Lernkarten

Lena Hat
Karten 44 Karten
Lernende 2 Lernende
Sprache English
Stufe Grundschule
Erstellt / Aktualisiert 20.11.2013 / 13.03.2015
Lizenzierung Namensnennung (CC BY)     (Al Ries & Jack Trout)
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22 Exakte Antworten 22 Text Antworten 0 Multiple Choice Antworten
Fenster schliessen

Marketing is not a battle of products, it is a battle of perceptions.

Law of Perception
Fenster schliessen

It is better to be first in the mind than to be first in the marketplace.

Law of the Mind
Fenster schliessen

If you can't be first in a category, set up a new category you can be first in.

Law of the Category
Fenster schliessen

It is better to be first than it is to be better.

Law of Leadership
Fenster schliessen

Law of Perspective

Marketing effects take place over an extended period of time.
Fenster schliessen

Marketing effects take place over an extended period of time.

Law of Perspective
Fenster schliessen

Law of Line Extension

There’s an irresistible pressure to extend the equity of the brand.

Fenster schliessen

There’s an irresistible pressure to extend the equity of the brand.

Law of Line Extension