Lernkarten

Karten 91 Karten
Lernende 4 Lernende
Sprache English
Stufe Grundschule
Erstellt / Aktualisiert 06.12.2012 / 17.03.2015
Lizenzierung Kein Urheberrechtsschutz (CC0)
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0 Exakte Antworten 91 Text Antworten 0 Multiple Choice Antworten
Fenster schliessen

Humor Appeal

Pros:

Aids attention and awareness

May aid retention of the message

Creates a positive mood and enhances persuasion

May aid name and simple copy registration

May serve as a distracter, reducing couterarguing

Cons:

Does not aid persuasion in general

May harm recall and comprehension

May harm complex copy registration

Does not aid source credibility

Is not effective in bringing about sales

May wear out faster than non-humorous ads

Fenster schliessen

What is the Message Structure ?

..the key message elements and their presented structure.

Fenster schliessen

Transformational Ads

The ads create

Feelings

Meanings

Images

Beliefs

It must make the product use experience

Richer

More Exciting

Warmer

More Enjoyable