The 22 immutable laws of marketing
violate them at your own risk
violate them at your own risk
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Fichier Détails
| Cartes-fiches | 44 |
|---|---|
| Langue | English |
| Catégorie | Marketing |
| Niveau | École primaire |
| Crée / Actualisé | 20.11.2013 / 13.03.2015 |
| Attribution de licence | Attribution (CC BY) (Al Ries & Jack Trout) |
| Lien de web |
https://card2brain.ch/box/the_22_immutable_laws_of_marketing
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Law of Leadership
It is better to be first than it is to be better.
Law of the Category
If you can't be first in a category, set up a new category you can be first in.
Law of the Mind
It is better to be first in the mind than to be first in the marketplace.
Law of Perception
Marketing is not a battle of products, it is a battle of perceptions.
Law of Focus
The most powerful concept in marketing is owning a word in the prospect's mind.
Law of Exclusivity
Two companies cannot own the same word in the prospect's mind.
Law of the Ladder
The strategy to use depends on which rung you occupy on the ladder.
Law of Duality
In the long run, every market becomes a two-horse race.
