Flashcards

Lena Hat
Flashcards 44 Flashcards
Students 2 Students
Language English
Level Primary School
Created / Updated 20.11.2013 / 13.03.2015
Licencing Attribution (CC BY)     (Al Ries & Jack Trout)
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22 Exact answers 22 Text answers 0 Multiple-choice answers
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Law of Leadership

It is better to be first than it is to be better.
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Law of the Category

If you can't be first in a category, set up a new category you can be first in.
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Law of the Mind

It is better to be first in the mind than to be first in the marketplace.
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Law of Perception

Marketing is not a battle of products, it is a battle of perceptions.
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Law of Focus

The most powerful concept in marketing is owning a word in the prospect's mind.
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Law of Exclusivity

Two companies cannot own the same word in the prospect's mind.
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Law of the Ladder

The strategy to use depends on which rung you occupy on the ladder.
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Law of Duality

In the long run, every market becomes a two-horse race.