The 22 immutable laws of marketing

violate them at your own risk

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This flashcard set introduces fundamental marketing principles suitable for primary school learners. It explores key laws such as the importance of being first in the mind, the power of perception, and the necessity of focus in marketing strategies. The flashcards cover various aspects like the law of leadership, the law of the mind, and the law of perception, emphasizing the battle of perceptions over products. Ideal for beginners, this set helps young learners understand basic marketing concepts and their practical applications in real-world situations.

Karten

Lernende

Sprache

Englisch

Kategorie

Marketing

Stufe

Grundschule

Erstellt / Aktualisiert

20.11.2013 / 13.03.2015

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Law of Leadership

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

It is better to be first than it is to be better.

Law of the Category

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

If you can't be first in a category, set up a new category you can be first in.

Law of the Mind

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

It is better to be first in the mind than to be first in the marketplace.

Law of Perception

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Marketing is not a battle of products, it is a battle of perceptions.

Law of Focus

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

The most powerful concept in marketing is owning a word in the prospect's mind.

Law of Exclusivity

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Two companies cannot own the same word in the prospect's mind.

Law of the Ladder

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

The strategy to use depends on which rung you occupy on the ladder.

Law of Duality

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

In the long run, every market becomes a two-horse race.

Law of the Opposite

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

If you are shooting for second place, your strategy is determined by the leader.

Law of Divison

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Over time, a category will divide and become two or more categories.

Law of Division

If you are shooting for second place, your strategy is determined by the leader.

Law of the Opposite

In the long run, every market becomes a two-horse race.

Law of Duality

The strategy to use depends on which rung you occupy on the ladder.

Law of the Ladder

Two companies cannot own the same word in the prospect's mind.

Law of Exclusivity

The most powerful concept in marketing is owning a word in the prospect's mind.

Law of Focus

Marketing is not a battle of products, it is a battle of perceptions.

Law of Perception

It is better to be first in the mind than to be first in the marketplace.

Law of the Mind

If you can't be first in a category, set up a new category you can be first in.

Law of the Category

It is better to be first than it is to be better.

Law of Leadership

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Lernkarten

Successful programs are not built on fads, they’re built on fads, they’re built on trends.

Law of Acceleration

Successful programs are not built on fads, they’re built on fads, they’re built on trends.

Law of Resources

Without adequate funding an idea won’t get off the ground.

Law of Resources

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The 22 immutable laws of marketing

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