Lernkarten

Lena Hat
Karten 44 Karten
Lernende 2 Lernende
Sprache English
Stufe Grundschule
Erstellt / Aktualisiert 20.11.2013 / 13.03.2015
Lizenzierung Namensnennung (CC BY)     (Al Ries & Jack Trout)
Weblink
Einbinden
22 Exakte Antworten 22 Text Antworten 0 Multiple Choice Antworten
Fenster schliessen

Law of Leadership

It is better to be first than it is to be better.
Fenster schliessen

Law of the Category

If you can't be first in a category, set up a new category you can be first in.
Fenster schliessen

Law of the Mind

It is better to be first in the mind than to be first in the marketplace.
Fenster schliessen

Law of Perception

Marketing is not a battle of products, it is a battle of perceptions.
Fenster schliessen

Law of Focus

The most powerful concept in marketing is owning a word in the prospect's mind.
Fenster schliessen

Law of Exclusivity

Two companies cannot own the same word in the prospect's mind.
Fenster schliessen

Law of the Ladder

The strategy to use depends on which rung you occupy on the ladder.
Fenster schliessen

Law of Duality

In the long run, every market becomes a two-horse race.
Fenster schliessen

Law of the Opposite

If you are shooting for second place, your strategy is determined by the leader.
Fenster schliessen

Law of Divison

Over time, a category will divide and become two or more categories.
Fenster schliessen

Over time, a category will divide and become two or more categories.

Law of Division
Fenster schliessen

If you are shooting for second place, your strategy is determined by the leader.

Law of the Opposite
Fenster schliessen

In the long run, every market becomes a two-horse race.

Law of Duality
Fenster schliessen

The strategy to use depends on which rung you occupy on the ladder.

Law of the Ladder
Fenster schliessen

Two companies cannot own the same word in the prospect's mind.

Law of Exclusivity
Fenster schliessen

The most powerful concept in marketing is owning a word in the prospect's mind.

Law of Focus
Fenster schliessen

Marketing is not a battle of products, it is a battle of perceptions.

Law of Perception
Fenster schliessen

It is better to be first in the mind than to be first in the marketplace.

Law of the Mind
Fenster schliessen

If you can't be first in a category, set up a new category you can be first in.

Law of the Category
Fenster schliessen

It is better to be first than it is to be better.

Law of Leadership
Fenster schliessen

Law of Perspective

Marketing effects take place over an extended period of time.
Fenster schliessen

Marketing effects take place over an extended period of time.

Law of Perspective
Fenster schliessen

Law of Line Extension

There’s an irresistible pressure to extend the equity of the brand.

Fenster schliessen

There’s an irresistible pressure to extend the equity of the brand.

Law of Line Extension

Fenster schliessen

Law of Sacrifice

You have to give up something in order to get something.

Fenster schliessen

You have to give up something in order to get something.

Law of Sacrifice

Fenster schliessen

Law of Attributes

For every attribute, there is an opposite, effective attribute.

Fenster schliessen

For every attribute, there is an opposite, effective attribute.

Law of Attributes

Fenster schliessen

Law of Candor

When you admit a negative, the prospect will give you a positive.

Fenster schliessen

Law of Singularity

In each situation, only one move will produce substantial results.