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Kartei Details
Karten | 239 |
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Sprache | English |
Kategorie | BWL |
Stufe | Andere |
Erstellt / Aktualisiert | 09.01.2017 / 24.07.2018 |
Weblink |
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which Advertising Agencies exist?
1. Home-country based agency = with international expertise
2. Local agency = based in the target market
3. Global advertising agency = that has offices in the target market
Why is International Advertising difficult
not every country uses the same medias
eg Italy = television
UK = newspaper
Government regulations: Mexico and Peru require that firms produce commercials for the local audience in their respective countries and use local actors.
Promotional Activities
are short-term marketing activities to stimulate purchase
eg give aways, samples, gifts, etc
in some countries Promotional Acitivities are forbidden bc of unethic, are misunderstood
International Distribution
- direct marketing = selling directly to end users, using the internet to provide detailed product information
- it is the most inflexible of the marketing program elements
what is Global Account Management?
= serving a key global customer in a consisstent and standardized manner, regardless of where in the world it operates
- each global customer is assigned a global account manager which provied the customer with coordinated marketing support and service accross various countries --> selling and buying center
- foreign customers seek uniform and consistent prices, quality and customer service
Born Globals
= young entrepreneurial company that initiates international business quickly
Born Globals and SMEs:
- more innovative, have quicker response times
- better able to serve niche markets
- tend to minimize fixed costs and outsource bc of limited resources
+ of Exporting
+ increases overall sales, improve market share
+ economies of scale (reduce per-unit cost of manufacturing)
+ firm can use export for testing before doing FDI
+ minimizies risk and maximizes flexibility
Can supply Chain Managemebt create Strategic Advantage?
Yes:
- quick delivery
- inhouse production --> flexibility
- centralized design & development
What is Suppy Chain Mangement?
= The mangement of the flow of goods and services
- involves the movement and storage of raw material
- movement of finished goods from point of origin to point of cunsumption
- design, planning, exectuion, control and monitoring of supply chain activities
- aim creating net value
what is global sourcing?
the procurement of products from independent suppliers (or subsidiaries located abroad) for consuption in the home country.
- sourcing from numerous suppliers requires efficient supply-chain mngt
CAPTIVE sourcing = sourcing from firms own production facilities
CONTRACT manufacturing: focal firms contracts with an idnependent supplier
what is offshoring?
The relocation of a business process (or entire manufacturing facility) to a foreign country
What is (Business Process) Outsourcing?
The procurement of selected value-adding activities (eg production of goods, HR, IT, customer service) from independent suppliers
--> giving a part of the chain to another copany so they do it for us.
What is BPO?
= Business Process Outsourcing
- outsourcing of business functions to independent suppliers (eg HR, IT, Finance)
Back office = UPstream business (payroll, billing)
Front-Office = DOWN-Stream (technical support)
Make or Buy?
Should we conduct a particular value-chain activitiy ourselves, or should we source it from an outside contractor?
core competences = internalization
what are 3PLs?
Third party logistical providers = FedEx, UPS
What is Global Supply Chain?
the firms integrated network of sourcing, production, and distribution, organized on a world scale, and located in countries where competitive advantage can be maximized.
Sources of RISK for Global Supply Chains
0. Endogenous
1. Man-made disruptions
2. Innovation
3. Customer dynamics
4. Macroeconomics
5. State
6. Natural disruptions
Bullwhip Effect
Phänomen im Risikomangement
- grosse Nachfrage an Lieferanten weitergegeben
- grosse Mengen aufgegeben um von Rabatten zu profitieren
- Hamsterkäufe da Angst um Knappheit und Versorgungsengpässe
= Preisschwankungen
--> key word: communication
what is quality?
