Lernkarten

Lena Hat
Karten 44 Karten
Lernende 2 Lernende
Sprache English
Stufe Grundschule
Erstellt / Aktualisiert 20.11.2013 / 13.03.2015
Lizenzierung Namensnennung (CC BY)     (Al Ries & Jack Trout)
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22 Exakte Antworten 22 Text Antworten 0 Multiple Choice Antworten
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Law of the Opposite

If you are shooting for second place, your strategy is determined by the leader.
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Law of Divison

Over time, a category will divide and become two or more categories.
Fenster schliessen

Over time, a category will divide and become two or more categories.

Law of Division
Fenster schliessen

If you are shooting for second place, your strategy is determined by the leader.

Law of the Opposite
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In the long run, every market becomes a two-horse race.

Law of Duality
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The strategy to use depends on which rung you occupy on the ladder.

Law of the Ladder
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Two companies cannot own the same word in the prospect's mind.

Law of Exclusivity
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The most powerful concept in marketing is owning a word in the prospect's mind.

Law of Focus