Lernkarten

Lena Hat
Karten 44 Karten
Lernende 2 Lernende
Sprache English
Stufe Grundschule
Erstellt / Aktualisiert 20.11.2013 / 13.03.2015
Lizenzierung Namensnennung (CC BY)     (Al Ries & Jack Trout)
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22 Exakte Antworten 22 Text Antworten 0 Multiple Choice Antworten

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Fenster schliessen

Law of Singularity

In each situation, only one move will produce substantial results.

Fenster schliessen

In each situation, only one move will produce substantial results.

Law of Singularity

Fenster schliessen

When you admit a negative, the prospect will give you a positive.

Law of Candor

Fenster schliessen

Law of Unpredictability

Unless you write your competitors’ plans, you can’t predict the future.

Fenster schliessen

Unless you write your competitors’ plans, you can’t predict the future.

Law of Unpredictability

Fenster schliessen

Law of Success

Success often leads to arrogance, and arrogance to failure.

Fenster schliessen

Success often leads to arrogance, and arrogance to failure.

Law of Success

Fenster schliessen

Law of Failure

Failure is to be expected and accepted.

Fenster schliessen

Failure is to be expected and accepted.

Law of Failure

Fenster schliessen

Law of Hype

The situation is often the opposite of the way it appears in the press.
 

Fenster schliessen

The situation is often the opposite of the way it appears in the press.
 

Law of Hype

Fenster schliessen

Successful programs are not built on fads, they’re built on fads, they’re built on trends.
 

Law of Acceleration

Fenster schliessen

Law of Acceleration

Successful programs are not built on fads, they’re built on fads, they’re built on trends.
 

Fenster schliessen

Law of Resources

Without adequate funding an idea won’t get off the ground.

Fenster schliessen

Without adequate funding an idea won’t get off the ground.

Law of Resources

Fenster schliessen

Law of Leadership

It is better to be first than it is to be better.
Fenster schliessen

Law of the Category

If you can't be first in a category, set up a new category you can be first in.
Fenster schliessen

Law of the Mind

It is better to be first in the mind than to be first in the marketplace.
Fenster schliessen

Law of Perception

Marketing is not a battle of products, it is a battle of perceptions.
Fenster schliessen

Law of Focus

The most powerful concept in marketing is owning a word in the prospect's mind.
Fenster schliessen

Law of Exclusivity

Two companies cannot own the same word in the prospect's mind.
Fenster schliessen

Law of the Ladder

The strategy to use depends on which rung you occupy on the ladder.
Fenster schliessen

Law of Duality

In the long run, every market becomes a two-horse race.
Fenster schliessen

Law of the Opposite

If you are shooting for second place, your strategy is determined by the leader.
Fenster schliessen

Law of Divison

Over time, a category will divide and become two or more categories.
Fenster schliessen

Over time, a category will divide and become two or more categories.

Law of Division
Fenster schliessen

If you are shooting for second place, your strategy is determined by the leader.

Law of the Opposite
Fenster schliessen

In the long run, every market becomes a two-horse race.

Law of Duality
Fenster schliessen

The strategy to use depends on which rung you occupy on the ladder.

Law of the Ladder
Fenster schliessen

Two companies cannot own the same word in the prospect's mind.

Law of Exclusivity