Meeting or exceeding the expectations of customers
quality is in the eye of the customer
eg create a tolerance line so you can intervene before you overcome the tolerance = you will never produce bad parts
--> ISO zertifizierung
Company-Specific Quality Standards
-Total Quality Management (TQM)
-Six Sigma
Quality: The PDCA (Demanding) Circle
Plan
Do
Check
Act
International Logistics Requirements
1. Packing
2. Labeling (when its not correct they can block our shipments eg, give it to DHL to be on the right side)
3. Documentation
4. Insurance requirements
Transportation Modes
Ocean transport: Cheap, time consuming
Land Transport (Truck, Train) Costly, flexible
Air Transport for light and valuable things: most expensive, quickes, highly predictable
Ocean Shipping
- Use container bc of protection, you can stuck dem up on each other
- fast in loading and unloading
- standardized containers (6/2.4/2.6)
- carry thousands of containers
Challenges in Shipping
- Humidity
- loss of cargo
- damage
- impact (dirt)
Inventory Managment
1. Receiving, storing and delivering products
2. Just in time (JIT) --> just as they are needs, efficient but supplier needs to handle it
3. Just in sequence (JIS) --> delivering products in the order the customer needs them
--> Efficient and cost-effective inventory mngt often depends on automated invetory systems
Potential Harm of Outsourcing (6)
1. job losses in home country (creates new jobs ins other country)
-Offshoring is a process of creative destruction (Zerstörung) creates new jobs but also destroys jobs
2. Reduced national competitiveness (losing skills, know how)
3. Reduction of the organizations capability for creative organizational development
4. Long held knowledge and skills could drain away to other countries
5. Lower labor costs improves companies profits BUT it could also pull down home countries wages = decrease living standard
6. MNE may be ineffective in proetecting the environment, promoting human rights, labor practises and working conditions abroad
Useful Public Policy for Minimizing the Harm of Global Sourcing:
Government should strive for:
- keep the cost of doing business low
- ensure a strong educational system
- Maximize worker flexibility to help those who lose jobs find other positions
- Implement rules to guarantee minimal ethical behavior over the supplychain
Importing =
global sourcing = global procurement = global purchasing = buying products and services from foreign sources and bringing them into the home country.
growth of sourcing has 3 key factors:
- Technological advances (internet)
- falling costs (tarrifs have declined)
- Entrepreneurship
Industries that benefit most from global sourcing are characterized by:
1. Large-scale manufacturing (must be cost efficient)
2. High labor intensty
3. Uniform customers need and standardized technologies (eg automobiles)
4. Established products with a predictable pattern of sale
5. Information intensity whose function can easily be transmitted through internet
6. Outputs that are easily transmittet through internet (eg payroll, accunting)
+ global sourcing
- focus their resources on performing instead of administration things (eg R&D, building relationships, etc)
- access to qualified personell abroad (Disney drawers from Japan)
- increased speed to market
- access to new markets
Risk of Global Sourcing (7)
half of all outsourcing arrangements are terminated earlier than planned:
- lower-than-expected costs savings (more complex than expected, needs time)
- environmental factors (currency fluctuation, labor strike)
- weak legal environment ( intellectual property law)
- inadequate or low-skilled workers
- overreliance on suppliers (put work aside when gain a more impoartant client)
- risk of creating a competitor
- Erosion or morale and commitment among home-country employees (work side by side can reduce commitment)
critics of global sourcing say
- job losses
- reduced national competitiveness
- declining standards of living
Managerial guidelines for global sourcing:
- Go offshore for the right reason (cost cuttigns will deline after the first year)
- Get employees on board (alternatives for laid off workers)
- choose suppliers carefully
What is the advantage of the Euro?
- Euro brings economic stability bc same currency = no exchange losses
- increases transparency and competition in Europe
- a small country (eg Dutch) has now more power
from where can firms access funds?
- foreign bond markets
- local stock exchanges
- foreign banks
- venture capital firms
- intracorporate financing
--> it depends from where they get the cheapest money
what is equity financing?
firm obtains capital by selling shares of stock
+ capital without paying interest rates
- firms ownership gets back
what is debt financing?
loans from banks (in exchange for repayment of interests) and sale of bonds (Obligationen)
+ firm does not give up ownership
- borrowing money from banks is difficult bc of banking law, fluctuating exchange rate
--> using debt financing can add value to the firm bc some governments allow firms to deduct interest payments (Zinszahlung) from their taxes.
what are the 6 task of the International Financial Management?
1. Decide on the Capital Structure: ideal long-term mix of debt vs. equity financing
2. Raise Funds (FlüMi) for the Firm (Wertschriften, Bankdarlehen..)
- global money market = short term financing
- global capital market = long term financing (acces from a larger pool = competitive interest rates)
3. Working Capital and Cash Flow Management: Nettoumlaufvermögen (=working capital) = Umlaufvermögen - Verpflichtung. The bigger the company the bigger the working capital, should keep me going for 3-6 months
4. Capital Budgeting (Investitionsrechnung) = which projects fit, which are too risky
5. Currency Risk Management = in general keep as few currencies as possible bc investing gives us interest payments. make a black list which currencies you should not have too much of it.
6. Manage the Diversity of International Accounting and Tax Practices = learn to operate in a global environment with diverse accounting practices and international tax regimes