Flashcards

Lena Hat
Flashcards 44 Flashcards
Students 2 Students
Language English
Level Primary School
Created / Updated 20.11.2013 / 13.03.2015
Licencing Attribution (CC BY)     (Al Ries & Jack Trout)
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22 Exact answers 22 Text answers 0 Multiple-choice answers

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Law of Singularity

In each situation, only one move will produce substantial results.

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In each situation, only one move will produce substantial results.

Law of Singularity

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When you admit a negative, the prospect will give you a positive.

Law of Candor

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Law of Unpredictability

Unless you write your competitors’ plans, you can’t predict the future.

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Unless you write your competitors’ plans, you can’t predict the future.

Law of Unpredictability

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Law of Success

Success often leads to arrogance, and arrogance to failure.

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Success often leads to arrogance, and arrogance to failure.

Law of Success

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Law of Failure

Failure is to be expected and accepted.

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Failure is to be expected and accepted.

Law of Failure

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Law of Hype

The situation is often the opposite of the way it appears in the press.
 

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The situation is often the opposite of the way it appears in the press.
 

Law of Hype

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Successful programs are not built on fads, they’re built on fads, they’re built on trends.
 

Law of Acceleration

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Law of Acceleration

Successful programs are not built on fads, they’re built on fads, they’re built on trends.
 

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Law of Resources

Without adequate funding an idea won’t get off the ground.

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Without adequate funding an idea won’t get off the ground.

Law of Resources

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Law of Leadership

It is better to be first than it is to be better.
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Law of the Category

If you can't be first in a category, set up a new category you can be first in.
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Law of the Mind

It is better to be first in the mind than to be first in the marketplace.
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Law of Perception

Marketing is not a battle of products, it is a battle of perceptions.
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Law of Focus

The most powerful concept in marketing is owning a word in the prospect's mind.
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Law of Exclusivity

Two companies cannot own the same word in the prospect's mind.
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Law of the Ladder

The strategy to use depends on which rung you occupy on the ladder.
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Law of Duality

In the long run, every market becomes a two-horse race.
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Law of the Opposite

If you are shooting for second place, your strategy is determined by the leader.
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Law of Divison

Over time, a category will divide and become two or more categories.
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Over time, a category will divide and become two or more categories.

Law of Division
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If you are shooting for second place, your strategy is determined by the leader.

Law of the Opposite
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In the long run, every market becomes a two-horse race.

Law of Duality
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The strategy to use depends on which rung you occupy on the ladder.

Law of the Ladder
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Two companies cannot own the same word in the prospect's mind.

Law of Exclusivity