUS heavily congested due to legal conditions?

Mainly due to obligations at the airport. DUS has 2 RWYs but only one can be used at once acc. law.

Why are the airports in North America not slot contrained?

Because the airports in NA are far away from the city centre and there is no need of protection..

Why is a slot and capacity manager needed in Europe?

  • The growing imbalance between air transport needs and adequate airport and airspace infrastructure.
  • Lack of airport growth potential.
  • Operational Condition Limitations.

Why is there only one slot coordinator in ZRH?

Because there is only one capacity, you cannot have competition is this field. It is regulated.

What is a slot coordinator? What must be fulfilled in order to have a good slot coordination?

  • Independence of the coordinator at a coordinated airport by separating the coordinator functionally from any single interested party.
  • The system of financing the coordinator's activities shall be such as to guarantee the coordinator's independent status.
  • Coordinator acts acc. to this regulation in a neutral, non-discriminatory and transparent way.
  • Coordinator and the schedule facilitator must monitor schedules in cooperation with airport and ATC authorities.

What is a Level 1 Airport?

Non Coordinated

  • No constraints (Grenzen)
  • No coordination in charge
  • Data collection voluntary

What is a Level 2 airport?

Schedule facilitated (Helping airlines and airports with small changements in schedule, good for miled congestion)

  • Some constraints applicable
  • Schedule facilitator in charge
  • Data collection
  • Proposed schedule adjustments by facilitator are voluntary for airlines/operators
  • No slot allocation
  • No historical precedence (Priorität)

What is a Level 3 airport?

Cordinated

  • All declared constraints applicable
  • Coordinator in charge
  • Data collection
  • Slot allocation (Zuteilung) by coordinator is obligatory for airlines/operator
  • Historical precedence
  • Coordinator shall monitor usage slots

Balance betw. too much demand and capacity.

Obligatory has to be followed by the operator.

What are slot coordination parameters at a Level 3 airport like ZRH or GVA?

  • RWY capacity for planning purposes
  • Ramp Stand capacity
  • Terminal/Pax capacity
  • Restrictions like curfews or quota rules (Quota rules: Upgrade but only this amount of traffic)

What is the meaning of slot?

"Slot" shall mean the permission given by a coordinator in accordance with this Regulation to use the full range of airport infrastructure necessary to operate an air service at a coordinated airport on a specific date and time for purpose of landing or TO as allocated by a coordinator in acc. with this Regulation (EEC 95/93).