The 22 immutable laws of marketing

violate them at your own risk

violate them at your own risk

44

5.0 (1)

Lena Hat

Study

Lena Hat

About these flashcards

This flashcard set introduces fundamental marketing principles suitable for primary school learners. It explores key laws such as the importance of being first in the mind, the power of perception, and the necessity of focus in marketing strategies. The flashcards cover various aspects like the law of leadership, the law of the mind, and the law of perception, emphasizing the battle of perceptions over products. Ideal for beginners, this set helps young learners understand basic marketing concepts and their practical applications in real-world situations.

Flashcards

44

Students

2

Language

English

Category

Marketing

Level

Primary School

Created / Updated

20.11.2013 / 13.03.2015

Law of Sacrifice

You have to give up something in order to get something.

You have to give up something in order to get something.

Law of Sacrifice

Law of Attributes

For every attribute, there is an opposite, effective attribute.

For every attribute, there is an opposite, effective attribute.

Law of Attributes

Law of Candor

When you admit a negative, the prospect will give you a positive.

Law of Singularity

In each situation, only one move will produce substantial results.

In each situation, only one move will produce substantial results.

Law of Singularity

When you admit a negative, the prospect will give you a positive.

Law of Candor

Law of Unpredictability

Unless you write your competitors’ plans, you can’t predict the future.

Unless you write your competitors’ plans, you can’t predict the future.

Law of Unpredictability

Law of Success

Success often leads to arrogance, and arrogance to failure.

Success often leads to arrogance, and arrogance to failure.

Law of Success

Law of Failure

Failure is to be expected and accepted.

Failure is to be expected and accepted.

Law of Failure

Law of Hype

The situation is often the opposite of the way it appears in the press.

The situation is often the opposite of the way it appears in the press.

Law of Hype

Successful programs are not built on fads, they’re built on fads, they’re built on trends.

Law of Acceleration

Law of Acceleration

Successful programs are not built on fads, they’re built on fads, they’re built on trends.

Law of Resources

Without adequate funding an idea won’t get off the ground.

Without adequate funding an idea won’t get off the ground.

Law of Resources

Law of Leadership

Keyboard commands:

= turn,

= for-/backward,

= scroll

It is better to be first than it is to be better.

Law of the Category

Keyboard commands:

= turn,

= for-/backward,

= scroll

If you can't be first in a category, set up a new category you can be first in.

Law of the Mind

Keyboard commands:

= turn,

= for-/backward,

= scroll

It is better to be first in the mind than to be first in the marketplace.

Law of Perception

Keyboard commands:

= turn,

= for-/backward,

= scroll

Marketing is not a battle of products, it is a battle of perceptions.

Law of Focus

Keyboard commands:

= turn,

= for-/backward,

= scroll

The most powerful concept in marketing is owning a word in the prospect's mind.

Law of Exclusivity

Keyboard commands:

= turn,

= for-/backward,

= scroll

Two companies cannot own the same word in the prospect's mind.

Law of the Ladder

Keyboard commands:

= turn,

= for-/backward,

= scroll

The strategy to use depends on which rung you occupy on the ladder.

Law of Duality

Keyboard commands:

= turn,

= for-/backward,

= scroll

In the long run, every market becomes a two-horse race.

Law of the Opposite

Keyboard commands:

= turn,

= for-/backward,

= scroll

If you are shooting for second place, your strategy is determined by the leader.

Law of Divison

Keyboard commands:

= turn,

= for-/backward,

= scroll

Over time, a category will divide and become two or more categories.

Over time, a category will divide and become two or more categories.

Law of Division

If you are shooting for second place, your strategy is determined by the leader.

Law of the Opposite

In the long run, every market becomes a two-horse race.

Law of Duality

The strategy to use depends on which rung you occupy on the ladder.

Law of the Ladder

Two companies cannot own the same word in the prospect's mind.

Law of Exclusivity

The most powerful concept in marketing is owning a word in the prospect's mind.

Law of Focus

Marketing is not a battle of products, it is a battle of perceptions.

Law of Perception

It is better to be first in the mind than to be first in the marketplace.

Law of the Mind

If you can't be first in a category, set up a new category you can be first in.

Law of the Category

It is better to be first than it is to be better.

Law of Leadership

1 / 44

Flashcards

Successful programs are not built on fads, they’re built on fads, they’re built on trends.

Law of Acceleration

Law of Acceleration

Successful programs are not built on fads, they’re built on fads, they’re built on trends.

Law of Resources

Without adequate funding an idea won’t get off the ground.

Without adequate funding an idea won’t get off the ground.

Law of Resources

1
2

Study