Sales & Distribution
klausurvorbereitung
klausurvorbereitung
Kartei Details
| Karten | 30 |
|---|---|
| Sprache | Deutsch |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 29.01.2017 / 09.10.2018 |
| Weblink |
https://card2brain.ch/box/20170129_sales_distribution_
|
| Einbinden |
<iframe src="https://card2brain.ch/box/20170129_sales_distribution_/embed" width="780" height="150" scrolling="no" frameborder="0"></iframe>
|
2 TO
Tui Neckermann
2 TA Leisure Individual
STA DER
2 TA Business Corporate
CWT AMEX
2 TA Corporation
Schmetterling Uniglobe
2 OTA
Expedia opodo
2 HRS
Booking HRS
2 GDS
amadeus galileo
2 CRS
abacus mercator
2 IBE
amadeus sabre
2 Meta Search Aggregators
trivago keynote
2 Rating Portals
tripadvisor holidaycheck
2 CMS
wordpress keynote
2 Switch
eRevMax Pegasus
Aus welchen Teilen besteht der CRM Cycle?
Identification Attraction Engagement Retention
Welcher Customer Data wird gesammelt? (4)
Product Preferences Purchase Agreements Documentation Communication
Welche Mgmt Bestandteile gibt es im CRM
Relationship Business Client Process Client Oriented ICT Process Clients' Knowledge
4 CRM Channel Options?
Analysing Planification Motivation Rewarding
Definition CRM
Strategy to manage on a long term basis all relations, interactions and interfaces to existing and potential customers by systematic care taking in an individual and holistic manner through documentation with the assistance of ITC methods, tools and proce
Definition CMS
Software to handle and process commonly by establishment, handling, elaborating and organisation of contents in/on/through different platforms, to manage the workflow in collaborative environments: Design, Publish, Edit, Organise, Modify and delete conten
Definition Demand Side Platforms
Marketplaces to negotiate, auction and exchange online and digital advertisements
CRM Components (4)
Operational Analytical Collaborative Communicative
CRM Components Operational (3)
Data Collection Care Taking Market Segmentation
Analytical CRM Components
Analysis of Data Preparation Distribution
Collaborative CRM Components
Management Synchronisation Communication
Communicative CRM Components
Interface w/ Clients Multichannels Social Media
CRM Requirements (12)
X1
Pricing Strategy (3)
Commission Based Fee Position Based Fee Effort Based Fee
B2C Characteristics
1 contact search for products little client's assistance simple 1 shot service promotional product customer approach quick purchase
B2B Characteristics
multiple contacts search for suppliers assistance by sales rep detailed intensive regular service pricing and quality conditions approach slow and repetitive purchase
C2B Characteristics
consumer proposes new products producer produces and offers short time
