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Kartei Details

Karten 239
Sprache English
Kategorie BWL
Stufe Andere
Erstellt / Aktualisiert 09.01.2017 / 24.07.2018
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which Advertising Agencies exist?

1. Home-country based agency = with international expertise

2. Local agency = based in the target market

3. Global advertising agency = that has offices in the target market

Why is International Advertising difficult

not every country uses the same medias

eg Italy = television

UK = newspaper

Government regulations: Mexico and Peru require that firms produce commercials for the local audience in their respective countries and use local actors.

Promotional Activities

are short-term marketing activities to stimulate purchase

eg give aways, samples, gifts, etc

in some countries Promotional Acitivities are forbidden bc of unethic, are misunderstood

International Distribution

- direct marketing = selling directly to end users, using the internet to provide detailed product information

- it is the most inflexible of the marketing program elements

what is Global Account Management?

= serving a key global customer in a consisstent and standardized manner, regardless of where in the world it operates

- each global customer is assigned a global account manager which provied the customer with coordinated marketing support and service accross various countries --> selling and buying center

- foreign customers seek uniform and consistent prices, quality and customer service

Born Globals

= young entrepreneurial company that initiates international business quickly

Born Globals and SMEs:

- more innovative, have quicker response times

- better able to serve niche markets

- tend to minimize fixed costs and outsource bc of limited resources

+ of Exporting

+ increases overall sales, improve market share

+ economies of scale (reduce per-unit cost of manufacturing)

+ firm can use export for testing before doing FDI

+ minimizies risk and maximizes flexibility

Can supply Chain Managemebt create Strategic Advantage?

Yes:

- quick delivery

- inhouse production --> flexibility

- centralized design & development

What is Suppy Chain Mangement?

= The mangement of the flow of goods and services

- involves the movement and storage of raw material

- movement of finished goods from point of origin to point of cunsumption

- design, planning, exectuion, control and monitoring of supply chain activities

- aim creating net value

what is global sourcing?

 

the procurement of products from independent suppliers (or subsidiaries located abroad) for consuption in the home country.

- sourcing from numerous suppliers requires efficient supply-chain mngt

CAPTIVE sourcing = sourcing from firms own production facilities

CONTRACT manufacturing: focal firms contracts with an idnependent supplier

what is offshoring?

The relocation of a business process (or entire manufacturing facility) to a foreign country

What is (Business Process) Outsourcing?

The procurement of selected value-adding activities (eg production of goods, HR,  IT, customer service) from independent suppliers

--> giving a part of the chain to another copany so they do it for us.

What is BPO?

= Business Process Outsourcing

- outsourcing of business functions to independent suppliers (eg HR, IT, Finance)

Back  office = UPstream business (payroll, billing)

Front-Office = DOWN-Stream (technical support)

Make or Buy?

Should we conduct a particular value-chain activitiy ourselves, or should we source it from an outside contractor?

core competences = internalization

what are 3PLs?

Third party logistical providers = FedEx, UPS

What is Global Supply Chain?

the firms integrated network of sourcing, production, and distribution, organized on a world scale, and located in countries where competitive advantage can be maximized.

Sources of RISK for Global Supply Chains

0. Endogenous

1. Man-made disruptions

2. Innovation

3. Customer dynamics

4. Macroeconomics

5. State

6. Natural disruptions

Bullwhip Effect

Phänomen im Risikomangement

- grosse Nachfrage an Lieferanten weitergegeben

- grosse Mengen aufgegeben um von Rabatten zu profitieren

- Hamsterkäufe da Angst um Knappheit und Versorgungsengpässe

= Preisschwankungen

--> key word: communication

what is quality?

Meeting or exceeding the expectations of customers

quality is in the eye of the customer

eg create a tolerance line so you can intervene before you overcome the tolerance = you will never produce bad parts

--> ISO zertifizierung

Company-Specific Quality Standards

-Total Quality Management (TQM)

-Six Sigma

 

Quality: The PDCA (Demanding) Circle

Plan

Do

Check

Act

International Logistics Requirements

1. Packing

2. Labeling (when its not correct they can block our shipments eg, give it to DHL to be on the right side)

3. Documentation

4. Insurance requirements

Transportation Modes

Ocean transport: Cheap, time consuming

Land Transport (Truck, Train) Costly, flexible

Air Transport for light and valuable things: most expensive, quickes, highly predictable

Ocean Shipping

- Use container bc of protection, you can stuck dem up on each other

- fast in loading and unloading

- standardized containers (6/2.4/2.6)

