violate them at your own risk
Sélectionne les dossiers auxquels / desquels tu voudrais ajouter / supprimer "The 22 immutable laws of marketing"
Law of Singularity
In each situation, only one move will produce substantial results.
When you admit a negative, the prospect will give you a positive.
Law of Candor
Law of Unpredictability
Unless you write your competitors’ plans, you can’t predict the future.
Law of Success
Success often leads to arrogance, and arrogance to failure.
Law of Failure
Failure is to be expected and accepted.
Law of Hype
The situation is often the opposite of the way it appears in the press.
Successful programs are not built on fads, they’re built on fads, they’re built on trends.
Law of Acceleration
Law of Resources
Without adequate funding an idea won’t get off the ground.
Law of Leadership
Law of the Category
Law of the Mind
Law of Perception
Law of Focus
Law of Exclusivity
Law of the Ladder
Law of Duality
Law of the Opposite
Law of Divison
Over time, a category will divide and become two or more categories.
If you are shooting for second place, your strategy is determined by the leader.
In the long run, every market becomes a two-horse race.
The strategy to use depends on which rung you occupy on the ladder.
Two companies cannot own the same word in the prospect's mind.
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