MNC

MNC

MNC


F. J.
This flashcard set delves into the complexities of managing multinational corporations (MNCs) at a university level, focusing on strategic alliances, partner selection, and control mechanisms. It covers key concepts like transaction costs, market structures, and knowledge flows, along with practical aspects such as alliance design, operation, and termination. The flashcards are particularly useful for business students and professionals aiming to understand the intricacies of MNC management, offering insights into how to navigate cultural, legal, and operational challenges in a global business environment.
Flashcards
141
Students
1
Language
English
Category
Micro-Economics
Level
University
Created / Updated
08.05.2016 / 08.05.2016

Flashcards

Name three dimensions of partner fit

  • fundamental fit
  • strategic fit
  • cultural fit

Partner selection: Fundamental fit, Can partner contribute to the success based on his own company‘s situation?

• variety of facts about the company
• capabilities of the management
• capabilities of the employees (including education, further
education, etc.)
• manufacturing capabilities
• market oriented capabilities

Partner selection: Strategic fit, Are the company situations and the objectives congruent?

• does the partner company cover the adequate business areas/activities?
• are the resources suitable? (“closing gap alliances“ vs. “critical mass alliances“)
• does the partner company deal with similar customer groups?
• is the used information technology compatible?
• is the size of the partner company suitable? (e.g. resources, power relation)

Partner selection: Cultural fit (”soft factors“), Are the company cultures compatible?

• is the corporate culture similar or at least compatible?
• is the “chemistry” right?
• are the company structures similar?
• trust/commitment towards the partnership

Alliance Design: 5 issues which have to be considered

  • Objective(s) of the JV
  • Geographical spread
  • Duration of the JV
  • Organisational culture
  • Sharing of tasks

Alliance Design: How to structure the relationship?

  • Negotiating the legal and contractual parameters of the alliance
  • Determining the coordination mechanisms (ex ante): Hierarchy, Management team
  • Determining the most important factors of the alliance structure: How Long? What market?
  • What legal form should the alliance use?
  • How is knowledge shared/protected? Who has the rights?
  • Negotiations: common objectives and final structure/configuration have to be agreed on in negotiations

Operation of the Alliance: Which factors have to be considered? (5)

  • Ensuring flexibility
  • Decision processes
  • Formal and informal coordination mechanisms
  • Informal coordination mechanisms
  • Communication and information management

Why are Alliances might be terminated? (3 Factors)

  • due to failure
  • due to having reached the defined objectives
  • due to having lasted the defined duration

Or:

  • each company (re-)focuses on its own business areas

Why is Opportunism at the end of alliances not wise?

  • partnering with the same partner might be best option in a future situation
  • re-integration of alliance employees in parental companies difficult
  • engagement of alliance partners simultaneously in “multi-projects”
  • reputation might be permanently damaged by opportunistic behaviour

What is Management Control?

A process designed to ensure that the specific objectives of a company are accomplished.

What are the general tasks for controlling?

  • planning & budgeting
  • monitoring / evaluating performance
  • information supply for management to support decision making
  • deciding on / suggesting corrective actions

Controlling Process

  1. Defining the performance dimensions
  2. Setting performance targets
  3. Measuring performance on these dimensions
  4. Providing rewards (or sanctions)

Problems in Controlling MNCs (5)

  • Usually larger number of „control objects“ (divisions, countries, subsidiaries)
  • Subsidiary heterogeneity
  • Comparability of results
  • Gathering external data
  • Higher risks

Name 5 cultural or legal differencies in controlling MNCs

  • time horizon for planning / evaluation
  • optimism vs. realism in planning figures (UAI)
  • degree of formalism in planning processes (UAI)
  • quantitative measures vs. qualitative measures
  • individual or group results (IND)

What is the problem of currency in controlling MNCs?

  • to compare results, currencies have to be calculated into one currency
  • currency risks might impose costs on certain subsidiaries

Decisions and Information Requirements at different levels in a MNC

Six Issues in Mulit level control

  • Level of detail in planning and setting targets
    • „compass“ vs. „roadmap“
  • Integration of subsidiaries/divisions in the planning process
    • top-down
    • bottom-up
    • top-down-bottom-up
  • Degree of standardisation
  • „Orientation“ of control (Ethnocentric, Polycentric, Geocentric)
  • Object of controlling
    • control to coordinate, select, evaluate the performance of a manager and to give the optimal incentives
  • Organisational integration of division/subsidiary controller

The budget preparation process

What are the three main control options?

  • Strategic
  • Tactical
  • Operational

What are possible control instruments? (5)

  • cost control
  • inventory control
  • break-even analysis
  • contribution margin analysis
  • budgets

Decentralisation of the division controller

Study