- carry thousands of containers

Challenges in Shipping

- Humidity

- loss of cargo

- damage

- impact (dirt)

Inventory Managment

1. Receiving, storing and delivering products

2. Just in time (JIT) --> just as they are needs, efficient but supplier needs to handle it

3. Just in sequence (JIS) --> delivering products in the order the customer needs them

--> Efficient and cost-effective inventory mngt often depends on automated invetory systems

Potential Harm of Outsourcing (6)

1. job losses in home country (creates new jobs ins other country)

-Offshoring is a process of creative destruction (Zerstörung) creates new jobs but also destroys jobs

2. Reduced national competitiveness (losing skills, know how)

3. Reduction of the organizations capability for creative organizational development

4. Long held knowledge and skills could drain away to other countries

5. Lower labor costs improves companies profits BUT it could also pull down home countries wages = decrease living standard

6. MNE may be ineffective in proetecting the environment, promoting human rights, labor practises and working conditions abroad

Useful Public Policy for Minimizing the Harm of Global Sourcing:

Government should strive for:

- keep the cost of doing business low

- ensure a strong educational system

- Maximize worker flexibility to help those who lose jobs find other positions

- Implement rules to guarantee minimal ethical behavior over the supplychain

 

Importing =

global sourcing = global procurement = global purchasing = buying products and services from foreign sources and bringing them into the home country.

growth of sourcing has 3 key factors:

- Technological advances (internet)

- falling costs (tarrifs have declined)

- Entrepreneurship

Industries that benefit most from global sourcing are characterized by:

 

1. Large-scale manufacturing (must be cost efficient)

2. High labor intensty

3. Uniform customers need and standardized technologies (eg automobiles)

4. Established products with a predictable pattern of sale

5. Information intensity whose function can easily be transmitted through internet

6. Outputs that are easily transmittet through internet (eg payroll, accunting)

+ global sourcing

- focus their resources on performing instead of administration things (eg R&D, building relationships, etc)

- access to qualified personell abroad (Disney drawers from Japan)

- increased speed to market

- access to new markets

Risk of Global Sourcing (7)

half of all outsourcing arrangements are terminated earlier than planned:

- lower-than-expected costs savings (more complex than expected, needs time)

- environmental factors (currency fluctuation, labor strike)

- weak legal environment ( intellectual property law)

- inadequate or low-skilled workers

- overreliance on suppliers (put work aside when gain a more impoartant client)

- risk of creating a competitor

- Erosion or morale and commitment among home-country employees (work side by side can reduce commitment)

critics of global sourcing say

- job losses

- reduced national competitiveness

- declining standards of living

Managerial guidelines for global sourcing:

- Go offshore for the right reason (cost cuttigns will deline after the first year)

- Get employees on board (alternatives for laid off workers)

- choose suppliers carefully

What is the advantage of the Euro?

- Euro brings economic stability bc same currency = no exchange losses

- increases transparency and competition in Europe

- a small country (eg Dutch) has now more power

from where can firms access funds?

- foreign bond markets

- local stock exchanges

- foreign banks

- venture capital firms

- intracorporate financing

--> it depends from where they get the cheapest money

what is equity financing?

firm obtains capital by selling shares of stock

+ capital without paying interest rates

- firms ownership gets back

what is debt financing?

loans from banks (in exchange for repayment of interests) and sale of bonds (Obligationen)

+ firm does not give up ownership

- borrowing money from banks is difficult bc of banking law, fluctuating exchange rate

--> using debt financing can add value to the firm bc some governments allow firms to deduct interest payments (Zinszahlung) from their taxes.

what are the 6 task of the International Financial Management?

1. Decide on the Capital Structure: ideal long-term mix of debt vs. equity financing

2. Raise Funds (FlüMi) for the Firm (Wertschriften, Bankdarlehen..)

- global money market  = short term financing

- global capital market = long term financing (acces from a larger pool = competitive interest rates)

3. Working Capital and Cash Flow Management: Nettoumlaufvermögen (=working capital) = Umlaufvermögen - Verpflichtung. The bigger the company the bigger the working capital, should keep me going for 3-6 months

4. Capital Budgeting (Investitionsrechnung) = which projects fit, which are too risky

5. Currency Risk Management = in general keep as few currencies as possible bc investing gives us interest payments. make a black list which currencies you should not have too much of it.

6. Manage the Diversity of International Accounting and Tax Practices = learn to operate in a global environment with diverse accounting practices and international tax regimes