violate them at your own risk
Sélectionne les dossiers auxquels / desquels tu voudrais ajouter / supprimer "The 22 immutable laws of marketing"
Law of Leadership
Law of the Category
Law of the Mind
Law of Perception
Law of Focus
Law of Exclusivity
Law of the Ladder
Law of Duality
Law of the Opposite
Law of Divison
Over time, a category will divide and become two or more categories.
If you are shooting for second place, your strategy is determined by the leader.
In the long run, every market becomes a two-horse race.
The strategy to use depends on which rung you occupy on the ladder.
Two companies cannot own the same word in the prospect's mind.
The most powerful concept in marketing is owning a word in the prospect's mind.
Marketing is not a battle of products, it is a battle of perceptions.
It is better to be first in the mind than to be first in the marketplace.
If you can't be first in a category, set up a new category you can be first in.
It is better to be first than it is to be better.
Law of Perspective
Marketing effects take place over an extended period of time.
Law of Line Extension
There’s an irresistible pressure to extend the equity of the brand.
Law of Sacrifice
You have to give up something in order to get something.
Law of Attributes
For every attribute, there is an opposite, effective attribute.
Law of Candor
When you admit a negative, the prospect will give you a positive.
Law of Singularity
In each situation, only one move will produce substantial results.
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