Vocabulary In Use Unit 27 - Brands & Branding

Vocabulary In Use Unit 27 - Brands & Branding

Vocabulary In Use Unit 27 - Brands & Branding

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Set of flashcards Details

Flashcards	25
Language	English
Category	English
Level	University
Created / Updated	14.01.2013 / 08.03.2013
Weblink	https://card2brain.ch/box/vocabulary_in_use_unit_27_brands_branding
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position a brand

Keyboard commands:

= turn,

= for-/backward,

= scroll

Produktplatzierung

brand stretching

Keyboard commands:

= turn,

= for-/backward,

= scroll

Markenausdehnung

brand recognition

Keyboard commands:

= turn,

= for-/backward,

= scroll

Markenanerkennung

brand extension

Keyboard commands:

= turn,

= for-/backward,

= scroll

Markenausbau

associate (v)

Keyboard commands:

= turn,

= for-/backward,

= scroll

Verbinden

brand dilution

Keyboard commands:

= turn,

= for-/backward,

= scroll

Markenverwässerung (durch überanspruchung der nutzung)

damage the core (main) brand

Keyboard commands:

= turn,

= for-/backward,

= scroll

Beschädigung der Kernmarke

brand identity

Keyboard commands:

= turn,

= for-/backward,

= scroll

Markenidentität

brand awareness

Keyboard commands:

= turn,

= for-/backward,

= scroll

Markenbewusstsein

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